eContent - PowerPoint PPT Presentation

About This Presentation
Title:

eContent

Description:

Public sector information: important basis for the American digital industries ... Pan - European Data Collections. Strong link with the political actions ... – PowerPoint PPT presentation

Number of Views:160
Avg rating:3.0/5.0
Slides: 54
Provided by: inst271
Category:
Tags: econtent

less

Transcript and Presenter's Notes

Title: eContent


1
eContent
European Digital Content on the Global Networks
Krister Olson European CommissionDirectorate
General Information Society Content, Multimedia
Tools Markets

2
The political context, eEurope
  • eEurope initiative (December 99)
  • Helsinki summit 10-11 December
  • Lisbon special summit 23-24 March 2000
  • eEurope action plan
  • Feira summit 19-20 June 2000
  • Progress report to Stockholm European Council
    (23-24 March 2001)

Setting ambitious targets
3
Context and Background
  • political background

economic importance of content
  • eEurope Action Plan
  • A cheaper, faster, secure Internet
  • Investing in people and skills
  • Stimulate the use of the Internet

Sheer size 4 million employees 412 b - 5 of
the EU GNP Growth rate Up to 20 per year Job
creation engine up to 1 million new jobs by 2005
Content industries create added value by
exploiting and networking European cultural
diversity.
  • content plays a key role

4
Rationale
  • Political imperative Improve Europes presence
    on the internet more, better and more diverse
    content
  • Economic imperative Enhance competitiveness and
    export
  • Facilitate design and production of global
    (localisable) products reduce cost shorten
    time-to-market
  • Enable provision of services tailored to
    national and linguistic communities
  • Enable implementation of think global, act
    local strategies

5
Rationale
Rich content base
Long publishing tradition
  • Europe has

Technical strengths
World ranking players
Lagging in e-publishing and content-bound commerc
e
...but it is
6
CONCLUSIONS
  • Digital content is a key enabler of the
    Information Society
  • Cultural diversity in Europe merits special
    attention
  • Mobile telephony opens new challenges for content
    providers and technology companies

7
eContent Programme
  • Adopted by the Council on 22/12/2000
  • Published in the O.J. on 18/1/2001
  • 100 M over 4 years
  • 3 Action lines

8
The eContent Programme
  • Objectives
  • Improve Europes content presence on the global
    networks
  • Increase information supply
  • Use of public sector information
  • Support start-ups and innovative SME 
  • Enhance competitiveness and export
  • Enable the implementation of think global, act
    local strategies
  • Enable provision of services tailored to national
    and linguistic communities
  • Reduce cost and shorten time-to-market
  • Time frame Jan 2001 - Jan 2005
  • Budget 100 MEURO

9
A market oriented programme
  • Stimulating the development and use of
  • European digital content on the global networks
  • and promoting the linguistic diversity
  • in the Information Society

10
A market oriented programme
  • develop solutions based on available technology
  • focus on market implementation of the content
    potential
  • experiment with new business models and
    partnerships
  • focus on a structural outcome, e.g. increasing
    awareness of and access to available capital
    markets for entrepreneurs.
  • focus on partnerships and mechanisms for adding
    value and innovative and cost effective
    customization strategies, wider market
    penetration and exploitation prospects,
  • dissemination activities

11
Working definitions
12
Intended scope
  • Target groups
  • private- and public-sector content providers
  • content aggregators and distributors
  • network operators and IT vendors
  • suppliers of internet translation/localisation
    services
  • providers of e-commerce and globalisation
    solutions
  • business angels and incubators, associations
  • Online content, interactive services
  • web, mobile and broadband (video) content
  • global design, localisation, personalisation
  • business and revenue models, quality vs. cost

13
Main thrust
  • Stimulate business innovation, search for new
    business models, sharing of good practice
  • Build transnational and cross-sectoral
    partnerships
  • Foster technology take-up insofar as it helps
    enhance business capabilities
  • Improve awareness and lower barriers to the
    entry of new players

