5 Common PPC Pitfalls or Blunders And Tips To Avoid Them

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5 Common PPC Pitfalls And Tips To Avoid Them
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1. Redirecting the Audience To Your Homepage

• Pitfall

• Solution

• There is no guarantee that customers that land on
  your website through PPC ads are interested in
  your offerings. If this happens several times, it
  diminishes the outcome significantly.

• Make sure that visitors easily find all the key
  products/services on the main page and keep your
  sites navigation path simple so that visitors
  can easily search the desired products/services.

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2. Monotonous Ad Content

• Pitfall

• Solution

• Most of the advertisers use lousy content to
  create PPC advertisements. As a result, you dont
  get the desired business opportunities despite
  spending a lot of money on PPC advertisements.

• Determine high volume keywords for your business.
  Create quality content to run PPC ad campaigns.
  Make sure that your content motivates the
  targeted audience to buy your products/service.

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3. Neglecting Local Factors

• Pitfall

• Solution

• All PPC advertisers aim for a lower CPC (cost per
  click) while running PPC advertisements. It is
  almost impossible to keep the ad cost under
  control if you ignore the local factors.

• Localize your PPC advertising campaigns and make
  sure that you have a local vendor in specific
  areas to address the needs of the targeted
  audience.

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4. Not Tracking Fraud Networks

• Pitfall

• Solution

• All leading search engines have networks to
  distribute your ads. Some networks are
  fraudulent, which send fake traffic to your
  website with high bounce rate.

• Make sure that your ads are distributed to the
  right network. This will reduce the CPC cost
  significantly and give you genuine visitors for
  conversation.

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5. Poor Handling Of Affiliates

• Pitfall

• Solution

• Several companies use affiliates to garner more
  and more business. The problem here is that some
  affiliates dont show any interest towards the
  success of your PPC campaigns. If this happens,
  you not only pay for CPC, but also to affiliates.

• It will be better for you to run PPC campaigns
  yourself. If you want to use affiliates for PPC
  advertisements, ask them to bring quality traffic
  for the generation of leads one after another.

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Concluding Remarks

• PPC is a costly way of promoting your products
  and services on the web and taking the web-based
  business to the next level. Just avoid the
  above-mentioned PPC pitfalls and gain success
  easily.

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For More Details

• Visit https//hirewpgeeks.wordpress.com/2017/12/1
  5/5-common-ppc-pitfalls-and-tips-to-avoid-them/

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Contact

• Hope the given Information is helpful for you. If
  you have any question regarding conversion
  services, feel free to contact us at
• Email Id sales_at_hirewpgeeks.com
• Website http//www.hirewpgeeks.com/
• Phone [phone]

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