Factors That Affect Your Website Visits (1) - PowerPoint PPT Presentation

About This Presentation
Title:

Factors That Affect Your Website Visits (1)

Description:

When it comes to the internet, search engine algorithms decide which websites should show up on top searches. Ranking factors refer to specific elements that search engines use as a means to rank your site/webpage higher than other sites in a SERP (search engine results page). – PowerPoint PPT presentation

Number of Views:32
Slides: 9
Provided by: janszenmedia
Category: Other

less

Transcript and Presenter's Notes

Title: Factors That Affect Your Website Visits (1)


1
(No Transcript)
2
  • When it comes to the internet, search engine
    algorithms decide which websites should show up
    on top searches. Ranking factors refer to
    specific elements that search engines use as a
    means to rank your site/webpage higher than other
    sites in a SERP (search engine results page).
    Sometimes a digital marketing agency can boast
    about their rankings by claiming first page
    placements for certain keywords.
  • These are simply just promises made without
    proper knowledge of how SEO works and won't
    guarantee success, but other more realistic
    traits might prove their worth. The four main
    factors that affect website ranking include
    content quality, site architecture, missing
    robots.txt files and backlinks from reputable
    sources. We will be talking about these factors
    and how a Columbus digital marketing company can
    use them to improve your site.

3
What Is Website Ranking?
  • Website ranking refers to the position of a site
    in the results generated by an online search
    engine. Rankings are usually combined with
    keywords, which help users find relevant content.

4
Why Is It Important?
  • The main purpose of ranking websites is to
    provide visitors with accessible information that
    they can easily use. For your digital agency
    Columbus, this means that if your site is ranked
    high in the online search engine, you will
    receive more traffic leading to increased sales
    opportunities.

5
Factors That Affect Your Website Visits
  • Site/Page Level Factors Affecting Website Ranking
  • 1. Missing Domain Security When it comes to
    website ranking, security matters. If your site
    does not have an SSL certificate, your visitors
    will be exposed to various cyber threats that can
    affect their experience while on your site and
    potentially lead them to leave the content they
    came for unfinished. This will ultimately hurt
    your traffic numbers. To avoid this, ensure that
    you have SSL installed on all pages of your site
    so that users are protected while browsing
    through it.
  • 2. Poor Site Architecture The design of a
    website can play a huge role in determining how
    successful it is. Poor site architecture has the
    potential to make your content difficult to find
    and can frustrate visitors who come looking for
    something specific. This will ultimately lead to
    a loss of traffic and rankings. To avoid this,
    ensure that you build your website in such a way
    that makes it easy for users to get the
    information they are looking for with minimal
    effort.
  • 3. Missing Robots.txt If your site lacks a
    robots.txt file or has an incorrectly configured
    robots.txt file, search engines such as Google
    may fail to find all of your web pages.
  • 4. High Page Load Time The more time it takes
    for a page to load, the higher the bounce rate. A
    high bounce rate shows that visitors are leaving
    your site before they see what you want them to
    see and contributes directly to lower rankings
    and traffic. This is because an average human
    being has an attention span of just 8 seconds,
    and if your site doesn't load or loads slowly,
    people will leave.
  • 5. Schema Markup When Google crawls your
    website, it sees information as plain text, which
    is not easy for search engines and users alike to
    understand. If you have schema markup implemented
    on your site, chances are you will show up better
    in search results. This markup is used to tell
    Google what your site is about and helps it
    understand the content on your page better for
    improved indexing, which leads to higher
    rankings.
  • 6. Overburdened Server If you have a fast
    website but people are getting errors when they
    visit, this will annoy visitors who will be
    frustrated that they can't use your site. It also
    contributes directly to lower rankings for the
    reasons already mentioned above, since people
    won't return if it's frustrating to use your
    website.

6
Content-Related Factors Affecting Website Ranking
  • 7. Average Content and SEO Websites with good
    content are always popular, but average content
    just doesn't cut it anymore in 2021, unless you
    are news-based or covering trending stories,
    which means you need optimization in addition to
    quality content.
  • 8. Inadequately Optimized Content This is when
    you have good content but haven't optimized it
    for Google crawlers by adding Schema Markup, for
    example.
  • 9. Google RankBrain When RankBrain was launched
    in 2015, it had a major impact on how the
    internet operates today because of its ability to
    process language more effectively than other
    search engines, which means keywords are
    gradually being phased out as the best way to
    optimize content. Machine learning has changed
    everything about SEO.
  • 10. Inadequate Linking Before 2019, linking
    externally wasn't important unless it built trust
    with users since usually spam links were used
    instead. This has completely changed now, so
    there's no excuse not to link appropriately. All
    websites should be using dofollow links wherever
    possible, whether that's within content or even
    to external sources.
  • 11. Winning Competitors Google has always
    tracked competitors for website rankings, but
    recently they've started to track other websites
    that are similar to yours, which means you need
    to work harder than ever before if you want to
    outperform them in search results.

7
UX-Related Factors Affecting Website Ranking
  • 12. No AMP Yet The Accelerated Mobile Pages
    Project (AMP) is an open-source initiative by
    Google aimed at making mobile web pages load 4x
    faster by stripping down the components of a page
    and loading cached versions where possible. Not
    only can this help your SEO, but it could also
    reduce your bounce rate because people hate slow
    sites!
  • 13. No Mobile-friendliness/Responsiveness This
    goes hand in hand with no AMP. Both are UX
    related factors, but it's crucial that your site
    is mobile-friendly and responsive, or people will
    bounce before they can even read an article!
  • 14. Bad Website Layout Having a bad layout will
    make it harder for users to find what they want
    quickly. Remember, you know your site better than
    anyone else, so sit down and put yourself in the
    shoes of the user.
  • 15. Ad Mistakes If you're making mistakes with
    ads, then people will leave your site. Google is
    getting better at recognizing what's an ad and
    what isn't, but it can't tell if the ad looks
    spammy or not. A PPC agency Columbus can help you
    optimize your ads to get the best results.

8
Conclusion
  • In conclusion, website ranking is a complicated
    thing and many factors can affect whether a user
    comes to your site or not. If you ensure that
    your site has domain security, is mobile
    friendly/responsive, has a good layout, isn't too
    slow to load, doesn't have ad mistakes and
    focuses on delivering good content over
    everything else I'm sure you will see the effects
    of this in website ranking!
Write a Comment
User Comments (0)
About PowerShow.com