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Brazil E-Commerce Market Forecast To 2020: Ken Research

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Title: Brazil E-Commerce Market Forecast To 2020: Ken Research


1
Brazil E-Commerce Market Forecast To 2020 Ken
Research
2
The report titled Brazil E-commerce Market
Forecast to 2020 - Growing Internet Penetration
and Last Mile Delivery to Shape Future Growth
provides a comprehensive analysis of the
E-commerce market in Brazil and covers market
size and segmentation of overall E-commerce
market by online retail and travel. The report
further segments the online retail market by
major product categories, major cities, type of
delivery, mode of payment, devices used for
purchase, and customer profiles based on gender,
age group, monthly household income and seasonal
demand. The report covers detailed profiles of
leading players in the space along with the share
of major players in the market. The report also
covers market segmentation of online travel
market by industry verticals and means of travel
along with customer profile based on gender, age
group, income and device used.
3
The potential and future outlook has been
individually discussed for the online retail and
travel industry and also for the overall
e-commerce market. The report provides detailed
analysis of segments, trends developments,
growth drivers and major restraints and
challenges within the industry. The report also
serves as a benchmark for existing players and
for new players who wish to capitalize on the
market potential and investors who are looking
forward to venture into the e-commerce market in
Brazil. Brazil E-commerce Market Brazil is not
only the biggest but also the most developed
e-commerce markets in the Latin America. It has
the fourth largest internet market globally with
over 129.6 million internet users of the total
population of 208 million, as of 2015. The
e-commerce market in Brazil grew at a CAGR of
during the period 2010 to 2015. The number of
e-commerce consumers has increased from 23.4
million in 2010 to 72.7 million in 2015 providing
the impetus for the e-commerce market in Brazil
to reach to USD billion in 2015 from USD
billion in 2010.
4
The major drivers of growth include growth of
internet users, rising broadband penetration,
lack of assortment in traditional stores, young
and digitally savvy marketplace, highly connected
Brazilian consumers, low return rate and high
taxation rates on trade. Although Brazils
economy has been witnessing a downfall since the
last 2 years, the online retail industry has been
blooming as the industry is still in its early
growth stages and has enormous growth potential.
Brazil online retail market grew at a CAGR of
during 2010-2015 from USD billion in 2010 to
USD billion in 2015. Electronic products
purchased online accounted for the highest share
of , based on number of orders in 2015 amongst
all product categories. Fashion and accessories,
Cosmetics perfumery, Books and magazines, Home
décor were some other product categories that
generated bulk of the orders in 2015.
5
In 2015, the online retail market was quite a
concentrated one with top five leading players in
this space occupied a cumulative market share of
about . B2W digital, with a portfolio of
several e-commerce websites, emerged as the clear
market leader by accounting for market stake
in 2015 and the companys websites reached of
the total e-commerce visits in the country. Cnova
Brazil, Mercado Libre, Magazineluiza and Netshoes
were other market leaders in the online retail
segment. Apart from the major players catering to
multiple products, there were also some of the
leading pure play players which cater to the
particular segments such as Dafiti, Kanui,
Lojasrenner and others in Fashion and
accessories Natura, Boticario and others in
Cosmetics Samsung, Kabum, DX and others in
Electronics and Amazon, Editorajustodivm and
others in books and magazines. Online travel
agencies in Brazil have become more popular over
the years due to the growing interest of
consumers in both domestic and international
travel, placing the country as the largest market
for tourism in Latin America. One of the main
reasons for the growth of the online tourism
market in Brazil over the years is the increase
in the purchasing power of the lower social
classes, which has allowed a large number of
consumers to consider travelling long distances
for the first time.
6
  • The overall market for online travel and bookings
    increased to USD billion in 2015 from USD
    billion in 2010.
  • Online mobility services accounted for the
    largest share in the Brazil online travel market.
    Convenience was the major factor behind the
    incline in online ticketing. These platforms help
    the consumer to book tickets conveniently at any
    place and any time. Also, online bookings these
    days provide easy price comparisons for different
    tickets which helps consumer choose the best
    option. The sector comprised a market share of
    in 2015 with GMV of USD billion.
  • Decolar, Hotel Urbano, CVC Brasil, Booking.com
    and ViajaNet were the major companies operating
    in this space of online travel in Brazil.
  • Brazilian economy is expected to rebound and
    register positive growth post 2017/2018. With
    consumer getting increasingly tech savvy and
    preference shifting towards online bookings of
    hotels and flights utilizing phones, tablets or
    desktops rather than booking them from stores or
    agents, the prospects of online travel market
    looks promising in the long term.

7
  • The e-commerce market in Brazil is anticipated to
    grow at a healthy CAGR of between 2016 and
    2020 from USD billion in 2016 to USD 70.1
    billion in 2020.
  • Key Topics Covered in the Report
  • Brazil E-commerce Market Introduction and Size by
    Gross Merchandise Value
  • Regulatory Environment for E-commerce Companies
    in Brazil
  • Growth Drivers, Trends and Developments in Brazil
    E-commerce Market
  • Issues and Challenges in Brazil E-commerce Market
  • Brazil Online Retail Market Introduction and Size
    by Gross Merchandise Value
  • Brazil Online Retail Market Segmentation
  • By Major Products, 2015
  • By Major Cities, 2015
  • By Type of Delivery, 2015
  • By Mode of Payment, 2015
  • By Devices Used for Purchase, 2015

8
  • Customer Profiles in Brazil Online Retail Market
  • By Gender, 2010-2015
  • By Age Group, 2014-2015
  • By Monthly Household Income, 2015
  • By Seasonal Demand, 2015
  • Competitive Landscape of Major Players in Brazil
    Online Retail Market
  • Market Share of Major Players in Brazil Online
    Retail Market
  • Brazil Online Retail Market Future Outlook and
    Projections, 2016-2020
  • Brazil Online Travel Market Introduction and Size
    by Gross Merchandise Volume
  • Brazil Online Travel Market Segmentation
  • By Verticals, 2015
  • By Means of Travel, 2015
  •  
  • Consumer Profiles in Brazil Online Travel Market
  • Competitive Landscape of Major Players in Brazil
    Online Travel Market
  • Brazil Online Travel Market Future Outlook and
    Projections, 2016-2020
  • Brazil E-commerce Market Future Outlook and
    Projections, 2016-2020
  • Analyst Recommendations
  • Macro Economic Factors impacting Brazil
    E-commerce Market

9
To know more on coverage, click on the link
below https//www.kenresearch.com/technology-and-
telecom/it-and-ites/brazil-ecommerce-market-foreca
st/52499-105.html Related Reports https//www.ke
nresearch.com/technology-and-telecom/it-and-ites/s
outh-korea-online-retail-market-report/695-105.htm
l https//www.kenresearch.com/consumer-products-a
nd-retail/wholesale-and-retail/global-online-retai
ling/48912-95.html https//www.kenresearch.com/co
nsumer-products-and-retail/wholesale-and-retail/on
line-retailing-europe/48911-95.html
10
Contact Us Ken Research Ankur Gupta, Head
Marketing Communications Ankur_at_kenresearch.com
91-9015378249
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