Top 10 SEO Trends To Drive More Traffic in 2021 - PowerPoint PPT Presentation

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Top 10 SEO Trends To Drive More Traffic in 2021

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If you want to establish your brand's reputation. Give it a top priority in your SEO services strategy. Focus on current SEO trends for drive more traffic and improve ranking factor that will help you to establish yourself as a trusted brand on Google. – PowerPoint PPT presentation

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Title: Top 10 SEO Trends To Drive More Traffic in 2021


1
PLATINUMSEO.COM.AU
Top 10 SEO Trends To Drive More Traffic in 2021
SEO Trends To Drive More Traffic
2
Google Core Web Vitals
  • The Core Web Vitals will become an
    official ranking factor in May 2021. Now you will
    have to pay close attention them in order to
    appear on the first page. Like, if there are two
    pages with equally relevant content, then user
    experience metrics will help search engine bots
    to decide which one should be ranked higher.
    Google can find if your page is loading fast
    enough to prevent people from bouncing.
  • Optimizing images tends to be the most powerful
    tool for improving core web vitals.
  • Image optimization
  • CSS optimization
  • JavaScript optimization
  • Video optimization
  • Font and icon optimization
  • Server optimization
  • Additional optimization

Platinumseo.com.au
3
Keyword Research
Keyword research provides valuable insight into
the queries that your target audience is actually
searching on Google. Find long-tail and targeted
keywords for your business. You need some
creativity and skills to get those keywords.
Understand the intent. you check the SERP for
that keyword before choosing it. Sometimes a
low-volume keyword with only 10-20 searches per
moth can still generate thousands of dollars in a
month. Thats why you do your keyword research
with patience and find keywords that can easily
rank and generate Goal for you.
Platinumseo.com.au
4
Voice Search
  • According to Google, a staggering 27 of the
    entire global population is using voice search on
    their mobile phones. webmasters should now focus
    on voice search optimization as well. To optimize
    for voice search, you should consider keywords
    and phrases that are used on a regular basis.
  • Google recommends identifying longer phrases
    because voice search works better with longer,
    more natural sounding phrases.
  • Top Strategies for Voice Search Optimization
    Success
  • Build Pages That Answer FAQs
  • Know the type of Customer Device
  • Build Pages That Answer FAQs
  • Focus on Conversational Keywords
  • Provide Context with Schema Markup
  • Think Mobile Think Local

Platinumseo.com.au
5
Link building
  • If you are interested for grow your online
    presence, then you need to invest some time and
    some money into link building.
  • quality link have an enormous impact on your
    rankings and traffic.
  • Link building will continue to be an effective
    way to build brand trust and awareness, drive
    organic leads, and rank in search in 2021.
  • Link building Strategies in 2021
  • Claim Business Listings
  • Use Broken Link Building
  • Use sites that are QA like Quora
  • Focus Seasonal Content
  • List your site in trustworthy directories
  • Give a testimonial
  • Write a good guest post
  • Discover competitors' common backlinks

Platinumseo.com.au
6
Original Content
  • Content that helps a reader understand better is
    called Value Add. Value Add is something that can
    make an article unique and ideally significantly
    more useful.
  • developing original content shows that your brand
    is the true leader in your niche.
  • SEO content improves your visibility on search
    engines which drives traffic to your website and
    encourages people to purchase your
    products/services.
  • Why Original Content Is Important
  • Its great for engagement
  • Earn More Backlinks
  • Get more Share, comments, like
  • More Website Traffic
  • Get more Social Media Shares

Original Content
Duplicate content
Platinumseo.com.au
7
Featured Snippets
  • Featured Snippets appear at the top of SERP in a
    rectangular box. Googles bots are the ones that
    decide which content will be featured in the
    Featured Snippet for given search.
  • Featured snippets aren't just useful for the
    searchers but also beneficial for websites.
    However, you can't be able to select the content
    that is shown in the Featured Snippet for any
    given search. it's the Google algorithm bots that
    do the that.
  • Best Tips to Get Featured in Google Snippets
  • Create Content to Answer Questions
  • Search Using Answer the Public
  • Write Content for Multiple Questions
  • Remember the Word Count
  • Uncover Trending Snippet Opportunities

Platinumseo.com.au
8
Mobile Friendliness
  • Mobile friendliness is going to have a major
    impact on your search engine. Because majority of
    web users access websites via their mobile
    device, it makes perfect sense if you align your
    SEO strategies for mobile-first segment.
  • Tips To Develop a Mobile-First Design
  • Wireframing
  • Follow the thumb rule
  • Prioritize UI and UX
  • CTA Placement
  • Navigation Bar
  • No Heavy Elements

Platinumseo.com.au
9
EAT branded SEO
  • Google look content quality when it comes to
    rankings. But does "quality" alone work? There
    comes the EAT principle expertise,
    authoritativeness, and trustworthiness.
  • Expertise means that they want you to be an
    expert in your field. Authority means that you
    need to make sure Google can understand your
    credentials. Trust means that you do what you say
    you will do and can be trusted to deliver the
    goods.
  • E-A-T SEO Google Checklist
  • Content
  • Trustworthiness
  • Authority
  • Relevancy
  • Expertise
  • Site Security
  • Purpose
  • Forums
  • Backlinks
  • Reviews

Platinumseo.com.au
10
PLATINUMSEO.COM.AU
MAILING ADDRESS
MAILING ADDRESS Suite 6/79-83 High Street,
Kew,VIC 3101, Australia PHONE NUMBER 1300 621
683 E-MAIL ADDRESS info_at_platinumseo.com.au hello_at_
reallygreatsite.com
PRESENTED TO THE SEO DEPARTMENT
Platinum SEO
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