Merudh Patel shares 6 Ways to Optimize Your PPC Campaigns

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M E R U D H P A T E L
Merudh Patel is an expert in performance campaign
optimization and digital management expert
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6 Ways to Optimize Your PPC Campaigns
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WHILE THERES NO SECRET RECIPE FOR THE PERFECT
PPC STRATEGY, WE CAN OFTEN ADJUST KEY FACTORS TO
MAKE OUR CAMPAIGNS MORE APPEALING TO OUR TARGET
AUDIENCE. AND AS CRUCIAL AS RESEARCH AND
PLANNING MAY BE, ITS RARE (IF NOT IMPOSSIBLE)
TO PRODUCE PPC CAMPAIGNS THAT HAVE THE PERFECT
BALANCE OF INGREDIENTS RIGHT OUT OF THE GATE.
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• While youve already performed keyword research
  prior to launching your ads, customers often
  search in ways that surprise us. Fortunately,
  you can catch some of these surprises within
  your Google Ads dashboard.

REVIEW AUDIENCE SEARCH TERMS
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Google Ads lets you bid differently on
ads/keywords based on the device theyre sent to
(desktop, tablet, and mobile). This gives you a
great chance to review the behavior of your
audience on each type of device so you can make
more fine- tuned decisions about where to
direct your ad budget.
02 TAKE ADVANTAGE OF DEVICE BIDDING
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You can also change the way you bid according to
different hours and days of the week. For some
businesses, this is a handy way to avoid
spending money on ads during times when
customers arent shopping.
SAVE ON SPEND WITH DAYPARTING
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The internet is the global system of
interconnected computer networks that use the
Internet protocol suite to link billions of
devices worldwide.
USE LOCATION TARGETING
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Sitelinks are ad extensions that take people to
specific internal pages on your site. Theyre a
great way to get better visibility in the SERPs
and provide a more customized user experience
for the people viewing your ads.
CREATE SITELINK EXTENSIONS
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Because observing your data and making
adjustments will lead to optimized ads over
time, you can expedite the process by giving
yourself more data to work with. PPC ads, with
their limited character count and fairly
consistent requirements, are perfect for A/B
testing.
06 RUN A/B TESTS
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WHILE HAVING PERFECTLY OPTIMIZED ADS MAY SEEM
LIKE A LOFTY GOAL FOR ANY PAID SEARCH STRATEGY,
YOU CAN GET YOURS CLOSE. ALL IT TAKES IS TIME,
MEANINGFUL DATA, AND A WILLINGNESS TO ADJUST
BASED ON NEW INFORMATION.
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THANK YOU!
F O R S P E N D I N G Y O U R T I M E W I T H U
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H T T P / / M E R U D H P A T E L . C O M /