14
eContent Programme
1. Preparatory Actions 29 feasibility projects
totalling 9 MEuro dueto start Jan 2001
2. Upcoming Calls 2001 call for cost-shared
projects call for accompanying and prospective
actions
15
Preparatory actions objectives
  • Prepare the grounds for the eContent programme
  • Mobilise or expand target groups
  • Use results for the definition of further actions
  • Establish best practices sharing of experience
  • Emphasis on dissemination activities

16
The workprogramme 2001 - 2002
  • Two year workprogramme defining the priorities
    for the action lines
  • Typology of supported projects and actions
  • Definition phase
  • Demonstration projects
  • Accompanying measures
  • Grants
  • Service Contracts
  • Schedule logic of calls until the end of 2002

Linking policy experimentation
17
The first call
  • Priorities
  • Establish a solid project portofolio
  • Kick start the two major action lines
  • Find adequate support accompanying measures
    for
  • The projects
  • The dissemination of the results
  • Test and understand market directions

23 MEURO available
18
Flexible implementation
  • Demonstration projects
  • Fixed deadline calls
  • eg 4-5 partners, 20-30 months, up to 1-2 mEuro
  • Definition-phase projects
  • Open scheme (continuous submission)
  • eg 3 partners, 9-12 months, up to 0.25 mEuro
  • Accompanying measures and Grants
  • Open scheme
  • Procurement actions (eg studies)
  • via calls for tenders

19
eContent WorkProgramme
20
3 intertwined action lines
  • AL 1 Improving access to and expanding the use
    of public sector information (40 - 45)
  • AL 2 Enhancing content production in a
    multilingual and multicultural environment (40 -
    45)
  • AL 3 Increasing dynamism of the digital content
    market (10 - 15)

21
Action lines
  • AL1 sublines
  • Promote private-public partnerships
  • Establish European PSI data collections
  • AL2 sublines
  • Foster new partnerships and strategies
  • Strengthen infrastructure (skills, tools and
    data)
  • AL3 sublines
  • Bridge the gap between content industries and
    capital markets
  • Stimulate online, cross-border trading of
    multimedia rights

22
Action Line 1A broad Overview

23
AL 1 - Context The market barriers
  • Public Sector Information is hardly exploited in
    the EU
  • No common legal framework for re-using the
    information
  • No experience of public-private collaboration
  • No common principles for storing the information
  • No common meta-data
  • Strong competitive disadvantages vis-à-vis the US
  • Public sector information important basis for
    the American digital industries
  • A clear and comprehensive policy on access and
    exploitation

24
Important for citizens and business
  • Important for citizens
  • Bringing citizens closer to administrations
  • Important in the democratic process
  • Important for business
  • Essential to make business strategies
  • Crucial for taking advantage of the internal
    market rights
  • And in particular for the content industries
  • Source for new information products (aggregation)

PIRA study (sept. 2000) confirms the importance
25
Action Line 1 Public Sector Information
  • Increase the supply of EU content on the net
  • Encourage partnerships between the public and
    private sector
  • Support early experimentation
  • Experimental projects
  • Pan - European Data Collections
  • Strong link with the political actions
  • eGovernment

Expanding the information supply
26
AL1 main scope Expanding the information supply
  • Encourage partnerships between the public and
    private sector
  • Support early experimentation
  • Experimental projects - expand INFO2000 early
    trial and preparatory actions
  • Pan - European Data Collections
  • Strong link with the political actions

Attention for new Member States and mobile
applications
27
Action line 1, overview
Concrete examples of public/private partnerships
and digital data collections
The infrastructure Meta-data and data-sniffer
tools
The basis Policy actions
The basis Policy actions
28
AL1.1 - Experimental projects
  • Key Public private partnerships, segments
    amongst others
  • legal/administrative data,
  • financial/economic data,
  • culture, archives, entertainment information
    material,
  • geographic data (including land and property,
    traffic information, environmental data, meteo,
    and oceanographic data),
  • services at the local level (education, health
    etc.),
  • scientific and technical information
  • Players
  • content creators, packagers, aggregators
  • public sector organisations holding the
    information
  • Implementation means first call
  • definition-phase projects
  • accompanying measures

