Critique Marketing Planning by a Famous Wine Brand

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CRITIQUE MARKETING PLAN
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Introduction

• Jacob's Creek is considered as one of the famous
  Australia's largest wine brands.
• Company basically provides three products i.e.
  Barossa Shiraz, Barossa Cabemet Sauvignon and
  Barossa Shiraz Cabernet.
• Vision of firm is to maintain the same position
  as market leader in Australia wine and spirit
  industry.
• While, the mission of Jacob's Creek is to deliver
  both profitable and sustainable growth in regard
  to enhance the market share across all
  categories.
• Corporate objectives of firm is to become market
  leader and attain growth sales of 4-5 and also
  improve its operating margin over medium term.

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Critique SWOT

• It can be assessed from the Jacob's Creek possess
  strong brand image and history in market and thus
  it is easily recognised by consumers within
  Australia.
• Thus, it can be analysed that business possess
  strong brand name which results in attaining high
  market share and sales.
• Business also obtain positive strength in terms
  of obtaining award-winning wine making capability
  with effective research and development.

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Contd...

• While, it can be reviewed that firm possess
  certain weaknesses i.e. weak financial position
  and also consumers found it old fashioned.
• Also, the product selected by firm is of low
  quality. Thus, all these are considered as their
  major weaknesses and thus limits the development
  of product premium range.

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Contd...

• It can be identified that Jacob's Creek possess
  varied opportunities such as decrease in
  competition and tax change.
• Also, more number of customers are influenced to
  consumer the wine made by firm due to its high
  quality.
• However, it has been identified that firm is also
  focusing upon using eco-friendly products and
  processing the wine preparation through
  innovative way.

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Contd...

• Further, Jacob's Creek also faces threats related
  to people who are increasing their concern
  regarding not consuming alcohol as it harms their
  body.
• It has been reviewed that business is facing
  issues related to breach of trademark and
  authenticity.
• However, it can be evaluated that all such
  threats creates issues for firm in relation to
  affect the business functions.

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Critique Objectives and Strategies

• The marketing objectives and strategies prepared
  by Jacob's Creek enhances the overall sales
  volume and value of wine by 20 till 2018.
• Thus, it is a positive sign for firm and thus it
  helps them to improve firm's performance in
  market.
• It can be evaluated that cited business prepares
  effective objectives and strategies in regard to
  enhance the sales growth and improve margins.

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Contd...

• Also, it can be reviewed that company aims to
  maintain its brand reputation and for that they
  need to carry out effective research and
  development so that they can improve their sales
  and targets.
• Company also needs to maintain its consistency in
  various form such as logo, taste and name as all
  these are assets and thus improve the brand image
  so that desired objectives could be attained.

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Critique Tactics

• It can be evaluated that Jacob's Creek undertakes
  varied marketing tactics such as launching its
  business or promoting it through sponsorship.
• Thus, through promoting the business in
  Australian Open Tennis is considered as one of
  the best way to promote the brand.
• It is the best way through which large number of
  potential clients could be attracted towards
  firm.

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Contd...

• Thus, promoting the brand through carrying out
  the strategy of providing complementary drink at
  the restaurant in order to obtain their response
  over the taste would result in engaging target
  customers with firm.
• Another major benefit firm could obtain from
  sponsoring the Tour Down Under Cycling event and
  thus it helps in influencing attention of various
  customers and thus they aim to consume the brand.

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Contd....

• Thus, all such promotional campaign aids business
  to improve its marketing strategy and thus
  sponsor famous events and games in order to
  become popular.
• Promotion through social media is also useful for
  Jacob and thus it provides effective results
  which enhances brand reputation of firm in market.

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• Acquire the best marketing assignment help by
  experts at minimal price and score A
• Contact Us-
• Phone- 61 879 057 034
• Email- help_at_instantassignmenthelp.com.au
• Website- www.instantassignmenthelp.com.au

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Best and Worst Parts of Plan

• It can be evaluated that the whole marketing plan
  is prepared very well as it identifies the
  current SWOT perspective, marketing strategies,
  tactics and thus promote the product among target
  consumers.
• Thus, sponsoring various events is considered as
  the best part of marketing plan and thus it helps
  in evaluating the firm's position in market.
• While, the worst part of the plan is that it do
  not identify its competitors and their strategies
  which is essential for firm to implement
  effective strategies and become number one brand.

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References

• Eagle, L. and et. al., 2014.  Marketing
  communications. Routledge.
• Foxall, G., 2014.  Strategic Marketing Management
  (RLE Marketing)  (Vol. 3). Routledge.
• Percy, L., 2014.  Strategic integrated marketing
  communications. Routledge.

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