IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!

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IF YOU MISSED THESE SEO 2020 TRENDS, ITS NOT TOO
LATE YET!
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SEO in 2020-21

• Focus of digitising India has started taking
  effect.
• Digital Media adoption continues to increase, but
  acquisition costs are increasing organic
  traffic is the need of the day.
• As a Digital Marketing Agency here are SEO 2020
  trends which will help you as you move into 2021.

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Whats new?

• Content is the new buzz word and creative
  challenges have increased .
• A mix of paid media advertising, website search
  optimisation, and social media content has
  started showing better results.
• Organic search results seem to be the way to go
  and voice search is gaining.

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Whats new?

• Google has started providing Q A format results
  for search queries. Mobile first is the mandate
  Page Load speed is a critical parameter to rank a
  website.
• Today, a highly optimized website not only means
  being search engine friendly but requires
  high-quality web development and UI / UX design.
• Technical SEO is here to stay.

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Website and Page Load Speed

• Better be fast or lose a prospect.
• If the site page speed load time is not good,
  bounce rates will shoot up, impacting SEO
  rankings. Creating lean and usable web pages that
  load fast is important for SEO 2020.

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UX or User Experience Design

• The wow design is good to have but that must be
  complemented by user experience (UX) which
  enables your design and turns it into an engaging
  experience.

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On Page SEO

• This was never more important than today.
• Getting your SEO keywords right is critical.
• Get your on-page SEO done professionally by an
  SEO Consulting Company to ensure SEO success.
• Its no longer URL, title, keywords, and
  description, theres much more to getting your
  website on-page SEO done properly.

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Use Structured Data markups wherever possible

• With the adoption of AI in search algorithms
  there is an increased need to be relevant to the
  search users needs.
• Structured data gives google a better
  understanding of your page .There is enough
  information available about structured data
  usage.
• Using appropriate schema pages based on
  information type, products, events, etc.

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Content is no longer about volume

• The strategy of volume, keywords information
  overload is passe.
• The language, tone, depth of information
  matter.
• User Engagement with content must lead to or
  guide a user to the next action.
• Content that solves problems motivates works
  best. Hire a content writing agency and add to
  your websites SEO success.

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Featured Snippets and Position Zero

• Over the years the presentation of search has
  evolved, and today search results are based on
  loads of data crunching and machine learning
  abilities.
• There are answers, knowledge graph, image
  carousels, and more.
• You need to optimize for featured snippets also
  known as position zero.

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Voice is the future

• Talking to your phone which once sounded crazy
  and starship-enterprise-like is for real now.
• To prepare for the voice search you how users
  will convert their thoughts into speech.
• Search sans typing means more possibilities.
• Long-tail keywords just got a huge leap as did
  the ability to look for answers. Structured
  MetaData is very important.

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Use Google-my-Business Smartly

• Google my business account has a large role to
  play in an effective search engine optimisation
  strategy.
• Ensure that your name, address, and phone number
  are accurate.
• Voice is critical for local search and having
  your business account in order will ensure higher
  traffic which will impact overall SEO results.

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Use the Search Console (a.k.a. webmaster)

• The Google Search Console is a free tool provided
  to all website owners by Google for better
  optimisation of sites for search.
• It gives you important information like the
  keywords your site ranks on, 404 pages, penalties
  requiring manual actions etc.
• Analyze this data regularly and implement changes
  efficiently and you will see positive SEO
  results.

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Video is the way to go

• Video consumption is growing like never before.
  The television is now in your hands and the
  amount of content channels is staggeringly high.
• A study suggests that around 82 of all consumer
  online traffic will involve video.
• So claim your vanity URLs first and then get
  cracking on the other youtube SEO optimization
  parameters

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Lastly the element of CTR

• CTR has found its way into the search algorithm
  thanks to rankbrain - a critical part of the
  search engines algorithm to present relevant
  search results.
• If a page ctr for a keyword is high ,then its
  relevant and the corresponding metrics are
  improving, viola! you have an opportunity to rank
  faster.
• So, as I have always said, keep relevancy high,
  bounce rates low, and CTR in check.

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Read up more about SEO 2020 Trends.


THANK YOU