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Polarized Hot Drinks Market Costa Rica: Flavour-Innovation & Globalisation lead growth: Ken Research

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Hot Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. – PowerPoint PPT presentation

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Title: Polarized Hot Drinks Market Costa Rica: Flavour-Innovation & Globalisation lead growth: Ken Research


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Polarized Hot Drinks Market Costa Rica
Flavour-Innovation Globalisation lead growth
Ken Research
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Costa Rica is a famous paradise in Central
America, mainly among scenery and escapade
lovers. It has vast magnitude of national parks
and private reserves that cover around 25 of its
territory. It is located in a privileged region
of the world that allows it to have a large
concentration of animal species native to other
countries in northern Central America and some
from South America.
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  • According to "Hot Drinks in Costa Rica", the
    demand for hot drinks reflects a polarised
    environment, where high-end indulgent products
    gained additional momentum among economically
    advantaged consumers, while value for money set
    the pace with many others who looked for
    lower-end alternatives. Within such a context
    specific brand loyalty lost relevance to more
    innovative proposals, capable of offering better
    unit prices or higher quality to buyers according
    to their budgets.
  • At maturity levels for these hot beverages, the
    main manufacturers continue to opt for increasing
    the differentiation of their products, using
    different types of quality certificates (in the
    case of fresh coffee varieties), and using
    flavour innovation and preparation convenience to
    promote more incipient categories such as instant
    coffee mixes and coffee pods. Same is the case
    for tea and other hot drinks, which tend to focus
    on the promotion of the functional

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properties of their ingredients to promote
additional consumption amongst a broader range of
local buyers from all socioeconomic groups. In a
globalised commercial context where international
brands benefit from free trade agreement
incentives to compete in Costa Rica, the
emergence of imported products grew across most
hot drinks including other hot drinks, tea,
coffee pods and instant coffee, where their
point-of-sale presence and pricing levels gained
relevance. The only exception was fresh coffee,
which remained dominated by local brands that
continued to benefit from historic consumer
preferences due to the strong coffee culture that
prevails in Costa Rica. However, more local
roasters and domestic coffee players continued to
import cheaper coffee from neighbouring countries
to decrease manufacturing costs and become more
price-orientated.
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  • While manufacturers in more mature categories
    such as fresh coffee focused on increasing the
    availability of value for money proposals,
    product specialisation influenced less developed
    categories, particularly in the case of instant
    coffee and tea. A premiumisation inclination
    developed among upper-income buyers (such as in
    the case of speciality teas and herbal infusion
    mixes), while flavour innovation and indulgence
    claims opened up new opportunities for incipient
    categories such as instant coffee mixes and
    higher-end powder cocoa drinks.
  • In spite of the uncertain macroeconomic
    environment that will probably continue to
    dictate mass consumption dynamics over the
    forecast period, it is expected that stable
    volume and value growth will be seen in hot
    drinks, moving in line with population growth and
    the rising demand for value-added proposals from
    a wider base of middle-income consumers.
    Therefore, it is expected that most

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  • categories will continue making efforts to
    improve their value for buyers, by increasing
    product quality or by expanding the offer of
    value-orientated proposals targeting lower-end
    consumers.
  • Key Topics Covered in the Report
  • Costa Rica Hot Drinks Market Research Report
  • Costa Rica Hot Drinks Market Size
  • Costa Rica beverages Market
  • Costa Rica Hot Drinks Production Output
  • Costa Rica Hot Drinks Import Volume
  • Costa Rica Hot Drinks Export Volume
  • Costa Rica Hot Drinks Market Future Outlook
  • Costa Rica Hot Drinks Market competition
  • Costa Rica Hot Drinks Retail Market
  • Costa Rica Hot Drinks Market Growth Rate

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For further details of the report
visit https//www.kenresearch.com/food-beverage-a
nd-tobacco/non-alcoholic-beverages/hot-drinks-cost
a-rica/119240-11.html Related Reports https//www
.kenresearch.com/food-beverage-and-tobacco/non-alc
oholic-beverages/mineral-water-manufacturers-count
ries/116785-11.html https//www.kenresearch.com/f
ood-beverage-and-tobacco/non-alcoholic-beverages/m
ineral-water-manufacturers-countries/116760-11.htm
l
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Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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