Top 5 Key Trends In Digital Marketing Shaping Your Company’s Future In 2018 - PowerPoint PPT Presentation

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Top 5 Key Trends In Digital Marketing Shaping Your Company’s Future In 2018

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Title: Top 5 Key Trends In Digital Marketing Shaping Your Company’s Future In 2018


1
Top 5 Key Trends In Digital Marketing Shaping
Your Companys Future In 2018
2
  • With 2018 progressing, the Digital Marketing
    world- enveloping every online business around is
    evolving each day. Every aspect of this dynamic
    landscape, including SEO, Content Marketing,
    Social Media Optimization and Marketing, is
    witnessing a paradigm shift. If early 2000s were
    all about going digital- getting online and mid
    decade dedicated to digital marketing, 2018 is
    all about thinking out of the box. Digital
    Marketing has evolved from simple keyword
    stuffing and link sharing to figuring out edgy
    innovative ways that your competitors havent
    thought of yet.
  • A successful online business isnt built with
    just a good website and little promotion here and
    there. Instagram, Facebook, Twitter- all social
    media platforms get to the grind and update
    themselves constantly. To keep up with the pace,
    here are top 5 key trends in Digital Marketing
    Strategy and Services that can shape your
    companys future with Informatics Matrix.

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  • Video Campaigns
  • Consider this Over 500 million people watch 100
    million hours of videos on Facebook every day.
    Over one Billion people are on You Tube and
    videos go viral in minutes. Video Campaigns are
    the next big thing and with a billion people
    market potential you sure cant afford avoiding
    it.
  • Companies can plan video marketing with greater
    flexibility via tools like 360 degree videos,
    video chat sessions and live streaming on social
    media.
  • Do away with One- size- fits- all marketing
  • Each company is different and so are their ethos,
    principles and working methodology. Instead of
    designing a one size fits all campaign, 2018 is
    all about getting personal. With Digital
    Marketing Agency Personalize every campaign of
    yours according to the business, industry type
    and customers you are catering to. Play up your
    strengths and tailor the entire campaign around
    it. Visibility sells- it is the hi-tech era of
    branding!

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  • 3. Influence Marketing
  • Influence Marketing- the mouth to mouth publicity
    technique returning with a bang! Forget stars,
    you could even hire social media influencers like
    bloggers and socialites with mass following to
    drive your brands message home. Social Media
    influencers already have the trust of their
    followers all you need to do is hire Best Email
    Marketing Company to spread awareness about your
    brand and create hype around your name. Just
    remember to identify social media influencers
    from the niche your company works in!
  •  
  • Chatbots
  • As the name suggests, Chatbot is an Artificial
    Intelligence Tool used to converse with online
    visitors in real time over an instant messaging
    look alike box. Chatbots have undergone major
    improvisations to improve user interface and
    customer satisfaction. Responsive, prompt and
    accurate Chatbots are worth investing in, in
    2018.

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  • Innovative Story telling
  • Whatsapp, Instagram, Facebook- all have
    introduced the story telling option to ignite
    creativity in people and let them share,
    interesting to mundane details, in a fun way. Why
    not let your creative juices flowing and find a
    unique artful way of storytelling? These reels
    of stories are a fun way to present byte sized
    video content to your au dience.
  • Stop now with the sporadic promotion and think
    BIG! With Adwords Management Company Utilize the
    social platforms to exploit your potentials to
    the fullest. Design a digital marketing strategy
    incorporating the key trends of 2018 and stand a
    chance to get noticed, get going

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