Digital Marketing for Real Estate Industry - PowerPoint PPT Presentation

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Digital Marketing for Real Estate Industry

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Digital marketing can be a real game changer when it comes to real estate. Here is how Digital Marketing can be effective for your real estate business. – PowerPoint PPT presentation

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Title: Digital Marketing for Real Estate Industry


1
Digital Marketing for Real Estate Industry
2
Introduction
  • As a real estate company, you are always looking
    for growing your business. Generating leads is
    the most important part of your business. In this
    case, a Digital Marketing Agency plays a key role
    to gain more leads and achieve your goal.
  • Digital Marketing is an effective way to stay
    connected with your customers and target audience.

3
  • 7 ways to perform Digital Marketing for Real
    Estate Industry that helps to prompt your
    Business.

4
Search Engine Optimization
  • A strong real estate SEO strategy consumes time
    but provides you a great result. Real Estate
    Digital Marketing Agency can create the best
    content for your website according to your
    audience. It will help to drive more traffic to
    your website, and you can rank better in SERPs.
  • The digital marketing agency will make your
    website images completely optimized, create
    more content according to your real estate
    projects, and produce quality content featuring
    the keywords that help in SERPs.

5
Social Media Marketing
  • Social Media can help a real estate business to a
    huge extent. Social Media Marketing helps to
    engage with your audience and helps to imprint
    your brand's name in the consumer's mind.
  • Social Media Marketing helps to grow your brand
    awareness and to get your desired leads.

6
Pay Per Click Advertising
  • Pay per Click advertising is one of the reliable
    media that every real estate company rely on. It
    is cost-effective because you only pay when a
    user actually visits your website. Therefore you
    can choose your audience according to
    demographics like gender, age, location,
    language, device, etc.

7
Email Marketing
  • Email Marketing is one type of media that grows
    credibility among the customers helps to keep
    them up to date about your business. Email
    Marketing is quite a successful method as you are
    sending the information to those who have chosen
    to receive the information from you.

8
Video Marketing
  • Video is a great addition to your email marketing
    campaign. It increases the conversion rates and
    decreases the unsubscribe rates. Video helps to
    engage with the audience very effectively. It
    increases social shares and it can potentially
    give you huge Return on Investments through many
    channels.

9
SMS Marketing
  • SMS marketing is one of the best mediums to
    engage with your audience. It requires to have a
    category based database with phone number. This
    medium is more effective because you can
    communicate on mobile devices as it is a direct
    channel. You can learn more about your customers
    through their responses increase your customer
    engagement.

10
Property Listing Sites
  • It is necessary for a real estate brand to get
    its projects listed on the various property
    listing sites. It will increase the visibility
    and helps to build the brand awareness. Eg.
  • www.makaan.com
  • www.housing.com
  • www.99acres.com
  • www.propshala.com
  • A digital marketing agency helps you to get
    listed on these sites.

11
To Conclude
  • Many Real Estate brands have experienced huge
    success with Digital Marketing. Nowadays, almost
    every home buyers use the internet to check out a
    property. For every business, it is necessary to
    have a good online presence, to build a
    user-friendly site, to get traffic, and post your
    property photos videos to social media - a real
    estate digital marketing agency will help you in
    all these aspects to capture leads.

12
Thank You
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