The Ice Cream Industry of Australia is scooping up Profits: Ken Research - PowerPoint PPT Presentation

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The Ice Cream Industry of Australia is scooping up Profits: Ken Research


The Australian Ice Cream market is forecast to register similar growth in Off-trade and On-trade sales during 2015-2020. – PowerPoint PPT presentation

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Title: The Ice Cream Industry of Australia is scooping up Profits: Ken Research

The Ice Cream Industry of Australia is scooping
up Profits Ken Research
Ken research announced recent publication titled
'Consumer and Market Insights Ice Cream in
Australia'. The report provides detailed account
about the overall market and volume data with
growth analysis of 2010-2020, categorical
coverage of the volume and growth analysis of
each type of ice cream with inputs on individual
segment share within each category and the change
in their market share forecast for 2015-2020.
  • The report further contains details about the
    distribution data i.e. Percentage of sales within
    each category through distribution channels such
    as Hypermarkets Supermarkets, Convenience
    Stores, Food Drinks Specialists, On-trade and
    others in 2015.
  • The economy is dominated by the service sector
    however economic growth is largely driven by
    mining industry and agricultural sector. The
    nation is gradually aging as about 15 of people
    are above the age of 65 years.
  • The ice cream industry of Australia is scooping
    up profits. The multimillion dollar industry,
    especially the premium industry market is growing
    up rapidly as the people are willing to shell out
    top dollar for just desserts. As the people are
    viewing ice cream as affordable luxury item, the
    small ice cream manufactures are getting a
    sizable slice in the several million dollar
    profit margin. The niche operators that provide
    premium ice cream and gourmet gelato have seen
    great success.

The supermarket and grocery stores contribute to
most of the sales and gelato and ice cream shops
have been hugely benefited from establishing
themselves at the premium end of the market. The
operators that have been properly able to
replicate the ice cream quality from abroad have
seen the biggest success. Such products are
usually homemade and have the required quality
that the customers want, thus consumers are
willing to pay the premium prices, which has
increased the revenue of this sector considerably
. Further, the local products have been immensely
benefited from the trust placed in the quality of
the made in Australia tag. Consumers are
attracted by the presence of varied blends and
flavor, compelling them to shell out extra money.
The Australasian Food Group continued to lead
the ice cream industry of the .Its success is
attributed to the solid hold of its major brands
across most of categories of ice cream. The
brands such as Fandangles range and the
Connoisseur brand attract the masses by being a
premium and indulgent brand of ice cream.
To expand its consumer base, the company has
started to offer ice cream desserts by launching
Premiere Desserts brand towards the end of the
review period. The desserts have two flavors
- Salted Caramel and Chocolate Hazelnut and are
placed under the premium range. The company in
order to indulge the health conscious people has
also launched coconut water-based range under its
Frosty Fruits brand. The ice cream industry is
capital intensive industry. The intensity of the
capital investment varies among different
industry players. The large industry players have
to invest heavily on the automated equipment and
technology mix, measure and freeze in ice cream
products. Equipment's are rather important as
they make the industry process more efficient by
reducing the reliance on labour and marginal
cost. Companies Covered Artisanal Producers,
Weis, Twix, Streets, Sanitarium, Peters, Nestle,
Mars, Magnum, Maggie Bear, Golden North, Glativo,
Cadbury, Bulla, Ben Jerry's, Sara Lee, Weight
Key Topics Covered in the Report Australia Ice
Cream Industry Research Report Ice Cream Market
Research Australia Australia Ice Cream Demand
Ice Cream Market Revenue Australia Australia Ice
Cream Market Future Forecast Ice Cream
Distribution Channels In Australia For more
information click on the link below https//www.k
Related Links https//
ts-ice-cream-bulgaria/78837-11.html https//www.k
september-2015/3321-11.html Contact Us Ken
ResearchAnkur Gupta, Head Marketing
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