From Personal Telephony to Pocket Internet a way to boost the market ?

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From Personal Telephonyto Pocket Interneta way
to boost the market ?

• Georges PASSET
• Chief Technology Officer

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Bouygues Telecom Launch

• Nov 1994 DCS 1800 License award
• May 1996 Commercial launch with bundle service
• End 1997 500.000 subscribers

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France Mobile Telephony Growth
Forecasts 1997
Forecasts 1995 et 1996
Forecasts 1994

• 1995 1,3 M subs
• 1996 2,5 M subs
• 1997 5,8 M subs
• 1998 11 M subs
• 1999 20 M subs

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7 years of innovation

• 1996 first consumer contract and free answering
  service launched in France
• 1997 introduction of Enhanced Full Rate sound
• 1998 creation of Scoop, remote messaging
  information service, and Express-M_at_il
• 1999 launch of no-commitment prepaid Nomad
  service
• 2000 launch of Spot extra communication minutes
  offered by advertisements
• 2001 Mini Forfait
• 2002 GPRS for business and launch of I-mode

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Key figures

• Approx. 6 million subscribers
• 3 billions euros turnover (15 versus 2001)
• 6.300 employees
• Positive net income (65 millions euros for 1st
  semester 2002)

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Boosting the market

• Comprehensive value chain
• Easy, simple and homogenous services

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An I-mode response
Its ...
Animation - Image
Depth
Instantaneous - Interactivity
And also three criterions keys
Simplicity using Reliability and
conviviality Low cost
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I-mode virtuous circle
P8
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I-mode business model
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A simple tarification scheme
Monthly bundle 2 hours and up
Voice services
3 / month
Access to i-modeTM
i-modeTM Browsing E-mail receiving and sending
1 centime / ko
Monthly subscriptionto i-modeTM sites (86 for
content providers)
From 0 to 3 per month
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Next steps ?

• Camera phones
• Localisations
• Speech recognition

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• Thank you