India Online Grocery Market - Industry Size, Share, Trends, Opportunity & Forecast 2027 | TechSci Research

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2017 2027
INDIA ONLINE GROCERY MARKET FORECAST AND
OPPORTUNITIES
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• Table of Contents

S. No. Contents Contents Contents
1. Product Overview Product Overview Product Overview
2. Research Methodology Research Methodology Research Methodology
3. Executive Summary Executive Summary Executive Summary
4. Voice of Customer Voice of Customer Voice of Customer
4.1. Brand Awareness Brand Awareness
4.2. Frequency of Ordering Frequency of Ordering
4.3. Factors Affecting Purchase Decision Factors Affecting Purchase Decision
4.4. Challenges Faced Post Purchase Challenges Faced Post Purchase
5. India Online Grocery Market Overview India Online Grocery Market Overview India Online Grocery Market Overview
5.1. India Online Grocery Market Vs. Offline Grocery Market India Online Grocery Market Vs. Offline Grocery Market
6. India Online Grocery Market Outlook India Online Grocery Market Outlook India Online Grocery Market Outlook
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product Category (Packaged Food Beverages, Personal Care, Household Products, Fruits Vegetables, Others Pet Care, Baby Care, etc.)
6.2.2. By Platform (Mobile Application and Desktop Website)
6.2.3. By Region
6.2.4. By Company (2021)
6.3. Market Map (By Product Category, By Region) Market Map (By Product Category, By Region)
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Table of Contents
S. No. Contents Contents Contents
7. India Online Packaged Food Beverages Market Outlook India Online Packaged Food Beverages Market Outlook India Online Packaged Food Beverages Market Outlook
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value
7.2. Market Share Forecast Market Share Forecast
7.2.1. By Category (Food Grains Pulses, Snacks, Bread Bakery, Others Dairy Products, Confectionery, Meat Poultry Products, etc.)
7.3. Pricing Analysis Pricing Analysis
8. India Online Personal Care Market Outlook India Online Personal Care Market Outlook India Online Personal Care Market Outlook
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Category (Face Care, Body Care, Hair Care Others (Oral Lip Care))
8.3. Pricing Analysis Pricing Analysis
9. India Online Household Product Market Outlook India Online Household Product Market Outlook India Online Household Product Market Outlook
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Category (Laundry, Kitchen Others (Bathroom Floor Cleaner)
9.3. Pricing Analysis Pricing Analysis
10. India Online Fruits Vegetables Market Outlook India Online Fruits Vegetables Market Outlook India Online Fruits Vegetables Market Outlook
10.1. Market Size Forecast Market Size Forecast
10.1.1. By Value
10.2. Market Share Forecast Market Share Forecast
10.2.1. By Category (Fresh Frozen)
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Table of Contents
S. No. Contents Contents
10.3. Pricing Analysis
11. Supply Chain Analysis Supply Chain Analysis
12. Market Dynamics Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments Market Trends and Developments
14. Policy and Regulatory Landscape Policy and Regulatory Landscape
15. India Economic Profile India Economic Profile
16. Impact of COVID-19 on India Online Grocery Market Impact of COVID-19 on India Online Grocery Market
17. Competitive Landscape Competitive Landscape
17.1. Grofers India Private Limited
17.2. Innovative Retail Concepts Private Limited (BigBasket)
17.3. Amazon Retail India Private Limited
17.4. Flipkart Internet Private Limited
17.5. Paytm E-Commerce Private Limited
17.6. Natures Basket Limited
17.7. Omnipresent Retail India Private Limited (Spencer's)
17.8. Future Retail Limited
17.9. Reliance Retail Limited
17.10. Godfrey Phillips India Limited (24SEVEN)
17.11. Bundl Technologies Private Limited
18. Strategic Recommendation Strategic Recommendation
19. About Us Disclaimer About Us Disclaimer
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• List of Figures

