4 Tips to Get More Conversions with YouTube Video Campaigns

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4 Tips to Get More Conversions with YouTube Video
Campaigns

• Explainers, product demonstrations, testimonials,
  company culture videos, mini-docs, and more,
  businesses today are using different types of
  videos to build and engage their audience and
  promote their products and services.
• However, not every business finds success in
  scaling YouTube Video Campaigns and converting
  more customers without spending a bomb, says one
  of our PPC specialists at Samskriti Business
  Solutions.
• As one of the leading PPC agencies in Hyderabad,
  we have encountered and solved a wide variety of
  performance issues in PPC and video advertising.
  And tanking conversion rates are the most common
  and rampant among them. So check out if these
  tips can help you

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4 Tips to Get More Conversions with YouTube Video
Campaigns

• 1. Pick the right video format
• Skippable, Non-Skippable, Discovery, True View,
  Bumper Masthead each type of video ad format
  has its niche with pros and cons. For example,
  instream ads which are ads placed inside existing
  video content are again classified into pre-roll,
  mid-roll and post-roll based on where they are
  usually placed.
• While pre-roll is better for maximizing
  impressions, post-roll serves better for leads
  and mid-roll sits somewhere between the two but
  is not preferred for their intrusive nature.
  Likewise, each video format has its quirks, we
  suggest you go through their pros and cons before
  choosing the right format.

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4 Tips to Get More Conversions with YouTube Video
Campaigns

• 2. Keep the videos short
• Keeping the videos short is one quick trick that
  has worked well for us irrespective of the
  format. In these days of Tiktok and YouTube
  shorts, attention spans are less, patience even
  lesser. So we usually limit the in-stream video
  ads to 15 seconds or less. This also gives us
  more options to test, play around and choose the
  right video.
• 3. Select the right keywords
• Most of the time keywords are usually ignored in
  YouTube ads and this could cut down the
  performance of your ad.

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4 Tips to Get More Conversions with YouTube Video
Campaigns

• Given YouTube is top the funnel medium, discovery
  works best on this platform and hence choosing
  the right keywords can boost your performance.
  But instead of relying on a keyword planner for
  Google Ads, use YouTube Keyword planer tools with
  fresh keyword ideas with a focus on shorter
  keyword phrases and border keywords.
• 4. Create effective ads
• Shorter ads do help, but still it is only a minor
  aspect of your existing ad. Relevant content
  presented engagingly is the common guiding
  principle. But they are two things that can
  quickly enhance the effectiveness of your ads

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4 Tips to Get More Conversions with YouTube Video
Campaigns

• 1. Thumbnail
• A captivating thumbnail can do wonders to your ad
  provided it is relevant.
• 2. Destination Page
• Choosing the right destination can improve
  conversions by directing users to more
  captivating and relevant content. For example, we
  direct the users to the channel page instead of
  the watch page for improved conversion.
• The above four are the simple thumb roles that
  most businesses miss while planning their YouTube
  ad campaigns. If you have already adopted the
  above practices but are still falling short of
  your goals, you need expert guidance then we
  suggest you consult an expert PPC agency in
  Hyderabad specialising in YouTube Ads, like us at
  Samskriti Business Solutions.

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