IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET! - PowerPoint PPT Presentation

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IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!

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A highly optimised website means not only using quality content but adopting good web development & engaging UI / UX. To stay on top of SEO 2020 trends, read. – PowerPoint PPT presentation

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Date added: 10 October 2020
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Provided by: PradeepKVS

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Title: IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!


1
IF YOU MISSED THESE SEO 2020 TRENDS, ITS NOT TOO
LATE YET!
2
SEO in 2020-21
  • Focus of digitising India has started taking
    effect.
  • Digital Media adoption continues to increase, but
    acquisition costs are increasing organic
    traffic is the need of the day.
  • As a Digital Marketing Agency here are SEO 2020
    trends which will help you as you move into 2021.

3
Whats new?
  • Content is the new buzz word and creative
    challenges have increased .
  • A mix of paid media advertising, website search
    optimisation, and social media content has
    started showing better results.
  • Organic search results seem to be the way to go
    and voice search is gaining.

4
Whats new?
  • Google has started providing Q A format results
    for search queries. Mobile first is the mandate
    Page Load speed is a critical parameter to rank a
    website.
  • Today, a highly optimized website not only means
    being search engine friendly but requires
    high-quality web development and UI / UX design.
  • Technical SEO is here to stay.

5
Website and Page Load Speed
  • Better be fast or lose a prospect.
  • If the site page speed load time is not good,
    bounce rates will shoot up, impacting SEO
    rankings. Creating lean and usable web pages that
    load fast is important for SEO 2020.

6
UX or User Experience Design
  • The wow design is good to have but that must be
    complemented by user experience (UX) which
    enables your design and turns it into an engaging
    experience.

7
On Page SEO
  • This was never more important than today.
  • Getting your SEO keywords right is critical.
  • Get your on-page SEO done professionally by an
    SEO Consulting Company to ensure SEO success.
  • Its no longer URL, title, keywords, and
    description, theres much more to getting your
    website on-page SEO done properly.

8
Use Structured Data markups wherever possible
  • With the adoption of AI in search algorithms
    there is an increased need to be relevant to the
    search users needs.
  • Structured data gives google a better
    understanding of your page .There is enough
    information available about structured data
    usage.
  • Using appropriate schema pages based on
    information type, products, events, etc.

9
Content is no longer about volume
  • The strategy of volume, keywords information
    overload is passe.
  • The language, tone, depth of information
    matter.
  • User Engagement with content must lead to or
    guide a user to the next action.
  • Content that solves problems motivates works
    best. Hire a content writing agency and add to
    your websites SEO success.

10
Featured Snippets and Position Zero
  • Over the years the presentation of search has
    evolved, and today search results are based on
    loads of data crunching and machine learning
    abilities.
  • There are answers, knowledge graph, image
    carousels, and more.
  • You need to optimize for featured snippets also
    known as position zero.

11
Voice is the future
  • Talking to your phone which once sounded crazy
    and starship-enterprise-like is for real now.
  • To prepare for the voice search you how users
    will convert their thoughts into speech.
  • Search sans typing means more possibilities.
  • Long-tail keywords just got a huge leap as did
    the ability to look for answers. Structured
    MetaData is very important.

12
Use Google-my-Business Smartly
  • Google my business account has a large role to
    play in an effective search engine optimisation
    strategy.
  • Ensure that your name, address, and phone number
    are accurate.
  • Voice is critical for local search and having
    your business account in order will ensure higher
    traffic which will impact overall SEO results.

13
Use the Search Console (a.k.a. webmaster)
  • The Google Search Console is a free tool provided
    to all website owners by Google for better
    optimisation of sites for search.
  • It gives you important information like the
    keywords your site ranks on, 404 pages, penalties
    requiring manual actions etc.
  • Analyze this data regularly and implement changes
    efficiently and you will see positive SEO
    results.

14
Video is the way to go
  • Video consumption is growing like never before.
    The television is now in your hands and the
    amount of content channels is staggeringly high.
  • A study suggests that around 82 of all consumer
    online traffic will involve video.
  • So claim your vanity URLs first and then get
    cracking on the other youtube SEO optimization
    parameters

15
Lastly the element of CTR
  • CTR has found its way into the search algorithm
    thanks to rankbrain - a critical part of the
    search engines algorithm to present relevant
    search results.
  • If a page ctr for a keyword is high ,then its
    relevant and the corresponding metrics are
    improving, viola! you have an opportunity to rank
    faster.
  • So, as I have always said, keep relevancy high,
    bounce rates low, and CTR in check.

16
Read up more about SEO 2020 Trends.


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