How identify your target market in event planning (1)

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HOW IDENTIFY YOUR TARGET MARKET IN EVENT PLANNING
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• Before you begin building your event planning
  business, it is also important to decide on its
  focus. Decide what types of events you want to
  plan and taking a list of Event Management
  Companies in Chennai.

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• Some businesses do industry-agnostic event
  planning, whereas others capture a niche market,
  such as corporate events or wedding planning.
• There are four types of events

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Celebrational

• These events are festive and exciting. They
  include fairs, parades, weddings, reunions,
  birthdays, anniversaries

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Educational

• More formal and information heavy. Includes
  conferences, meetings, graduations

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Promotional

• These events are a mix of the first two,
  combining festivities with information. Examples
  include product launches, political rallies,
  fashion shows

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Commemorative

• Finally, these events are formal yet are meant to
  remember important figures and events with
  memorial services and civic events

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• My advice would be to start with a niche and
  expand outward to other event types, so as not to
  overextend your resources too soon. General event
  planning demands more experience, staff, and
  resources due to the vast differences in these
  types of events.

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• For example, if white collar events are more
  suited to your style, then start with educational
  events. You should build your business, your
  clients, your resources, and your staff around
  the needs of white collar event planning.

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• Once you find yourself on solid ground within
  your niche with room to expand, then that is the
  time to do so.

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Develop your business plan

• Now that youve established what your niche will
  be, its time to start laying the foundational
  work for your event planning business, which
  includes your business plan.

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• Every business, from Walmart to small nonprofits,
  needs a business plan to guide their decision
  making process, educate investors and lenders of
  your intentions, and to keep your business on the
  right path when times get rough.

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• Whenever you are conducting an event it is very
  important to keep all these factors in mind.
  There is also another option which makes your
  work even perfect and time saving. That is
  approaching the Event Management companies in
  India. These companies will make your work as
  easy as a piece of cake. All you need is to just
  sit back and relax.

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THANK YOU