How to Manage the Online Reputation of Your Small and Local Business - PowerPoint PPT Presentation

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How to Manage the Online Reputation of Your Small and Local Business

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Use these tips to start monitoring and managing your reputation while your business is small and grow your online presence over time. Assistance from the best reputation management company in Australia can go a long way to maintain and repair your online presence, while giving you an edge over competition. For any query! Call@1300 760 363 or Visit- – PowerPoint PPT presentation

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Title: How to Manage the Online Reputation of Your Small and Local Business


1
How to Manage the Online Reputation of Your Small
and Local Business
2
Starting a small business
  • If you think only big brands need to worry about
    their online reputation, you are highly mistaken.
  • Starting a small business with no planning of
    building an online reputation can lead your
    business to a dead end.
  • Whether you run a dental clinic, beauty salon or
    a small restaurant, you should diligently monitor
    your online reviews and comments on social media
    or other related platforms where content can
    affect the visibility of your online business.

3
  • Many small businesses do not bother to create a
    well-planned strategy for maintaining their
    online reputation, thinking of not being able to
    compete with large scale brands. However, with
    effective reputation management in Australia,
    even local businesses with limited and smaller
    selections can dominate bigger brands in the
    industry.
  • Besides, it is important to manage online reviews
    and ratings for every business to determine what
    people think about their brand and areas they
    need to work on to drive maximum customer
    satisfaction.
  • Follow these professional online reputation
    management tips for your small and local business.

4
PROVIDE A GREAT PRODUCT WITH SATISFACTORY
CUSTOMER SERVICE
  • Most customer reviews focus on product quality
    and customer service. Both the aspects are
    paramount to creating a great customer
    experience.
  • Besides providing product/service that stand for
    superior quality, make sure you dont make any
    false promises about your offerings. Also, make
    it easier for your customers to reach you with
    their doubts and queries regarding your business
    or a product/service.

5
USE A MOBILE OPTIMISED SITE
  • The internet has continued to evolve over the
    years and so have internet users. More and more
    people are using mobile devices to shop, find
    local businesses and browse websites, which
    emphasises the need for mobile optimisation.
  • Having a website that modifies its layout and
    appearance to look good on any device or screen
    can be an added advantage for business owners.

6
  • Besides, Google prefers mobile optimised content
    for indexing. That means mobile optimised
    websites have better chances of ranking high in
    search results.
  • Also remember that websites are created to
    provide seamless user experiences, hence should
    be customer-centric. That said, make sure your
    responsive website is easy to navigate and read
    and doesnt take more than 3 seconds to load.

7
GATHER FEEDBACK AND PROMOTE THE BEST REVIEWS
  • Get in touch with your customers and proactively
    ask them to share their experience with you
    before they post an online review. Doing so will
    let you know about your customers expectations.
    Also, if everything goes fine and they are happy
    with your services, politely ask them to provide
    a review on the business profiles that matter you
    the most.
  • Considering that todays customers largely count
    on online reviews for making purchases, this is
    one of the simplest yet effective way to improve
    your online reputation.

8
CLAIM AND OPTIMISE YOUR BUSINESS LISTING
  • Another important tip for building a positive
    online reputation is to claim your local business
    listings which will give your business more
    visibility in search engines.
  • It works wonders for businesses that dont have a
    strong online presence. Search engine pulls your
    information from these business listings to
    verify your business legitimacy and to provide
    accurate business information like contact
    number, address to users.

9
HANDLE NEGATIVE REVIEWS IN AN EFFECTIVE WAY
  • No business is untouched by negative reviews no
    matter how good your products/services are.
    Whether you expected it or not, false or negative
    reviews from unhappy customers or haters may show
    up on social media sites and reviewing sites,
    wreaking havoc on your reputation.
  • Addressing negative reviews with an immediate
    action is a necessity.
  • Besides, if you feel like the review implies some
    actual concerns that need to be resolved, revert
    the same on the public platform as well as
    personally through e-mail them with a suitable
    solution.
  • Fast and thoughtful customer-centred responses
    show your professionalism and improve your
    business reputation among customers.

10
The Takeaway
  • Use these tips to start monitoring and managing
    your reputation while your business is small and
    grow your online presence over time.
  • Assistance from the best reputation management
    company in Australia can go a long way to
    maintain and repair your online presence, while
    giving you an edge over competition.

11
Reach Us
Reputation Circle
PO Box 6262, O'CONNOR ACT 2602
help_at_reputationcircle.com.au
1300 760 363
http//www.reputationcircle.com.au
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