3 Top SEO Trends That Will Continue Successfully in 2017

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3 Top SEO Trends That Will Continue Successfully
in 2017

• By Saba SEO - A San Diego Company

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SEO is a continuously evolving field as it
depends on the mindset of clients and at the same
time Googles algorithm updates keep the whole
scenario quite challenging for SEO experts and
marketers. SEO experts cannot become complacent
at any stage as it will directly impact the
rankings in the SERPs which is very harmful for
business of any size in the modern age.
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2017 is just around the corner and it would pay
off to stay ahead of competitors. Although, you
cannot assess the mindset of searchers and Google
is also completely unpredictable, still there are
some existing SEO trends that will continue to be
successful in the coming year.
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Here are the main SEO trends that will keep on
trending in 2017
1. RankBrain
RankBrain, Googles Artificial Intelligence
algorithm will continue to make its mark in 2017.
It is important for SEO experts to influence
long-form content and incorporate key phrases and
words in a ways that makes sense. Use of synonyms
will continue to be extremely important and it
will be of extreme importance to engage
authoritative sources that can help define the
true value of your content in searches relevant
to your niche.
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2. High Authority Backlinks
Google's history of fighting against dubious
backlink schemes dates back to 2005 with the
Jagger update and later in 2009 with Caffeine.
These days, link farms and other "black hat" SEO
strategies are bound to result in penalties
however, organic backlinks from authoritative
sites are still very conducive to positive SERP
ranking.
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The most sought-after SEO firms will be those
that have established close relationships with
journalists, influential bloggers, news
publications, etc. Google will continue to favor
backlinks from well reputed sites in any forte.
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3. Mobilegeddon Algorithm Mobile Friendly Sites
In April 2015, Google shocked the world by
announcing an algorithm update. "Mobilegeddon"
was not as scary as it initially seemed, but it
has taken into account websites that are friendly
towards mobile users in terms of responsive
design, content presentation, XML schema, and
user interfaces.
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SEO professionals expect that Google will
continue to give preferences to websites that
continue making efforts towards improving the
mobile experience of their users. It is important
to remember that the Googles Pigeon update
focused squarely on presenting local business
results to mobile searchers, but only if the
sites were mobile-friendly.
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