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eContent

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Improve Europe's presence on the internet. more, better and more diverse content ... Improve Europe's content presence on the global networks. Increase ... – PowerPoint PPT presentation

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Title: eContent


1
eContent
European Digital Content on the Global Networks

2
Context and Background
  • political background

economic importance of content
  • eEurope Action Plan
  • A cheaper, faster, secure Internet
  • Investing in people and skills
  • Stimulate the use of the Internet

Sheer size 4 million employees 412 b - 5 of
the EU GNP Growth rate Up to 20 per year Job
creation engine up to 1 million new jobs by 2005
3
Rationale
  • Political imperative Improve Europes presence
    on the internet more, better and more diverse
    content
  • Economic imperative Enhance competitiveness and
    export
  • Facilitate design and production of global
    (localisable) products reduce cost shorten
    time-to-market
  • Enable provision of services tailored to
    national and linguistic communities
  • Enable implementation of think global, act
    local strategies

4
Technology Take up 2000
  • Internet users
  • 407 million
  • Mobile telephony
  • 253 million subscribers in the EU
  • Penetration rates over 60 moving towards
    saturation
  • GSM used by over 300 operators in 130 countries
  • PCs worldwide
  • 365 million worldwide, 50 penetration in the US
  • Optical media
  • DVD replacing the CD-ROM a content hungry
    standard!
  • Digital TV
  • 35 million subscribers (Europe)

5
Content Industries
Global market share print publishing
Global market share electronic publishing
6
The eContent Programme
  • Objectives
  • Improve Europes content presence on the global
    networks
  • Increase information supply
  • Use of public sector information
  • Support start-ups and innovative SME 
  • Enhance competitiveness and export
  • Enable the implementation of think global, act
    local strategies
  • Enable provision of services tailored to national
    and linguistic communities
  • Reduce cost and shorten time-to-market
  • Time frame Jan 2001 - Jan 2005
  • Budget 100 MEURO

7
A market oriented programme
  • develop solutions based on available technology
  • focus on partnerships and mechanisms for adding
    value and innovative and cost effective
    customization strategies, wider market
    penetration and exploitation prospects,
  • experiment with new business models and
    partnerships
  • focus on a structural outcome, e.g. increasing
    awareness of and access to available capital
    markets for entrepreneurs.

8
Working definitions
9
Intended scope
  • Target groups
  • private- and public-sector content providers
  • content aggregators and distributors
  • network operators and IT vendors
  • suppliers of internet translation/localisation
    services
  • providers of e-commerce and globalisation
    solutions
  • business angels and incubators, associations
  • Online content, interactive services
  • web, mobile and broadband (video) content
  • global design, localisation, personalisation
  • business and revenue models, quality vs. cost

10
Main thrust
  • Stimulate business innovation, search for new
    business models, sharing of good practice
  • Build transnational and cross-sectoral
    partnerships
  • Foster technology take-up insofar as it helps
    enhance business capabilities
  • Improve awareness and lower barriers to the
    entry of new players

11
3 intertwined action lines
  • AL 1 Improving access to and expanding the use
    of public sector information (40 - 45)
  • AL 2 Enhancing content production in a
    multilingual and multicultural environment (40 -
    45)
  • AL 3 Increasing dynamism of the digital content
    market (10 - 15)

12
Action lines
  • AL1 sublines
  • Promote private-public partnerships
  • Establish European PSI data collections
  • AL2 sublines
  • Foster new partnerships and strategies
  • Strengthen infrastructure (skills, tools and
    data)
  • AL3 sublines
  • Bridge the gap between content industries and
    capital markets
  • Stimulate online, cross-border trading of
    multimedia rights

13
AL 1 - Context The market barriers
  • Public Sector Information is hardly exploited in
    the EU
  • No common legal framework for re-using the
    information
  • No experience of public-private collaboration
  • No common principles for storing the information
  • No common meta-data
  • Strong competitive disadvantages vis-à-vis the US
  • Public sector information important basis for
    the American digital industries
  • A clear and comprehensive policy on access and
    exploitation

14
Action Line 1 Public Sector Information
  • Increase the supply of EU content on the net
  • Encourage partnerships between the public and
    private sector
  • Support early experimentation
  • Experimental projects
  • Pan - European Data Collections
  • Strong link with the political actions
  • eGovernment

15
Action line 1, overview
Concrete examples of public/private partnerships
and digital data collections
The infrastructure Meta-data and data-sniffer
tools
The basis Policy actions
The basis Policy actions
16
AL2 context
  • a market of 370 million
  • customers
  • - different languages
  • - different consumers habits.
  • How to bring access ?

web users stay twice as long and are three
times as likely to buy from sites presented in
their native language ( Gartner sept. 2000 )
  • A multilingual and multicultural strategy can
    make the difference !

17
AL2 Main Scope
  • Fostering new partnerships between the content
    and language industries
  • Design, production, distribution of high quality
    content in a multilingual and multicultural
    environment
  • Stimulate business innovation and disseminate
    best practice

A process and best-practice orientated programme
18
AL2 - Tailoring the Language Infrastructure to
the market needs
  • customisation tools
  • Segments
  • IT Tools
  • Softwares tools (workflow, versioning ...)
  • cross-lingual content search/gathering/gisting
  • Players
  • suppliers of language and localisation services
  • (including subtitling and dubbing)
  • IT developers and integrators providing
    multilingual
  • technology
  • Providers of IT solutions and tools for workflow
    automation and quality control management
  • Implementation means
  • Demonstration projects

19
AL3 The problem
  • Gap between venture capitalists and content firms
  • High-tech investments in the EU less than in the
    US
  • Non-mature risk culture - but capital abundant
  • EU wide IPR trading still a major issue

20
AL3 -Increasing dynamism of the digital content
market
Action enabling the market to function
  • Bridging the gap between digital content
    industries and capital markets
  • Rights trading between digital content market
    players
  • Developing and sharing a common vision
  • Support actions
  • Dissemination, web, conferences, showcasing,
    strategic studies
  • Overall 10 - 15 of the budget

21
eContent the first call
22
eContent the first call
23
eContent the first call
24
eContent the first call
25
eContent the first call
26
eContent the first call
27
eContent the second call
The main themes
  • Public Sector Information
  • Focus on public-private partnerships
  • Multilingual multicultural content
  • Focus on mobile and broadband
  • Open subline on broadening the knowledge base
  • Increasing the dynamism of the content market
  • Bridging the investing gap
  • Multimedia rights trading
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