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Latin America Packaged Water Consumption Volume And Growth Forecast To 2021: Ken Research

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Title: Latin America Packaged Water Consumption Volume And Growth Forecast To 2021: Ken Research


1
PACKAGED WATER CONSUMPTION VOLUME AND GROWTH
FORECAST TO 2021-LATIN AMERICA
Ken Research Pvt. Ltd.
2
Landscape of Latin American Packaged Water Market
A rising mistrust of tap water due to increased
incidences of diseases spread by consuming the
tap water.
Failure of most governments to act timely upon
improving the quality of tap water
Entry of leading multinationals such as Coca-Cola
and Danone who used clever advertising to shift
consumer preferences towards packaged water.
Ken Research Pvt. Ltd.
3
The Future of Bottled Water in Latin America
  • Globally, packaged drinking water has gained
    tremendous popularity (as seen from fig.)
  • Bottled water is making a strong foray into Latin
    America. As seen from the figure, in Mexico,
    consumption of bottled water has reached 150 its
    per capita.
  • The industry is expected to make rapid expansion
    as consumers switch from tap water to bottled
    water.
  • In Latin America, unlike its more developed
    counterparts, the trend is to consumer the lowest
    priced bottled water.
  • Future forecasts suggest trends will shift
    towards flavored water and other bottled water
    options.

4
Key Factors Driving High Consumption of Bottled
Drinks in Latin America
Ken Research Pvt. Ltd.
5
Key Macroeconomic Factors Driving High
Consumption of Bottled Water in Latin America
Strong Real Incomes
Increasing Employment
Cautiously increasing Interest Rates
Lack of Inflationary press
Data has confirmed that the GDP growth of Latin
American countries is growing at a rapid pace
Ken Research Pvt. Ltd.
6
SWOT Analysis
  • WEAKNESSES
  • Still on its way to
  • recovery after
  • the Global
  • Financial Crisis

THREATS Possible threat from traditional
soft-drinks manufacturers who have achieved high
economies of scale and can reduce prices to
increase competition for packaged water. Also,
the Government is under fire for not taking
corrective measures for improving the quality of
tap water and is acting fast on the criticism.
  • OPPORTUNITIES
  • Ease of doing business rank is improving

Ken Research Pvt. Ltd.
7
Scope of the Report
  • Detailed overview of the packaged water industry
    in Latin America.
  • Key insights into the operating environment for
    the packaged water market in Latin America.
  • Historic and forecast consumption values for
    packaged water market covering 2010-2014, 2015
    provisional data and forecasts for 2016- 2021.
  • Historic and forecast market value by product
    category across the packaged water industry for
    the period 2010 through to 2021.
  • Considering the macroeconomic scenario and its
    population composition, this segment undeniably
    promises well anchored, structured and
    withstanding growth prospects till 2021.

Ken Research Pvt. Ltd.
8
  • To know ore on the coverage, click on the link
    below
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/non-alcoholic-beverages/packaged-water-consump
    tion/32032-11.html
  • Related Reports
  • https//www.kenresearch.com/food-beverage-and-toba
    cco/non-alcoholic-beverages/packaged-water-consump
    tion/32031-11.html
  • Ankur Gupta, Head Marketing Communications, Ken
    Research
  • Email id query_at_kenresearch.com
  • Phone No 91-124-4230204

Contact Information
Ken Research Pvt. Ltd.
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