Figure No. Title
Figure 1 India Online Grocery Market Size, By Value (USD Billion), 2017-2027F
Figure 2 India Online Grocery Market Share, By Product Category, By Value, 20172027F
Figure 3 India Online Grocery Market Share, By Platform, By Value, 20172027F
Figure 4 India Online Grocery Market Share, By Region, By Value, 2021 and 2027F
Figure 5 India Online Grocery Market Share, By Company, By Value, 2021
Figure 6 India Online Grocery Market Map, By Product Category, Market Size (USD Billion) Growth Rate (), 2021
Figure 7 India Online Grocery Market Map, By Region, Market Size (USD Billion) Growth Rate (), 2021
Figure 8 India Online Packaged Food Beverages Market Size, By Value (USD Billion), 2017-2027F
Figure 9 India Export Statistics of Processed Vegetables in Quantity (In Metric Tons) and in Value (USD Million), FY2016 FY2021
Figure 10 India Online Packaged Food Beverages Market Share, By Category, By Value, 20172027F
Figure 11 India Online Personal Care Market Size, By Value (USD Billion), 2017-2027F
Figure 12 Internet Penetration in Percentage () of India, 2015-2019
Figure 13 India Urban Population as a Percentage of Total Population (), 2015-2020
Figure 14 India Online Personal Care Market Share, By Category, By Value, 20172027F
Figure 15 India Online Household Products Market Size, By Value (USD Billion), 2017-2027F
Figure 16 Break up of Rural-Urban Internet Subscriber Base (Million), By Leading State/Union Territory in India, FY2020
Figure 17 India Online Household Products Market Share, By Category, By Value, 20172027F
Figure 18 India Online Fruits Vegetables Market Size, By Value (USD Billion), 2017-2027F
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• List of Figures and Tables

Figure No. Title
Figure 19 Estimated Production of Major Crops, 3rd Advance Estimates (Million Tons), 2021
Figure 20 India Online Fruits Vegetables Market Share, By Category, By Value, 20172027F
List of Tables
Table No. Title
Table 1 India Packaged Food Beverages Pricing Analysis (USD), 2021
Table 2 India Personal Care Pricing Analysis (USD), 2021
Table 3 India Household Products Pricing Analysis (USD), 2021
Table 4 India Fruits Vegetables Pricing Analysis (USD), 2021
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Product Overview
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• Scope of Report
• Product of Interest (POI) Online Grocery Products

Groceries provided by standalone e-commerce
services, brick-and-mortar supermarkets, or
grocery stores via online channels are considered
under online groceries. They usually charge or
provide free service for online deliveries. The
market is mainly categorized in packaged food
beverages, personal care, household products,
fruits vegetables and others. Packaged Food
Beverages - This category covers food grains
pulses, snacks, bread bakery and
others. Personal Care - This category covers body
care, face care and hair care and
others. Household Care - This category covers
laundry products, bathroom products, floor
cleaning products. Fruit Vegetables - This
category covers fresh or frozen fruits and
vegetables.
INDIA ONLINE GROCERY MARKET
REGION

• South
• North
• West
• East

PLATFORM

• Mobile Application
• Desktop Website

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Research Methodology
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• Research Methodology

Data Collection
Developing list of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in India online grocery
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about India online grocery market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Final Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of India
  online grocery market. The team has analyzed the
  outlook of various segments of this market, while
  considering the major influencing factors such as
  rising Internet penetration and adoption of
  e-commerce among Millennials and Generation Z,
  increasing health and hygiene awareness due to
  COVID-19, growing expenditure on groceries
  including household care hygiene products and
  increasing household income. The study includes
  market forecasting, which would enable our
  clients to take better decision while planning
  their strategy to achieve sustainability in India
  online grocery market.
• Methodology Followed for Calculation of Market
  Size
• Market Size by Value Market size, in terms of
  value, for the year FY2021 was calculated based
  on information collected through exhaustive
  secondary research and primary surveys, with
  various key opinion leaders/stakeholders such as
  online grocery companies, channel partners,
  market influencers end users, industry experts
  and other industry participants.
• The team interviewed more than 15 online grocery
  companies, 300 end users and 20 industry experts
  and other value chain stakeholders in India
  online grocery market to obtain the overall
  market size between FY2017 and FY2021, which was
  validated by the Delphi technique. Taking
  standard deviation into consideration, the market
  size was averaged out to arrive at the market
  size data for the historical period.