29
Action line 1.2 Pan - European Data Collections
  • Segments and type of activities
  • Segments as in 1.1 (open approach)
  • Establishing common agreed meta-data in key
    public sector information areas.
  • Setting up data sniffer tools
  • Providing pilot examples of European digital data
    collections
  • Players
  • content creators, packagers, aggregators
  • public sector organisations holding the
    information
  • Implementation means first call
  • Demonstration projects
  • Definition-phase projects
  • Accompanying measures

30
Action Line 2A broad Overview

31
AL2 context
  • a market of 370 million
  • customers
  • - different languages
  • - different consumers habits.
  • How to bring access ?

web users stay twice as long and are three
times as likely to buy from sites presented in
their native language ( Gartner sept. 2000 )
  • A multilingual and multicultural strategy can
    make the difference !

32
AL2 Main Scope
  • Fostering new partnerships between the content
    and language industries
  • Design, production, distribution of high quality
    content
  • in a multilingual and multicultural environment
  • Stimulate business innovation and disseminate
    best practice

A process and best-practice orientated programme
33
AL2 - Building innovative partnerships
  • Segments
  • commercial web (portals, vertical/consumer)
  • corporate web (marketing/retailing/customer
    care)
  • mobile services (WAP through GPRS etc)

AL2 - Market enabling actions
  • Segments
  • industry best practice (case studies,
    publications, events )
  • actions aiming at new entrants
  • guidelines for linguistic and cultural
    customisation
  • industry-owned web portal (resources, surveys,
    data tools)
  • awards for multilingual / multicultural
    information
  • and transaction services
  • broad market survey

34
AL2 - Building innovative partnerships
  • Segments
  • commercial web (portals, vertical/consumer)
  • corporate web (marketing/retailing/customer
    care)
  • mobile services (WAP through GPRS to UMTS)
  • streaming media, broadband video
  • Players
  • content creators, packagers and distributors
  • providers of language services and solutions
  • suppliers of internet and globalisation services
  • Implementation means
  • demonstration projects
  • definition-phase projects

35
AL2 - Tailoring the Language Infrastructure to
the market needs
  • customisation tools
  • Segments
  • IT Tools
  • Softwares tools (workflow, versioning ...)
  • cross-lingual content search/gathering/gisting
  • Players
  • suppliers of language and localisation services
  • (including subtitling and dubbing)
  • IT developers and integrators providing
    multilingual
  • technology
  • Providers of IT solutions and tools for workflow
    automation and quality control management
  • Implementation means
  • Demonstration projects

36
AL2 - Tailoring the Language Infrastructure to
the market needs
  • the skills gap trained professionals
  • Segments
  • Training actions, stages, self-training packages
    in
  • Multimedia , management, engineering
  • Players
  • Internet translation and localisation companies
  • training centres
  • business schools
  • Implementation means
  • demonstration projects
  • accompanying measures

37
Language coverage
  • Official EU and EFTA-EEA languages
  • Languages of accession (CEE) countries
  • funding of non-EU partners conditional on
    national
  • participation in the programme
  • Non-EU languages where justified by Community
  • interest and export potential
  • funding limited to EU partners
  • Other European languages on a
    project-by-project basis
  • nationally recognised languages
  • upcoming dedicated programme (ARCHIPEL) for
    regional and minority languages

38
Action Line 3A broad Overview

39
The problem
  • Gap between venture capitalists and content firms
  • High-tech investments in the EU less than in the
    US
  • Non-mature risk culture - but capital abundant
  • EU wide IPR trading still a major issue
  • Market transparency lacking
  • Competitive disadvantages vis-à-vis the US

40
AL3 -Increasing dynamism of the digital content
market
Action enabling the market to function
  • Bridging the gap between digital content
    industries and capital markets
  • Rights trading between digital content market
    players
  • Developing and sharing a common vision
  • Support actions
  • Dissemination, web, conferences, showcasing,
    strategic studies
  • Overall 10 - 15 of the budget

