5 Tips for Conducting Powerful PPC Ad campaigns by Small Businesses - PowerPoint PPT Presentation

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5 Tips for Conducting Powerful PPC Ad campaigns by Small Businesses

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Build a dynamic PPC campaign with a PPC software as a base and never ignore long-tail keywords, location targeting methods and remarketing tactics. – PowerPoint PPT presentation

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Title: 5 Tips for Conducting Powerful PPC Ad campaigns by Small Businesses


1
5 Tips for Conducting Powerful PPC Ad Campaigns
by Small Businesses
www.virtualemployee.com
2
Internet marketing program Pay Per Click (PPC) is
one of the ways a small business can effectively
optimize its online visibility.
www.virtualemployee.com
3
Its a dominant tool to get maximum ROI on a
low-budget but well-managed online ad campaign.
www.virtualemployee.com
4
Heres a low-down of real PPC tips for small
businesses in 5 bulleted points
  1. Embrace Suitable PPC Software
  2. Prefer Long-tail Keywords
  3. Include Negative Keywords
  4. Practice Location Targeting
  5. Remarket Yourself

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5
Embrace Suitable PPC Software
  • Include a suitable software to your PPC plan and
    boost the campaign
  • Through it build a pool of suitable keywords for
    promoting your business
  • Get maximum hits possible online
  • Benefit from marked improvement in business
    efficiency
  • PPC software ensures seamless advertising
    campaigns without any wastage of time
  • Automated PPC management software simplifies
    keyword analysis and bidding

www.virtualemployee.com
6
Prefer Long-Tail Keywords
  • Long-tail keywords comprise 75 of all online
    searches
  • Search using such phrases is more impactful as
    theyre more comprehensive
  • Such queries enable you partake in a healthy
    competition
  • They are high-performing by nature
  • Theyre a source of rich and promising keywords
  • They ramp up your search activities and give high
    returns

www.virtualemployee.com
7
Include Negative Keywords
  • Identify and include negative keywords in your
    PPC ad campaigns to eliminate clicks that you
    dont deal in
  • Such keywords keep people away from looking up
    what you dont offer
  • This increases the efficiency of your PPC ads
  • Draw up a list of potential negative keywords
    that you can employ at your end
  • Its a safe way to keep unqualified traffic at
    bay
  • It channelizes useful clicks and increase
    conversions

www.virtualemployee.com
8
Practice Location Targeting
  • Concentrate your ads to specific locations to get
    more relevant results
  • Limit the ads to your business territories
  • Exclude clicks that arent in your area of
    operation
  • Proximity targeting lets you have full control
    over specific geographies
  • This is an understandable function of SMEs with
    restricted product coverage

www.virtualemployee.com
9
Remarket Yourself
  • Remarketing is the art of never giving up on
    potential conversions
  • Its a means by which you recapture customers who
    had abandoned your site for some reason or
    another
  • Follow up on your audience and tell them why its
    in their interest to complete the actions they
    had initiated
  • Remind them why they shouldve done business with
    you in the first place
  • Raise your marketing and sales bar with this
    tactic
  •  

www.virtualemployee.com
10
These 5 tips form a part of what every expert
recommendation of an effective PPC ad campaign.
They are time-tested rituals that you should
never ignore.
www.virtualemployee.com
11
Contact Us
sales_at_virtualemployee.com
1 877 697 8006
www.virtualemployee.com
www.virtualemployee.com
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