The Starter’s Guide: How to Get Started with Online Reputation Management

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How to Get Started with Online Reputation
Management

• The Starters Guide

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Online Brand Reputation

• If you own a brand, as a business owner you have
  to be mindful about its reputation.
• Today, social media has intensified the need for
  businesses to create a positive online brand
  reputation around their target audience.
  Nowadays, consumers are highly dependent on
  online reviews. In fact, one strong negative
  review can pull your business down. That is why
  it is inevitable for businesses to maintain their
  online image.
• Businesses that overlook their online reputation
  are at a severe disadvantage than those with
  effective online reputation management (ORM).

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• In a recent survey, 92 of consumers admitted
  they trust peer recommendations over brand
  advertisements. That said, it becomes important
  to build a positive reputation amongst consumers
  to establish a sense of integrity around your
  brand.
• Social media channels are a great place to start
  with online reputation building and management.
  The reason being, most people actively use social
  media and they tend to believe what is being said
  about businesses online.
• Keeping the importance of social media in mind,
  follow these five steps to get started with your
  online brand reputation management.

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ANALYSE YOUR CURRENT REPUTATION

• The first step lay the foundation for the other
  steps in order. Without this, you really cant do
  the rest. This step is based on the principle
  that you hear what people say about you, and then
  you respond. Start evaluating your current
  business situation by focusing on these areas
• What search engines show to people when they
  search for you.
• Peoples opinions about your business in various
  social media platforms and blogs.

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• In order to build your online presence, you must
  start by assessing these factors to understand
  how others view your business, whats their
  perspective about your brand.
• If you efficiently work on these areas, half of
  your work is already done. Apart from analysing a
  web search result, work on your campaign
  strategy, hashtags, blogs and understand whether
  the strategy is relevant to your brand or not.

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DETECT THE CHANGES REQUIRED

• Its good to know what people talk about you
  online. Accordingly, strive to create a positive
  reputation of your brand before you come across a
  negative issue. Identify the changes required in
  your service or product to promote positivity and
  reduce negativity around the brand.

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• Remove those tags that are not relevant to be
  linked with your business. Doing so can increase
  your survival chances as it eliminates 50 of
  your brands negative presence.
• In addition, it is always good to study the
  reason for higher ranking of other brands to know
  where you are lacking and make changes
  accordingly.

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DETERMINE WHAT WORKS BEST FOR YOU

• Once you are done with monitoring and
  researching, its time to determine the platforms
  that work best for building your online brand
  reputation. This is the next step in building a
  strong online reputation for your business.

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• Establish a strong presence on the social
  platform where you think the most of your
  audience is present and where you could improve
  your reputation drastically.
• You can also start building your profile pages on
  varied networks and can experiment in different
  ways until you find the perfect strategy that
  help to manage your reputation in the most
  effective manner.

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DEVELOP A REPUTATION STRATEGY

• While creating your online reputation strategy,
  focus on these fundamental areas.
• Quality Content
• Selection of correct platform
• The opportunities for extended reach
• Audience involvement in improving your online
  presence

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• Fresh and creative content possess the ability to
  rank your website higher in SERP. People always
  search quality content in web. If you succeed in
  providing it to your customers, they will
  eventually form a positive perception about your
  brand.
• Moreover, if you know you are providing quality
  services to your customers and they are happy
  with that, dont forget to ask them to post
  positive reviews.

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• Claiming local listings, creating animated videos
  of your happy clients and placing client
  testimonials on your website are a few smart ways
  to create reinforce your brand reputation amongst
  your audiences.

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START BUILDING

• The last step is to turn your strategy into
  action. Start posting the content and promote it
  on social engines.
• Moreover, keep a track of your progress and
  monitor search results online.

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• In order to create and manage your online
  presence, you have to follow a constant process
  that assists you throughout your growth journey
  i.e. from posting fresh content to updating
  information on the listing sites and to
  encouraging new reviews by happy customers.
• Besides, you can always blend ORM with customer
  service which leads to better ways to interact
  with customers.

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Reinforcing your Relationship with Customers

• Remember your customer requirements while working
  on your reputation management strategy. Moreover,
  following the steps stated above will help lower
  a potential customers perceived risk of doing
  business with your company.
• This in turn will streamline your business
  reputation management by reinforcing your
  relationship with customers.

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