Video on Demand (VoD) Market: Top Growth Pockets Promising Market Dominance 2026

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Global Video on Demand (VoD) Market Leading
Segments and their Growth Drivers 2026
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Industry Overview

• Accordingly, to Global Market Insights research
  report global Video on Demand (VoD) Market
  Digital revolution driven by mobile penetration,
  availability of relatable content and ceaseless
  internet connectivity will foster outlook. Over
  the past few years, video-on-demand (VoD) has
  become increasingly popular. VoD refers to
  streaming of content over the internet, through
  applications called over-the-top (OTT) platforms.
  
• OTT platforms enable content viewing at ones
  convenience in terms of device, place and time
  which falls in contrast to the scheduled
  programmes aired on television. A sharp rise in
  the number of smartphone users streaming content
  online across the globe is boosting Video on
  Demand (VoD) Market development. According to the
  World Advertising Research Canter, around 2
  billion people accessed internet only through
  their smartphones in 2019.
• In a bid to offer optimum customer satisfaction,
  content providers are using subscription-based
  and hybrid revenue models as well as enhancing
  Video on Demand (VoD) Market offerings and
  services. The integration of technologies, such
  as AI and machine learning is enabling providers
  to deliver personalized content by tracking user
  preferences. Also, the ongoing COVID-19 pandemic
  has further bolstered the VoD sector growth as
  the number of viewers watching content online has
  significantly increased with the shutdown of
  theatres and other entertainment areas.

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Continue

• Estimates suggest that Video on Demand (VoD)
  Market size will exceed USD 175 billion in terms
  of annual revenues by 2026. Internet Protocol
  Television (IPTV) is gaining momentum as it
  utilizes a private dedicated network to deliver
  more consistent service. IPTV uses internet to
  deliver TV programs and videos that are live or
  on-demand and provide users with the convenience
  of choosing a program they wish to watch anytime,
  anywhere along with the live TV options.
• Rising health concerns resulting in increased
  awareness pertaining to fitness well-being is
  also contributing towards the popularity of
  on-demand videos. The online training videos
  offers flexibility of working out in comfort of
  ones household. It also saves a lot of money the
  time spent traveling to the gym. Video on Demand
  technology platform provider, InteliVideo,
  introduced a new package to its platform for
  health and fitness studios in 2019. The channel
  offers quick digital streaming solutions.
• Advertisement-based revenue model is expected to
  showcase major growth on account of the rise in
  number of consumers using platforms like YouTube,
  Spotify and others. Platforms like YouTube offer
  free content to users and gain profits from
  advertisements that are played during the course
  of the content being played or watched.

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Growth Drivers

• Increasing internet penetration and growing
  smartphone adoption globally
• Rise in live streaming of various events to avoid
  mass gatherings
• Flexibility to view content remotely
• Growing home fitness trend among consumers
• Rise in demand of VoD to provide education
  training through satellite connectivity in North
  America and Europe
• Inclination towards online streaming services
  over traditional TV in Asian countries
• Availability of attractive video packages in Asia
  Pacific market
• Internet infrastructure development in Latin
  America and MEA

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• The competitive landscape of the global Video on
  Demand (VoD) Market is inclusive of players
  Amazon.com, Inc., Apple, Inc., Comcast
  Corporation, Facebook, Inc., Google LLC, Home Box
  Office, Inc., Iflix, Microsoft Corporation,
  Netflix, Inc., Rakuten, Inc., Sony Corporation,
  The British Broadcasting Corporation, The Walt
  Disney Company (Hulu, Hotstar), Viacom CBS and
  Zee Media Corporation (Essel Group)

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