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US Wine Industry, Global Wine Market Size, Global Alcohol Industry Research Report - Ken Research

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Title: US Wine Industry, Global Wine Market Size, Global Alcohol Industry Research Report - Ken Research


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Growth Prospects for Red Wine Industry in
Emerging Economies Ken Research
2
Ken Research has released its report on the
growth estimates of red wine in the global market
Global red wine industry in-depth investigation
and analysis report 2017. The report analyses
growth prospects of red wine and provides
valuable data about its production, revenue,
consumption, import and export in North America,
Europe, China, Japan, Southeast Asia and India,
from 2011 to 2016, and forecast up to 2020.
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With a CAGR of 4.2 for five years, the red wine
industry can look for a colossal growth in
future. Currently, the developed world and China
are major consumers of red wine. The United
States, Europe, Japan, and China collectively
account for 51 of the global red wine market.
But the market scenario will change with the red
wine trend gaining momentum immerging economies.
Regions Covered in the report are North
America China Europe Japan Other
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  • Scope in Developing Economies
  • There is a steady growth in red wine consumption
    in emerging economies such as India and Brazil
    apart from China. Most of the red wine brands are
    likely to include China in their strategic global
    planning to tap into the countrys wine market.
    The average red wine growth in China is 4.4.
    Our analysts believe that red wine consumption in
    China will continue to increase with an average
    growth rate of 4.6 in the next 5 years.
    Therefore, China will remain a go-to market for
    red wine producers for increasing their business.
  • Chinas neighbour country India is another market
    with good prospects for red wine. Previously the
    growth of the wine sector in India was hampered
    by bottlenecks such as lack of storage and
    transport facilities,

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absence of proper wine marketing and promotional
activities. Besides, stringent rules for domestic
marketing of wines, regressive and strict
government policies and different taxation across
various states also hindered wine growth. With
the expected implementation of GST from July 1,
2017, many problems of red wine producers and
marketers will disappear. The Indian wine
industry has grown due to changing lifestyle of
the urban people. The westernisation of the urban
people has made wine drinking a style statement
for them. The Indian wine industry has also
benefitted from the provisions of WTO agreements
applicable to it and due to the Indian
governments tourism initiative Incredible
India.
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  • At present the share of red wine is enormous in
    India compared to other wine varieties. Wine
    consumption and awareness in India is still in a
    nascent stage. Thus, marketing becomes important
    to tap in Indian market. Reduction in the
    prevailing heavy taxes will make wine cheaper for
    consumers thus boosting its growth.
  • Innovation and Marketing
  • The cut throat competition in the wine market
    demands constant innovation and a strategic
    market approach. In the countries where the red
    wine market share has already peaked, companies
    are innovating in terms of taste, colour and
    design of the wine packing. The wine industry is
    today about delivering premium and luxury quality
    products and ensuring that these products must
    standout on the shelf to face the ever-increasing
    competition successfully.

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A red wine brand with its eye-catching labels can
also attract consumers. Also, different packaging
sizes tailored to meet varying needs of customers
helps in popularizing a red wine brand. Today
companies are also investing in wine tasting
events and taking consumer feedback for the taste
and quality of their products to tailor their
products as per consumers tastes. Key Factors
Considered in the Report Global Wine
Industry Global Alcohol Industry Research
Report Global Wine Market Size Europe Wine
Consumption US Wine Industry
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  • Japan Wine Market Research
  • China Wine Industry Research Report
  • India Wine Industry Research Report
  • Brazil Wine Industry Research Report
  • Global Wine Industry Future Outlook
  • For more coverage click on the link below
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/alcoholic-beverages/global-red-wine-investigat
    ion/83010-11.html
  • Related links
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/alcoholic-beverages/consumer-wine-brazil/79680
    -11.html

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https//www.kenresearch.com/food-beverage-and-toba
cco/alcoholic-beverages/consumer-market-insights-w
ine-market-uk/82573-11.html Contact Us Ken
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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