IKON Associates

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IKON Associates

• An ideas agency, advising enterprising
  businesses on marketing, branding and
  communications

IKON the communications agency
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IKON Bespoke Agency

• Ex-big consultancy directors, with considerable
  expertise and experience but at comparatively
  lower rates, giving you more for your money
• Who you see is who you get. You get senior
  advice - not inexperienced juniors
• Flexible working basis retainer fee, man-hours,
  project, deliverables, fixed fee, interim cover,
  insourced department, deferred payment, equity in
  lieu of fee
• Mature and practical - work seamlessly with
  in-house department or other agencies

IKON the communications agency
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The IKON Concept
Experts in

• Developing and promoting corporate brands
• Devising marketing, PR and communications
  strategies
• Developing marketing-led business plans
• Providing high level advice to senior managers
  and entrepreneurs
• Imaginative hands-on implementation by senior
  people

IKON the communications agency
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The IKON Triangle
Marketing planning Corporate branding Research Fro
ntier issues Marketing audit
Public Relations Publications Copywriting Creative
concepts Web marketing Training
Strategy
Own Services
Associates
Design Web site programming Advertising Direct
marketing
IKON the communications agency
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Marketing Crux

• Its not about why customers should buy your
  product, but the reasons they have for not buying
  it

IKON the communications agency
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IKON Marketing Philosophy

• Planning, thinking and a strategic approach to
  marketing are more effective and will save time
  and money
• Develop the corporate brand to underpin
  communications
• Adapt consumer techniques to business marketing
• Customers make emotional rather than rational
  decisions
• The primacy of ideas - still king in marketing
• Dare to be different make your message stand
  out

IKON the communications agency
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Strategic Marketing

• Corporate marketing advice that supports
  marketing and communications with customers
• Its all about plannin
• g
• Clear thinking, bright thinking, original
  thinking
• Identify and promote the key USPs of a business
• Engage the business marketing touch points
• Media neutral which are the most appropriate
  marketing channels for your business?

IKON the communications agency
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IKON Services

• Strategic Marketing ideas, planning, research,
  marketing audit, frontier issues, co-ordination,
  advice
• Branding establish a core brand positioning of
  a business
• PR hands-on PR and media relations
  implementation
• Publications editorial management, creative
  concepts, design, copywriting for outstanding
  marketing publications
• Web Strategy Bright web site content and
  marketing
• Training seminars, workshops, courses and 1-1
  training in PR, marketing planning and copywriting

IKON the communications agency
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IKON Marketing Audit
Independent due diligence - evaluates whether a
companys marketing strategy stacks up and if it
has the resources to reach desired targets
STRATEGY
BRAND
ANALYSIS
COMPETITION
ACTIVITIES
RECOMMENDATIONS
PERCEPTIONS
RESOURCES
IKON the communications agency
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Cost-effective Marketing

• The cost of buying and retaining customers is an
  essential investment. No marketing, no sales, no
  company
• IKON helps identify the best value added
  marketing options for your business
• We specialise in the cost-effective marketing
  disciplines planning, media relations, PR,
  marketing comms
• Emphasise the comparative benefits, value and
  efficiencies that your products or services offer
• Our advice often is NOT to pursue a marketing
  initiative

IKON the communications agency
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The Art of Persuasion
IKON the communications agency
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IKON Key People
Adrian Shaw recently MD of Burson Marstellers
Corporate and Financial division with over 16
years senior advisory experience. Skills in
corporate communications, corporate branding,
financial PR and strategic business development
in the UK and internationally. Extensive media,
City and business contacts. Contact
01483-535102 / 07979-900733 / adrian_at_ikonassociate
s.com
Paul Donkersley formerly a board director of
Valin Pollen/Gavin Anderson, with over 14 years
experience in PR consultancy, in-house, freelance
and running his own publications agency. Skills
in marketing strategy, PR, creative direction,
web strategy sports communications and editorial
management. Award winning editor and creative
copywriter. Contact 01483-535101 / 07967-646046
/ paul_at_ikonassociates.com
IKON the communications agency
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IKON Clients

• UniSdirect
• Exensor
• Ideal Shopping Direct
• Lambert Smith Hampton
• Magno-Pulse
• Speedbuild
• Cantaloupe Group
• T1PS.com

• Proteome Sciences
• Pressac
• Dream Direct
• Alliance for Natural Health
• TA Fisher
• Kryotrans
• Teemco
• FedEx

IKON the communications agency
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Why Hire IKON ?

• Smart, strategic thinkers
• Sound judgment and common sense
• Plain speaking advice we tell it as it is
• Lots of original ideas
• Hands on - roll-up our sleeves and get on with it
• Enthusiastic (or nosey) about other peoples
  business
• We understand business and risk we run our own
• Business should also be fun

IKON the communications agency