41
AL3 - Increasing dynamism of the digital content
market
Bridging the gap between digital content
industries and capital markets
  • Two types of actions
  • 3.1.1. Awareness of available business tools
  • Support experiments with preparation of
    business plans (2nd call)
  • 3.1.2 Networks, partnerships and services
  • Network players to increase fund brokerage of
    digital content (3rd call)
  • Accompanying measures 3.1.3
  • Conferences, workshops, showcasing (Continuous
    submission)
  • Dissemination and results

42
AL3 -Increasing dynamism of the digital content
market
Bridging the gap between digital content
industries and capital markets
3.1.3 Accompanying measures
  • Dissemination
  • Increase awareness
  • Promote exchanges
  • encourage exchange of information and best
    practice
  • support dissemination of expertise
  • new ways to bring together ideas and funds
  • examine and address market obstacles
  • build on / complement existing initiatives

43
AL3 - Increasing dynamism of the digital content
market
AL 3.1.3 Accompanying measures
  • Players e-content related
  • Information companies and Internet companies
    particularly SMEs, entrepreneurs, starts-ups,
  • professional and industrial associations,
    networks, market analysts and management
    consultants,
  • partnerships forums, associations for business
    angels, venture capital etc incubator-type
    organisations,
  • regional development centres, universities,
    business schools and research institutes,
  • magazines, newspapers etc.

44
AL3 - Increasing dynamism of the digital content
market
3.3 Developing and sharing a common vision
  • Two main lines
  • 3.3.1 Digital Content Observatory
  • Preparatory study in 2001
  • 3.3.2 Strategic studies
  • Every two years
  • Mobile Multimedia in 2001

45
AL3 - Increasing dynamism of the digital content
market
AL 3.4 Dissemination of Results AL 3.4.1
Accompanying measures
  • Players e-content related
  • Information and Internet companies,
    entrepreneurs, starts-ups, business angels,
    venture capitalists and incubators,
  • public authorities, private associations,
    networks, market analysts and management
    consultants,
  • regional development centres, universities,
    schools research institutes etc.

46
From project ideas tosuccessful proposals

47
eContent Road Map
48
Calls Timetable 2001 - 2002
  • First Call
  • March 15 Publication
  • June 15 Call closure
  • September 20 Evaluation
  • November Negotiation
  • January, 2002 Contract
  • Second call
  • October 15 Publication
  • January 15 Call closure
  • February 3 Evaluation
  • April Negotiation
  • June Contract

49
Who can participate ?
  • Countries
  • 15 EU Member States
  • EFTA Iceland, Liechtenstein, Norway
  • Third countries in accordance with
    corresponding agreements
  • Organisations
  • Public
  • Private
  • Non-profit...

50
Consortia
  • Convergent interests
  • Complementary skills
  • Active and balanced involvement
  • as well as ...
  • ability and commitment to exploit results
  • market responsiveness
  • user base and orientedness
  • ? viability beyond EU-funded activities

51
Key features of a EU project
  • Multi-nation, multi-party consortium
  • 3 - 8 partners (contractors) from 2-6 countries
  • lead partner liaises with and reports to EC
  • third parties allowed as sub-contractors
  • Cost sharing (EC contribution 50-100 ) and risk
    sharing (projects can fail)
  • Results belong to the consortium members
  • IPR agreed between partners
  • Dissemination of non-proprietary information

52
Right sizing
  • Consortium
  • Average 3-8 partners from 3-6 countries
    (depending on the action line and type of
    project)
  • EU funding
  • 0.25 - 2 Meuros, depending on project type and
    intended scope impact
  • Duration
  • Average 12-30 months

53
Reminders
  • Make sure your Programme information is up to
    date
  • Programme Decision
  • 2001-2002 Work programme
  • OJ Call notice
  • Guide for proposers and associated Forms
  • Action Line specific background Notes
  • Model contract and general Conditions
  • When in doubt, contact the Programme office or
    consult the Programme website
  • Use the pre-proposal submission facility to check
    relevance and eligibility

54
Further information
eContent
http//www.cordis.lu/econtent
Help desk
eContent_at_cec.eu.int
Pre-proposals
infso-calls.econtent_at_cec.eu.int
Write a Comment
User Comments (0)
About PowerShow.com