Finland Alcoholics Market to Remain Stable with Growing Wine Popularity: Ken Research

1
Finland Alcoholics Market to Remain Stable with
Growing Wine Popularity Ken Research
2
Alcoholic drinks market remains stagnant due to
the ongoing sluggish economy and consumers
strong health awareness in Finland. The market
for strong spirits has decreased while the market
for lighter beverages such as speciality and
craft beer and wine has increased. There have
been no restrictions on the store opening hours
that encouraged sales of brewery beverages. The
alcoholic drinks market in Finland had earlier
declined due to the high prices and low
purchasing power.
3
Majority of the consumers prefer alcoholic
consumption at home rather than through horeca
(Hotel/Restaurant/Cafe) and is the most popular
form of socialising in Finland. Due to the
ongoing sluggish economy, Finns have opted to
save their earnings thus leading to a downfall in
the Finnish drinking culture at horeca and also
decline in the alcoholic drinks market. The
renewal of alcohol legislation in Finland is
anticipated and is bound to impact the alcoholic
drinks market, horeca channel, domestic industry
as well as import of alcoholic drinks from other
countries. The new legislations may boost sales
in the alcoholic drinks but there will definitely
be a price difference. Finlands stringent laws
are yet to decide an increase or decrease in the
growth of the alcoholic drinks market.
4

• According to the report, Alcoholic Drinks in
  Finland, Sinebrychoff, Hartwall, Olvi and Altia
  are the leading competitors in the alcoholic
  drinks market in Finland. However, small players
  have entered the alcoholic drinks market
  increasing their presence. Craft alcoholic drinks
  have also witnessed an impressive number of new
  innovative beer producers, along with small
  distilleries producing craft spirits such as gin
  and whiskies. Sinebrychoff Oy Ab is the leading
  competitor in the beer manufacture with its
  well-known brands Karhu and Koff. The company has
  invested a lot in the RD and launched many new
  products on a regular basis. The beer manufacture
  in Finland is more costly than the imported beer
  from Tallinn.
• Cider/perry beverages sales in Finland have
  declined because many consumers are seen avoiding
  drinking the sugary, artificial cider products.
  The cider/perry category saw the introduction of

5
more natural, less sugary and organic products
bringing back sales and growth in the market.
Finnish consumers are now more interested in
natural cider than the artificial products, which
resemble the reliable products. Sinebrychoff is
the leading competitor in cider/perry market
followed by a domestic player Olvi. Sinebrychoff
produces popular and well-known cider brand
Golden Cap and also imports the international
brand Somersby. Therefore, cider/perry beverage
market in Finland will witness a decline in the
sales in the coming years due to the emerging
natural and organic products and also it has now
reached its saturation point and is losing
popularity to beer and wine. Alcoholic spirits in
Finland have been mature due to its high prices
and a change in the countrys drinking culture.
Majority of the Finns are switching from strong
spirits to lighter options such as beer and wine.
Altia Oyj is the leading competitor in the
alcoholic spirits in Finland and is a state-owned
alcohol producer.
6

• The spirits brand and product selection is
  excellent, ranging from economy to super-premium
  offerings. Pernod Ricard Finland Oy, previously
  known as VS Finland holds the second position in
  wine manufacturing. Though, alcoholic spirits
  market in Finland are sure to decline in the
  coming years due to high prices, private imports
  from Estonia and increasing health awareness.
• Finland is not a wine drinking nation but
  alcoholic drinks are slowly evolving. Finns are
  attracted towards sparkling wine, white, rose
  wine, and therefore, fruit wine, berry wine and
  fortified wines have lost their popularity.
  Elegance and awareness of wine has led to an
  increase in the consumption of several wine
  categories such as rose wine and champagne in
  Finland. Nevertheless, the overall alcoholic
  drinks category is sure to witness a downfall in
  the market due to the fact that many categories
  of wine are already mature and are less popular
  among Finnish consumers. Therefore,

7
growth of the market is not expected to occur but
also, the market would not suffer losses in the
future. Key Factors Considered in the
Report Finland Alcoholic Beverages Market
Research Report Finland Alcoholic Drinks Market
Revenue Finland Beer Industry Trends Finland
Alcoholic Drinks Import Value Finland Alcoholic
Drinks Export Value Global Alcoholic Beverages
Industry Future Outlook Finland Spirits Industry
Analysis Finland Non Alcoholic Beverages Market
Demand Finland Alcoholic Drinks Manufacturers and
Competitors Finland Alcoholic Beverages
Production Volume
8
To know more about the research
report https//www.kenresearch.com/food-beverage-
and-tobacco/alcoholic-beverages/alcoholic-drinks-f
inland/120972-11.html Related reports https//ww
w.kenresearch.com/food-beverage-and-tobacco/alcoho
lic-beverages/beer-uzbekistan/122252-11.html http
s//www.kenresearch.com/food-beverage-and-tobacco/
alcoholic-beverages/spirits-manufacturers-regions/
116815-11.html Contact Ken Research Ankur
Gupta, Head Marketing Communications query_at_kenre
search.com 91-124-4230204
9
(No Transcript)