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Competitive pricing to Lead Syrups and Squashes Market in Eastern Europe: Ken Research

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Squash/Syrups according to the report are non-ready-to-drink products, marketed as concentrates for home consumption which are fruit and non-fruit based products and flavors. – PowerPoint PPT presentation

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Title: Competitive pricing to Lead Syrups and Squashes Market in Eastern Europe: Ken Research


1
Competitive pricing to Lead Syrups and Squashes
Market in Eastern Europe Ken Research
2
Ken Research has announced its latest publication
Squash/Syrups Consumption Volume and Growth
Forecast to 2021-East Europe, which aims at
providing top-level overview and detailed insight
into the operating environment for the
Squash/Syrups market in East Europe. It is an
essential tool for companies active across the
Squash/Syrups value chain and for new players
that are considering entering the market.Further,
it gives overall data analysis of the
Squash/Syrups market in East Europe and historic
and forecast consumption values for Squash/Syrups
covering 2010-2014, 2015 provisional data and
forecasts for 2016-2021.
3
The report provides you with important figures
for the Squash/Syrups market in East Europe with
individual country tables and charts and enhances
ones knowledge of the market with key figures on
consumption values for the historic period which
supports you in planning future business
decisions using forecast figures for the market.
Economic Environment of Eastern Europe Eastern
zone of Europe includes countries like Belarus,
Bosnia, Bulgaria, Croatia, Czech Republic,
Estonia, Hungary, Latvia, Lithuania, Macedonia,
Poland, Romania, Russia, Serbia, Slovak Republic,
Slovenia, Turkey, and Ukraine. Despite of
slowdown in Europe due to oil price plunge, East
Europe continue to remain strong and deliver
positive growth rate and modest economic
performance. Countries like Latvia, Lithuania,
Poland, Estonia has registered healthy and stable
growth rate in last two decades. Further, Eastern
Europe registered promptest growth in the world
before global recession of 2007. However, after
the global economic crisis, immense economic
prosperity was observed in some nations while
other were facing economic challenges in Eastern
Europe.
4
Countries like Russia and Ukraine were worst
affected and faced immense economic adversities
due to conflict between both nations. Falling
growth rate, fall in investments, instability is
seen in both of these nations. Rest of East
European nations are focusing on export-led
growth for which immense urbanization and
infrastructure building is undertaken. Brief
Overview of Squash and Syrup market in East
Europe Squash/Syrups according to the report are
non-ready-to-drink products, marketed as
concentrates for home consumption which are fruit
and non-fruit based products and
flavors. Squashes are basically syrups with fruit
concentrates that are served with carbonated
water or normal water. Currently, a diversity of
flavors of fruit squashes are available in East
Europe market ranging from tropic fruit flavors
to highly concentrated flavors like rose and
ginger. Further, syrups are also manufactured in
form of nectars and high juice content beverages.
In east zone of Europe, Poland and Bulgaria have
huge demand for flavored syrups and squashes.
5
  • Demand for syrups and squashes is increasing
    rapidly due to the following factors
  • Economically priced
  • Since syrups are far less expensive than fruit
    juices and other soft drinks, people are
    escalating their demand for such fruit flavored
    squashes. After witnessing the health dangers of
    carbonated soft drinks, people are switching to
    syrups as substitute of soft drinks.
  • Introduction of healthy syrups
  • Wide range of high fruit juice content syrups ad
    squashes are launched in market with high
    nutritional benefits. Further, syrups rich in
    iron, calcium, anti-oxidants, etc. are introduced
    in market which are becoming extremely popular.
    Herbal and organic squashes has enormous demand
    in Eastern Europe.

6
  • Rising popularity of fancy food culture
  • With rising popularity of decadent fancy food
    items, hike in demand for lavish and unique
    syrups is also shooting. Rising popularity of
    mocktails and cocktails is also contributing to
    rise in demand for syrups and squash. Further,
    these syrups are also used in sweets, puddings,
    etc. laden to rising demand.
  • Other factors
  • Aggressive advertisement campaigns, luring
    packaging and better channels of sales and
    distribution is also increasing demand for
    squashes and syrups in East Europe.
  • Key topics covered in the Report
  • East Europe Fruit Juices Market
  • Detailed profile of East Europes Squash and
    Syrups consumption
  • Europe Beverages Market Research
  • Consumer demographics, trends and behaviours
  • East Europe Soft Drinks Market Size

7
  • Historic and forecast consumption data of syrups
    and squash by country
  • Global Soft Drinks Market Research
  • Major players in the East Europes Squash and
    Syrups market
  • Syrups International Brands in Europe
  • Current economic scenario of Eastern Europe.
  • Europe Squash Market Future Outlook
  • East Europe Cold Beverages Market Size
  • Europe Ready to Drink Beverages Market
  • East Europe Non Alcoholic Beverages Industry
  • Major market players
  • Lowell international foods, sweet Poland,
    Herbapol, Coca-Cola Hellenic Bulgaria, etc. are
    some of the syrups and squash brands available in
    Eastern Europe.

8
  • Conclusion
  • Thus, we can say that demand for squash and
    syrups is rising in Eastern Europe which is
    leading to rapid expansion in the market.
    However, few challenges are acting as constraints
    to demand which are listed below
  • High amount of chemicals, high fructose corn
    syrup, and high sugar content is limiting demand
    for fruit syrups and squashes.
  • Economic crises in Eastern Europe has reduced
    consumer expenditure drastically. This
    constrained expansion in demand for syrups in
    Eastern Europe.
  • For more coverage click on the link below
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/non-alcoholic-beverages/squashsyrups-consumpti
    on/32035-11.html

9
Related Links https//www.kenresearch.com/food-be
verage-and-tobacco/non-alcoholic-beverages/squashs
yrups-consumption/32098-11.html https//www.kenre
search.com/food-beverage-and-tobacco/non-alcoholic
-beverages/squashsyrups-consumption/32078-11.html
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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