Common ways marketing automation is used by modern retailers

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Common ways marketing automation is used by
modern retailers
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Marketing Automation Tools
In the age where customers are becoming more
discerning with each and every person, you have
to make sure that your brand is able to grab
their attention and stay on their minds. The use
of Marketing Automation Tools in India has become
a prominent means to fuel the retail marketing
strategy, and enjoy the improved brand engagement.
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• Here are a few examples of how marketing
  automation is used by modern retailers
• A welcome automation On-boarding automation is
  arguably one of the most prominent uses of this
  technique. It allows you to show new contacts
  or clients that you are happy they chose to
  become a member, and remind them of what they
  can expect from the membership. You might even
  give them a welcome offer to get them to make a
  new purchase from your platform as soon as
  possible.
• Birthday Birthdays are important for all, and
  recognizing them will show your customers that
  you truly care about them. In fact, today, the
  members of loyalty programs are likely to expect
  their special day to be celebrated by their
  favorite retail brands. You can set a trigger
  to start a few days before the birthday of a
  customer or even on the day itself, with a
  greeting or even a special offer. . A short
  reminder that the offer is about to expire will
  also be appreciated.

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• Made a purchase This is another popular
  example of marketing automation. You should let
  the customers know that a purchase is just the
  start of their journey with your brand. For
  example, you run a fashion brand. Hence, by
  using the Best Marketing Automation Software you
  can send a simple we hope you like your new
  item email or text message to the customers,
  along with recommended accessories. You may
  even follow up on the communication with a
  message that provides tips on caring for the
  purchased products. Maintaining such an approach
  will allow you to show that you truly understand
  the needs of the customers.
• Abandoned cart A large percentage of people
  leave something in their abandoned cart, rather
  than check out. But this doesnt mean that it
  would be a lost opportunity. You can use
  marketing automation to remind the customers of
  the items lying in their cart through SMS or
  emails. There is a good chance that customers
  come back to complete the purchase after getting
  the reminder.
• Top Marketing Automation Platform Company can
  significantly help retail brands to grow their
  business.

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