Best Social media platforms for Amazon eCommerce sellers

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Best Social Media Platforms For Amazon E-Commerce
Sellers
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The evolution of social media platforms have made
people crazy. Today, 3.5 billion people access
social media sites, a 45 of the total human
population. So, it is necessary for eCommerce
merchants and Amazon sellers not to ignore the
power of social media. A use of social media
platforms for branding and marketing will
contribute to your business. You can make a new
marketing funnel to grow business revenue.
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4 Best Social Media Platforms For E-Commerce
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1.
Facebook
Facebook is the worlds largest social media
platform. It is available in 170 and accessed by
billions of the users. It is a best platform for
eCommerce brands and websites from business point
of view.
Branded Facebook Page
You can create a Facebook page for your brand.
This way you can post regularly and interact with
your audience. Also, the Facebook page features
messenger. It can be used to provide assistant to
your customers. Also, integration of Facebook
with Many Chat lets you engage the followers and
throw a sweet deal for sales.
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Facebook Ads
A home of billions of people makes it a best
platform to run promotional deals and products
ads. You can select refine your target audience
and reach to the potential customers based on
country, interests, and age group etc. Facebook
ads are cheaper than Google ads.
Facebook Shop (Marketplace)
You can sell goods online on Facebook. Similar to
eCommerce website, you can add product listings
on Facebook and open your shop. Redirect the
visitors from the Facebook shop page to your
website or Amazon product page.
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2.
Instagram
Instagram, the photo-sharing application for
Android and iPhone is the third largest social
media network in the world. Being a hub of
billions, it is a platform for eCommerce
companies, brands, and Amazon sellers to find
their potential customers. It allows you interact
with your audience posting content and reach to
them via hashtags.
Instagram Business Profile
Instagram understands the needs of business
customers. They have made a feature called
Business profile. Switch your Instagram profile
to a business profile and get benefits as a
business/brand.
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Tag Products On Instagram Post
Instagram does not allow direct link on posts and
pages. But, business profiles can link their
products to posts. When a user clicks on it, he
will redirect to the product page. You are
directly sending the traffic organically to your
store page through product tagging.
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Youtube
Video streaming industry has seen a massive
growth in the last three-four years. 96 of
shoppers find videos helpful when making purchase
decisions online. As per the Industry gurus,
videos are the future of marketing. So, it is the
time to establish your foot in the video industry.
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4.
Pinterest
The Pinterest is a visual content social media
platform. Here, users share images, infographics,
and videos and pin them. Within few years, the
social media has grown dramatically. As per
Social Sprout, it has 320 million monthly active
users. A study data featured on Shopify reveals,
90 users in the survey said, they use Pinterest
to find products for buying. This attracts the
interests of marketers and eCommerce sellers to
have their identity on Pinterest.
Free Business Account
Pinterest is a free social media platform to
create account for both people and business. You
can create up to 2000 boards and make 200000 pins.
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Google Loves Pinterest
From an SEO point of view, Pinterest is a much
needed asset for eCommerce and Amazon sellers.
Google loves to feed Pinterest results in image
search and web search results. It boosts the
chances of getting pins and board rank on Google
for targeted queries. You will get them
redirected to your product page easily.
Pinterest Ads
Get the most of Pinterest ads. You can refine
your audeince based on age group, country, and
their interests. Run targeted advertisement of
Pinterest and get right traffic on your product
pages for more sales.
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