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12

• Research Methodology

• Respondents were asked about the current and
  future market growth rates, market shares by
  product category, by platform, by region and by
  company. Removing the outlier response, the
  geometric mean of growth estimates and supplier
  wise revenue shares generated across various
  segments were considered, to arrive at the final
  revenue shares. Revenue shares generated across
  various segments were further triangulated based
  on response received from other stakeholders
  depending on the product category of online
  grocery products.
• Methodology Followed for Forecasting
• Market shares by product category, by platform,
  by region and by company were calculated based on
  the responses received through primary surveys
  with industry experts, in which the respondents
  were asked about the market shares or revenue
  generated from various types of grocery product
  segments. The final shares were calculated by
  taking the geometric mean of the responses
  gathered from key opinion leaders after
  eliminating the outliers.
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast India online
  grocery market, TechSci Research used various
  forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis
• Note (a) Sum of some shares may not be exactly
  100 due to round off till two decimal places.
• (b) The data given for any year represents the
  market during the period, i.e., 1st April of the
  previous year to 31st March of that year. eg For
  2022E, the data represents the period, 1st April
  2021 to 31st March 2022.
• Please note that all the macro economic
  indicators in the economic profiles are for
  Calendar year

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13

• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long-term period to estimate
and analyze the market demand scenario. The
currency used in the report is the United States
Dollar (USD), with the market size indicated in
USD billion.
Partial List of Companies Interviewed Key Secondary Sources
Innovative Retail Concepts Private Limited (BigBasket) Grofers India Private Limited Natures Basket Limited Omnipresent Retail India Private Limited (Spencer's) Future Retail Limited Reliance Retail Limited Paytm E-commerce Private Limited Amazon Retail India Private Limited Flipkart Internet Private Limited Godfrey Phillips India Limited (24SEVEN) Bundl Technologies Private Limited World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines BP Statistics Industry Reports News Dailies Credible Paid Databases
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Industry Brief
Rising need for convenience, growing e-commerce
industry and increasing disposable income to
drive India online grocery market According to
TechSci Research report, India Online Grocery
Market By Category, By Platform , By Region, By
Company, Competition, Forecast Opportunities,
2024, the online grocery market in India is
projected to reach 3.6 billion by 2024 on
account of growing internet penetration,
expanding smartphone user base, rising disposable
income and busy lifestyle. Shift towards buying
products through online platforms is gaining
highest traction among young and working
millennials. Also, increasing investment by
leading global players is expected to positively
influence the countrys online grocery market
during the forecast period. On the basis of
platforms being employed by online grocery
players, the online grocery market in India is
categorized into Mobile Application and Desktop
Website segment. Mobile Application segment
accounts for the majority share of India online
grocery market. The share of mobile application
segment is expected to further rise during the
forecast period due to ease of access offered by
mobile apps and growing smartphone user base. In
terms of region, India online grocery market is
categorized into South, North, West and East. In
2018, South India grabbed the largest share in
the countrys online grocery market, followed by
North, West and East regions. Major players
operating in India online grocery market include
Innovative Retail Concepts Pvt Ltd (Big basket),
Grofers India Private Limited (Grofers), Amazon
Retail India Pvt. Ltd (Amazon Pantry Amazon
Now) and Paytm E-Commerce Pvt. Ltd. (Paytm Mall).
These players are expected to continue their
dominance in the countrys online grocery market
through 2024. India Online Grocery market is
expected to grow at an aggressive CAGR due to the
rising need for convenience, heavy discounted
products and high product quality and
increasingly safe online transactions. Nuclear
and dual-income families, working-class and
working females are the primary buyers of online
grocery, and consequently, they are also the
target consumer segments for the major market
players., said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based
global management consulting firm.
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Sample Data - Snapshot
India Online Grocery Market Size, By Value (USD
Billion), 2017-2027F
CAGR 2017-2021 By Value xx
CAGR 2022E-2027F By Value xxx
India Online Grocery Market Share, By Product
Category, By Value, 20172027F
India Online Fruits Vegetables Market Share, By
Category, By Value, 20172027F
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• Report Name INDIA ONLINE GROCERY MARKET
• FORECAST AND OPPORTUNITIES
• 2017 2027

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company uses innovative business models that
focus on improving productivity, while ensuring
creation of high-quality reports. The proprietary
forecasting models use various analyses of both
industry-specific and macroeconomic variables on
a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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