Building Your Online Reputation All Over Again After It Has Crashed Altogether

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Building Your Online Reputation All Over Again
After It Has Crashed Altogether

• We believe you should be in control of your
  online reputation

Email info_at_reputationcircle.com.au Website
www.reputationcircle.com.au
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Reputation management is a prerequisite for any
business or online marketer. But the unfortunate
truth is, most marketers only focus on their
business reputation when they fall victim to the
fury and frustration of disgruntled customers or
are pounded with destructive feedback and reviews.
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Ideally, online reputation management must be
planned as a proactive approach. You just cannot
wait for your business to be struck by disaster
and then lose your calm over the plight worrying
how you are going to deal with it. As the saying
goes an ounce of prevention is worth a pound of
cure. Managing your online image, identity and
everything in between should be a priority. There
has to be a well-thought-out plan and prevention
strategies that could be implemented before
reputation issues crop up in the first
place. Keeping that in mind, we have prepared a
step-by-step guide to help you deal mindfully
with harsh criticism from unhappy customers and
keep your online reputation clean and intact.
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www.reputationcircle.com.au
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Introductory Analysis
Ok, you find some negative reviews on the first
page of Google when searching for your brand.
What the next thing you do? More often than not,
you immediately implement the best SEO and ORM
practices you know to get those negatives
down. Unfortunately, this is why most businesses
fail when it comes to managing poor or damaged
online reputation. They take online criticism
emotionally and personally and end up taking
abrupt yet callous actions out of frustration.
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Shouldnt analysing the situation carefully be
the first thing to do in the same scenario? Why
your reputation tanked? Is it your products or
customer service that failed your business?
Admitting your fault may not be easy even but
its definitely the first step to take to set
yourself in the right direction. So, before you
take the plunge, take some time to ponder the
predicament. To get started with your
introspective analysis, find answers to the
following questions.
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• What good or bad are people saying about your
  brand or business? Where is it coming from?
• What internal problems need to be fixed?
• How did we respond to customer queries and
  reviews? Have we been able to address issues
  publicly? Was it well received?
• Are there any common and recurring complaints?
• What steps can we take to amend our reputation
  and customers perspective?
• What are the things that your customers like
  about your business or service? How can you use
  those plus points to repair damaged reputation?
• What are the things that are swaying your
  customers away?
• Finding answers to these questions is winning
  half the battle. Insights from this analysis will
  help you determine the core cause of customer
  dissatisfaction, which possibly laid the
  foundation for your poor online reputation.

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Collecting facts and data
Managing damaged reputation is not an overnight
process. Burying negative reviews down the search
engine, developing and promoting positive
content, interacting with annoyed customers
personally and theres a lot more youll need to
do in order to sort out the reputation mess. To
begin with, spot all the mentions, reviews and
online posts concerning your brand. There are
several advanced tools you can use to find out
what people are saying about your company,
products and services. What more, many of these
tools offer features that allow you to extract
and organise customer information in quite
manageable ways.
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Classification and analysis of data

• Now that you have significant information and
  specifics about your customers, you can sort the
  facts into three categories
• Generic Data
• Positive Facts
• Negative Facts

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Generic Data This category will include
reviews and comments that are neither bad nor
good. There are situations where buyers have
neutral opinions about their purchase, not too
happy not too displeased, just satisfied. While
neutral feedback does no harm to your reputation,
you can use this information to figure out what
improvements can be made to turn customers
neutral opinion into constructive experience and
outlook. Positive Facts Not only are positive
reviews beneficial and easy to find, they call
for minimal effort. There isnt much you will
need to do about those mentions except analysing
them to identify your strengths. These fortes can
further be leveraged to influence your prospects
and make new customers.
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Negative Facts Heres where the most work can be
done. Negative mentions and feedback are the most
fatal and significant information when it comes
to repairing the damage caused to your
reputation. When sorting adverse mentions and
reviews, focus your effort on websites with
highest visibility. There are a number of tools
on the web to assess the strength of a website by
checking its domain authority.
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Build and execute a reputation management plan

• If youre dealing with negative reputation, you
  can expect unfavourable reviews and mentions on
  any number of pages. Your goal should be to
  establish a strategy to push negatives on the
  first page of search engine results down and make
  positive constructive content appear instead.
• The most feasible way to get negative mentions
  removed is to reach out to website owners and ask
  if they could remove the content.
• If that doesnt work, you go the legal way. Most
  websites would not want to get into legal trouble
  and may take the negative content off their site
  immediately.

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• Alternatively, you can leverage content marketing
  to replace unpleasing reviews and feedback with
  SEO-friendly blogs, articles and social posts.
  Remember, for this technique to work it is
  imperative that your content is high in quality
  and relevant to what people are looking for.
• While youre trying all these methods to wipe
  negative reviews away from the web, reaching out
  to disgruntled customers through mail, over phone
  or via other medial platforms can help a lot in
  comforting customers and rebuilding trust.

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www.reputationcircle.com.au
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Conclusion
Poor reputation can take a toll on your business
and cost you customers and sales. It is advisable
to be informed of whats happening around your
brand from the very beginning so that you can
spot issues straightaway and take action to avoid
problems from getting bigger and more detrimental.
Email info_at_reputationcircle.com.au Website
www.reputationcircle.com.au
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Contact US
Address Suite 610/12 Century Circuit Baulkham
Hills , NSW 2153 Toll Free 1300 760 363 Email
info_at_reputationcircle.com.au Website
www.reputationcircle.com.au
Email info_at_reputationcircle.com.au Website
www.reputationcircle.com.au