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Ameliorated Products to Boost the US Fragrances Market: Ken Research

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The ongoing economic recovery in the US enabled consumers to increase their spending on beauty and personal care items in 2016 and the growing consumer preference for having a variety of fragrances encouraged spending on these products. – PowerPoint PPT presentation

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Title: Ameliorated Products to Boost the US Fragrances Market: Ken Research


1
Ameliorated Products to Boost the US Fragrances
Market Ken Research
2
  • Fragrances or perfumes are a mixture of essential
    oils, aroma compounds, water and/or alcohol that
    are used to enhance human body odour. A
    significant innovation has been experienced in
    the perfumes industry over the past few years.
    The perfumes with natural and renewable
    ingredients are of great demand and are getting a
    good traction with traditional perfume packaging
    methods.
  • Perfumes are available in the form of travel
    sprays and roller balls, which boost the perfumes
    market growth over the coming years.

3
Perfumes with natural ingredients project a
higher growth rate compared to perfumes with
synthetic ingredients. Consumers are concerned
about the synthetic chemicals in perfumes and are
demanding for perfumes with natural
ingredients. According to the report,
Fragrances in the US, it has been observed that
the younger population is more familiarized to
perfumes. Major factors affecting the usage of
perfumes are increasing online retailing,
innovative products by leading competitors,
affordable perfume price and increasing consumer
spending is driving the growth in the perfume
market in the USA. The huge availability of fake
perfumes with harmful chemical ingredients is a
major factor hampering the growth of the perfumes
market. A positive growth has been observed in
the USA perfumes market in the recent years with
the use of renewable ingredients such as
microbial based natural perfumes to satisfy the
increasing health awareness among consumers.
4
  • Few alcohol free perfume products and Unisex
    Perfumes are expected to witness a higher growth
    rate with the rise in the number of perfume
    products. Online Retailing has registered a
    significant growth with attractive offers.
    Majority of the leading players are entering into
    partnerships with e-commerce players to boost
    their sales through internet retailing.
  • The perfume market is classified into premium and
    mass products. Premium perfume products dominate
    the perfume market and account for the majority
    of the total sales. The global competitors in the
    perfume market are Avon Products Inc., Natura
    Cosméticos SA, Chanel SA, Coty Inc., LVMH and
    L'Oréal Groupe.
  • Prestigious products are thriving in the US
    perfume market but consumers are moving away from
    gender-based scents and are attracted towards
    unique personal appeal perfumes. The ongoing

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  • economic recovery in the USA and dropping fuel
    prices has enabled the consumers to increase
    their spending on perfumes. The perfumes in the
    USA are sold primarily in departmental stores.
    The perfume sales in the departmental store
    include fragrances such as Demeter Fragrance
    Librarys Oud, Jo Malone, Tom Ford, Bond No. 9,
    Estée Lauders Modern Muse, Cotys Marc Jacobs
    Honey. Celebrity perfumes such as scents from
    Rihanna, One Direction and Taylor Swift exhibit
    tremendous growth in the perfume market that is
    driven by an older, more sophisticated consumers.
    Therefore, it is predicted that premium perfume
    brands will continue to outperform mass perfume
    brands.
  • Bloomingdale has launched the perfume brand Tory
    Burch exclusively, Sephora that has launched its
    multi-branded fragrance samplers, and Saks
    launched its mini-fragrance collections and
    fragrance sets such as Carven and Viktor Rolfs
    Flowerbomb. Coty

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  • is another leading perfume competitor in USA with
    a wide variety of brands such as Bottega Veneta,
    Calvin Klein, Chopard, Cerrutti, Marc Jacobs,
    Chloé, Roberto Cavalli, Sarah Jessica Parker,
    Beyoncé, Lady Gaga, Madonna, Vivienne Westwood,
    Vera Wang, and Davidoff. Inter Parfums is another
    leading successful competitor with slightly more
    prestige perfumes such as Lanvin, Van Cleef
    Arpels, Balmain, Agent Provocateur, Boucheron,
    Jimmy Choo, Karl Lagerfeld, Montblanc, Paul
    Smith, S.T. Dupont, Repetto, Alfred Dunhill, Anna
    Sui, Shanghai Tang, Oscar de la Renta, Gap,
    Brooks Brothers, Bebe, and Betsey Johnson.
  • Premium fragrance brands such as Jo Malone,
    Modern Muse and Tom Ford are historically
    witnessing a continuing growth with a limited
    edition of fragrance products exclusively for the
    holiday seasons. Elizabeth Arden is a leading
    distributor of perfumes that controls the largest
    share of the perfume market in the USA.

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  • Elizabeth Arden supplies to the premium consumers
    and has witnessed a downfall due to decrease in
    the USA perfume sales.
  • Floral fragrances along with less traditional
    perfumes are gaining more attention from female
    consumers in USA. The innovation of more
    artisanal scents in the USA market women are
    experimenting and exploring various options.
    Woody oriental fragrance and soft floral are the
    leading womens prestige fragrances sold in the
    US. American gentlemen really love their perfumes
    or fragrances and are spending a fortune on them.
  • The rising population in the USA, growing
    urbanization, higher consumer spending capacity
    and variety of perfume products are some of the
    other major factors affecting the perfumes market
    worldwide. With the increasing population there
    is increasing demand for premium and mass
    perfumes products among the consumers.

8
Improved consumer confidence, increased perfume
products is driving growth of both women and men
perfume market. Consumers are demanding for added
product benefits such as mood boosting,
anti-aging, innovative forms and extending
perfumes in the additional product categories.
Healthy category growth is combined with
innovative products making it an exciting time
for the perfume market in the USA. The perfume
industry is slowly and steadily growing with the
passing years. The country is continuing to
emerge from its economic recession and return to
a normal level and growth in the perfume industry
will witness a healthy growth in the coming
years. Key Topics Covered in the Report US
Fragrances Market Research Report US Fragrances
and Perfumes Market Demand
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US Perfumes Industry Future Outlook US Fragrances
Market Segmentation US Fragrant Sprays Market
Revenue US Perfumes Industry Leading Brands US
Synthetic Fragrances Market Growth
Opportunities US Perfumes Import Value US
Perfumes Export Value US Cosmetics and Personal
Care Industry Trends US Natural Personal
Fragrances Industry Outlook Global Fragrances
Industry Trend Analysis To know more about the
research report https//www.kenresearch.com/consu
mer-products-and-retail/cosmetics-and-personal-car
e/fragrances-us/127170-95.html
10
Related reports https//www.kenresearch.com/consu
mer-products-and-retail/cosmetics-and-personal-car
e/foresights-athleisure-personal-care/127080-95.ht
ml https//www.kenresearch.com/consumer-products-
and-retail/cosmetics-and-personal-care/asia-pacifi
c-adult-toys-market/122891-95.html Contact Ken
Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
04
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