Ale Pekrek, EPMA - PowerPoint PPT Presentation

1 / 12
About This Presentation

Ale Pekrek, EPMA


... IST, Leonardo II, eContent projects (eGovernment, eParticipation, eBusiness, PSI ... E-shop maintenance skill ('do it yourself') seems to be an important link ... – PowerPoint PPT presentation

Number of Views:44
Avg rating:3.0/5.0
Slides: 13
Provided by: iri108
Tags: epma | ale | pekrek


Transcript and Presenter's Notes

Title: Ale Pekrek, EPMA

Ale Pekárek, EPMA
The INTEBRE initiative Step by step
implementation model to incorporate public and
private actors of a rural region in real
eBusiness research and innovation clusters.
The Background
  • EPMA non-profit agency, co-founded in 2004
  • by the Czech Region of Vysocina for support of
    European project cooperation. Partner for 6FP,
    7FP - IST, Leonardo II, eContent projects
    (eGovernment, eParticipation, eBusiness, PSI
    re-use, Digital Literacy),
  • Working in some European networks as eris_at_
    -European Regional Information Society
    Association, established with the ECs support,
    under Belgian Law in 1998 (now 37 member regions
    and one corporate member).
  • Objective to support regional economic and
    social development through innovative information
    society strategies and initiatives, research,
    awareness rising, networking etc.

Vysocina region
  • Total Area (km2)
  • 6.796 (5th of 14 regions)
  • Number of Population
  • 511.645 (11th of 14 regions)
  • Number of Municipalities
  • 704
  • Average Number of Population per Municipality
    726 (the least of regions)
  • Population Density
  • 75 inhabs/km2
  • Average Age of Population 39,2

Vysocina region
  • Regional specifications
  • Highlands though highest peak is 850 m above
    sea only
  • Natural and agricultural region in industrial
  • High share of small enterprises and self-employed
  • The innovative region as the image among other
    Czech regions

Vysocina eBusiness
  • High share of micro and small enterprises (see
    table below)
  • app. 5 of micro SMEs received order via Internet
    in 2006
  • app. 2,5 of micro SMEs using IT system for
    managing received or placed orders in 2006
  • Mission Promotion of eBusiness in micro
    SMEs community of Vysocina

eBusiness initiatives in Vysocina region
  • Focused rather on providing of basic ICT
    education for employees of SMEs than on gaining
    of real eBusiness skills
  • Lack of partners for eBusiness promotion on
    regional level (potential partners are Regional
    Authority and Chambre of commerce)
  • EPMA realized several EU funded initiatives in
    Vysocina (e.g. SYNEBIS - Reinforcing synergies
    between public policies in support of e-Business
    for SMEs or PEARDROP - Promoting Digital
    Business Ecosystem), but the real impact has not
    been very high, as regional public policy-makers
    still dont think of eBusiness promotion among
    SMEs as any level of regional development
  • INTEBRE initiative as an example of direct
    transfer of eBusiness solution for micro SMEs

INTEBRE a simple ideawith direct impact
  • INTeractiv eBusiness between Regions an
    interregional project funded by DG Enterprise and
    Industry, relatively short (January September
    2008), 4 partners (2 Spanish, 2 Czech)
  • Main objective has been to transfer existing
    eBusiness solution (regional OS based multishop
    B2B and B2C platform for micro SMEs) from La
    Mancha region to Vysocina region, together with
    extended promotion of eBusiness co-operation and
    partnership among micro SMEs in Vysocina.
  • In this case, a simple idea has brought direct
  • A regional, ready-to-use e-marketplace for micro
    SMEs in Vysocina, together with eBusiness
    strategy training
  • A significant acceptance from the side of SMEs,
    regional policy-makers and public due to tangible
    projects output and regional media promotion
  • E-shop maintenance skill (do it yourself) seems
    to be an important link between basic ICT
    knowledge and understanding of complex eBusiness
    systems or strategies.

Step by step implementation model
  • Two kinds of regional EU funded initiatives
  • 1. Influencing of regional policy decisions and
    strategies to achieve a better life in region
  • - greater impact if successfully
    implemented into regional concepts, but
    that is often unfeasible because of political
  • 2. Bottom - up approach with tangible
    outputs and direct benefits to end users
  • - limited impact, but usually well accepted
    by end users and public. Prosperous actions
    may influence regional policy decisions, too.
  • Both approaches are important and can easily

Step by step implementation model
  • Both approaches are important and need to exist
  • additionally, EPMAs experience with
    implementing of eBusiness initiatives in Vysocina
    region shows that step by step implementation
    model might be an suitable method where people
    trust only in things they can touch and

  • SMEs targeted eBusiness initiatives in rural
    regions should use more bottom-up approach and
    practical examples, less academic or political
  • Innovation and research clusters in key
    development areas of Vysocina may arise from
    targeted co-operation of key regional players,
    but there must exist an interest and a will
    this is the most difficult task to perform!
  • One of important component of step-by-step
    implementation model is general promotion of
    partnerships and co-operation, as this does not
    work very well in Vysocina, due to the 40 years
    of commanded co-operation

thank you for your attention
  • remarks welcome.
  • Ale Pekárek,
  • EPMA
Write a Comment
User Comments (0)