Social Media Marketing's Future Trends | Tutors India

1
THE FUTURE TRENDS OF SOCIAL MEDIA IN MARKETING
An Academic presentation by Dr. Nancy Agnes,
Head, Technical Operations, Tutors India Group
www.tutorsindia.com Email info_at_tutorsindia.com
2
TODAY'S DISCUSSION

• Introduction
• Whats the future of social media marketing?
  Artificial intelligence
• Influencers and micro-influencers Stories
• Messaging
• Augmented reality Customer support
• Embrace the future of social media marketing!

3
INTRODUCTION
The significance of Social media in business has
advanced. What was once a luxury is now a
commonplace marketing strategy. In fact, social
media is used by more than half of the world's
population. And recently, people have turned to
social media more than ever before to stay in
touch with friends and family because they are
unable to socialise due to the COVID-19 pandemic
(Appel et al., 2020). This blog will look into
the most recent social media marketing trends in
2023 and how they will affect how businesses
engage with (and market to) their target
audiences.
4
WHATS THE FUTURE OF SOCIAL MEDIA MARKETING?
Social media is not simply a smattering of
applications with newsfeeds and static ads
anymore. The ability to communicate with
consumers and companies through a variety of
channels has been made possible by new
technologies
Contd...
5
(No Transcript)
6
The key reason why video advertising have a 7.5x
greater click-through rate than display ads is
because they give advertisers an opportunity to
engage customers with dynamic material that can
stand out above all the conventional static
content that people have been exposed to for
years. Impacts of artificial intelligence in
enhancing customer engagement are developing
quickly. For instance, TikTok is well known for
its short, amateur videos, which are very well
liked by younger users. Thousands of films from
every conceivable type of business are available
on other platforms, such as YouTube and
Instagram (Zahay, 2021). It's critical for
marketers looking to engage consumers to
recognize how video trends are shifting and how
their content may adapt to suit these demands
across their various targeted customers.
7
ARTIFICIAL INTELLIGENCE
Marketers use artificial intelligence (AI) to
enable computers to make decisions that are
comparable to those made by humans without
direct human intervention. This technology makes
it feasible to give tailored, personalised
information that is not attainable with
conventional marketing strategies. With the use
of chatbots, for instance, marketers may "speak"
to customers about their goods or services
without the need of a sizable human sales force.
Personalized promotions, general brand
questions, and even order acceptance and
processing are all done by chatbots.
Contd...
8
This strategy replicates the experience of a
typical in-store salesperson online. When done
effectively, customers can contact a company at
any hour of the day and feel like they are
interacting with a real person. Also, the
marketing experts utilizes AB testing tools which
is also known as split testing or bucket testing
is a method of comparing two versions of a
webpage or app against each other to determine
which one performs better (Koning et al., 2020).
9
INFLUENCERS AND MICRO- INFLUENCERS
On Instagram, there are currently over 500,000
influencers. Influencers are users of social
media, frequently Instagram, who have sizable
followings and frequently work in a particular
specialty. Through sponsored content, in which a
brand collaborates with or pays an expert to
talk about or support a particular product or
service, social media bloggers give marketers a
means to get their brands in front of customers
(Wang et al., 2022). Micro-influencers in
Instagram, make up about 81 of the influencers.
These influencers have followers ranging from
15,000 to 100,000.
Contd...
10
Although larger businesses frequently ignore
them, they frequently have incredibly engaged
audiences, which may also make them
cost-effective.
STORIES Like Instagram, Snapchat, and Facebook's
Stories feature allows users to publish brief
videos that their followers and friends may
view. With more than 500 million daily users,
Stories has well overtaken Snapchat
popularity. Facebook/Instagram Stories provide
you the chance to attract public's attention at
a time when they might not otherwise have seen
your business.
Contd...
11
If your company already has Instagram followers, y
ou can publish your own Stories to promote your
business.
Additionally, you can display sponsored adverts
during the breaks between video as viewers are
watching them. Both are effective strategies for
grabbing this sizable for customers attention
(Zhao et al., 2021) .
MESSAGING
Although using AI chatbots to interact with
customers has already been addressed, there are
still a variety of different ways that customers
might like to communicate with brands directly
through direct messaging channels.
Contd...
12
For example, consumers can contact brands via
Instagram's direct message (DM) feature to get
additional information about a good or
service. A high-value strategy to attract interes
ted clients is to have someone on hand to really
answer to inquiries and engage with their
interests. It may seem difficult to manage all
these various messaging channels with a tiny
sales and support staff. To ensure that customer
s receive a response, you may rapidly switch betwe
en several platforms thanks to tools like
Zendesk that can combine and manage these
channels.
Contd...
13
AUGMENTED REALITY
In augmented reality (AR), digital experiences
are overlaid on top of the physical world using
computers and screens. Although a significant AR
platform has yet to gain widespread traction,
innovations like Oculus are demonstrating the
potential benefits this might offer businesses
and marketers. For instance, if a customer were
to wear a headset while strolling down the
street, a nearby bar or restaurants could feed
them information about deals as they pass the
actual structure. Some smartphones feature
capability that enables technical engineers to
overlay digital content onto the live camera,
which is more immediately useful.
Contd...
14
Customers can use this option to browse Ikea's
items from the comfort of their own homes. Over
the ensuing years, this technology ought to
become more widely accessible.
CUSTOMER SUPPORT Although new technologies are
fantastic, don't discount
always have human with
conventional customer care. Consumers will
inquiries that can only be answered by a
considering the privacy of their data (Bleier et
al., 2020) . Today's online world differs in
that customers expect brands to respond to them
on the platform they're using, so businesses
must be able to communicate via email, Instagram
direct messages, and standard phone calls.
15
EMBRACE THE FUTURE OF SOCIAL MEDIA MARKETING!
It's important for businesses to interact with
customers across all these channels as social
media marketing is changing quickly. Because of
this, it's crucial that your e-commerce platform
can interface with all of these different
systems to give your customers a seamless
experience. Therefore, to know more about these
changes, Tutors India experts can guide the best
in writing your masters dissertation based on
your preferred domain.
16
Contact Us
UK 44 - 1143520021 INDIA 91 -
4448137070 EMAIL info_at_tutorsindia.com