An Introduction

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An Introduction

• Action Coaching

The fastest, most powerful way to produce
extraordinary leaders and extraordinary results
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Action Coaching is a Breakthrough program

• Action coaching is a vision based, business
  connected, real time process designed to expand
  your ability to reach the goals you have in front
  of you today and tomorrow
• It is the most powerful, fastest and, as far as
  we know, only method available for producing
  extraordinary leaders and extraordinary results
  on a simultaneous basis
• Action Coaching is a one-year process that takes
  place inside your real leadership and business
  commitments, issues and concerns

For executive and business area leaders and their
leadership teams.
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Spend Just One Hour in Action Coaching and it
Will Come Through to You So Clearly

• You wont be sitting with a teacher in front of
  you in an abstract training program and getting
  descriptions, explanations about leadership
• You wont do a lot of artificial classroom
  exercises that are intended to develop your
  leadership skills and attitudes in 15 minutes
• You wont get a lot of exciting leadership
  insights about yourself as a leader then go back
  to work and its business as usual
• You wont have to work hard to develop metaphors
  that allow you to find the connection between
  your immediate leadership and business goals

This program has a totally different look and
feel than traditional executive education,
training, or consulting
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The Look and Feel of Action Coaching
At the end of an Action Coaching session people
invariably say, Wow! This day has really flown
by.
Sit in on an Action Coaching session and you will

• See an inspired group of people who have taken on
  some major business challenges in an environment
  of accountability and breakthrough
• See each person authentically and openly engage
  in conversations about how each one can be a
  better leader, as well as how to develop other
  leaders
• It will seem like the bosss role has shifted
  from cop to coach, and that everyone in the group
  genuinely stands for each others success and the
  business as a whole
• Rather than a course, it will feel like you are
  in a high-level business meeting intended to
  forward what needs to be forwarded in the
  business with power and velocity

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Action Coaching
This is a Breakthrough Coaching Program Which
Consistently Delivers

• The power, velocity, and focus you need to reach
  your teams strategic intentions and major
  business challenges
• The coaching education, tools, methods you need
  to create a team of A players and to help each
  of your direct reports successfully meet
  significant business, leadership challenges
• A coaching mechanism that will dramatically
  impact the business contribution and the
  leadership capability of 30 - 40 of your key
  people
• Real dialogue that leads to a high performance
  team

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In Short, Action Coaching is About

• Breakthroughs for your business
• Breakthrough in leadership
• Breakthrough in coaching
• Breakthrough in being a team

A breakthrough is a departure from what is
predictable, from incremental progress, from what
is reasonable to expect.
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A Breakthrough for Your Business
Lets Talk About Each Deliverable

• If your leaders are stuck in running the
  business or working on whats only incremental,
  Action Coaching will help you articulate real
  breakthrough challenges.
• It will help people distinguish what they do that
  makes a difference from whats merely important
  and prioritize.
• If your leaders already have business
  breakthrough goals, Action Coaching will give
  them a powerful assist to ensure success by
  bringing power, velocity, and ease to the process.

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A Breakthrough in Leadership
Lets Talk About Each Deliverable

• Action Coaching makes possible a true leadership
  transformation.
• People show up in an more powerful wayadding
  whole new capabilities to their leadership game.
• Their transformation is visible and acknowledged
  by boss, peers, and direct reports.
• Examples
• From a leader of followers to a leader of leaders
• From micro managing to strategic leading
• From running the business to inventing the
  future
• From a loner, single contributor to a team
  player, collaborative person

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Developing Coaching Skills
Lets Talk About Each Deliverable

• Coaching becomes the core of how people do
  business with their colleagues and direct reports
• People use coaching to assist others to up their
  game in the three key areas of leadershipprofit
  mechanics, people developers, visionaries
• They also use coaching to prevent costly failures
• The program transforms coaching from an isolated
  event (once or twice a year) to a monthly/ daily
  activity
• Leaders begin to truly stand for the success of
  the people they coach
• Each person in the program coaches 2 - 3 of their
  direct reports

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Becoming a High Performance Team
Lets Talk About Each Deliverable

• The number of meaningful conversations rises
  dramatically.
• The opportunity to create powerful alignment from
  the get go and to sustain alignment as you go
  forward rises exponentially.
• Teamwork and collaboration shoot up.
• An environment gets created where people put the
  real issues on the table.
• The space under the rug gets cleaned up.
• People stand for each others success as they
  have never done before.

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How Action Coaching Works
Structure of the Program

• The leader decides to do Action Coaching with
  their team in service of their strategic
  intentions, and major milestones
• Each team member designs a significant leadership
  and business challenges (which makes or saves the
  company money)
• The leader and team participate in 12 one-day
  coaching sessions where people create a concrete
  plan, take action, get regular feedback
• There are 12 individual phone coaching sessions
  with the Action Coach (90 minutes each) between
  group sessions
• The business leader sits in on these calls every
  other month playing the role of co-coach --
  contributing to the coachees success and, at the
  same time, learning the trade of coaching
• Participants coach 2 or 3 direct reports and
  apply the model and distinctions of Action
  Coaching.

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Examples of How Different Leaders Used Coaching

• Action Coaching was used mainly to get a
  breakthrough business result for a company and
  for the team to become a high performance team in
  the process.
• Where there where already breakthrough projects,
  Action Coaching was used to create a breakthrough
  in leadership and a legacy of outstanding
  organization capability
• Action Coaching was used to accomplish a 300
  million cost savings project that represented a
  shift in the way business was donea new level of
  coordination, alignment, communication,
  creativity, and leadership.

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Examples cont.

• Action Coaching was used to speed up the next
  generation of leaders, enhancing dramatically the
  organizational capability to face daunting
  mid-term and long-term challenges.
• Action Coaching was used to break from four
  consecutive years of mediocre or average
  performance and from a mindset of incremental
  improvement and resignationto actually
  delivering great business results and a climate
  of passion and possibility.

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The Five Phases of One Year Program
Action Coaching is Based on the Five Phases of
Breakthrough

• Formulation Each person creates significant
  leadership and business challenges and concrete
  plan using our rigorous methodology which
  includes a clear and compelling commitment
  statement, specific and measurable conditions of
  satisfaction, actionable structure for
  fulfillment, and key 30-day actions. It is
  imperative for this phase to be done extremely
  well and to have the coach, business leader and
  participant aligned and excited about the final
  product. (Months 1, 2)
• Concentration This is where you want to get a
  rocket off the ground and where you get into a
  high level of activities and action. This is
  where you move from planning to execution. If you
  are going to have a breakthrough within a year,
  youve got to have a high level of activity and
  make significant progress toward breakthrough
  goal in 4 monthssignificant measurable progress.
  This includes quick successes, learning, driving
  for progress. (Months 3-6)

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Five Phases cont.

• Momentum The idea is to create concentration so
  that after six months there is a true momentum.
  This means getting as many people involved as
  possible, building on successes, and
  understanding key learnings so as to expand the
  scope of the project. You see the finish line and
  run toward it. At one point in this phase,
  victory becomes predictable. (Months 7-10)
• Breakthrough You need to lead and manage so that
  momentum brings you over the finish line.At one
  point in momentum, you know youve got it, but
  you have to do certain things to bring the result
  over the line. Dont take success for granted.
  (Months 10-12)
• Sustainability People ask What do I need to do
  to make this breakthrough sustainable? What
  future is now possible that I can stand for in
  the business and in my leadership, given what we
  have just created and where we are now? (Months
  11,12)

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Elements of the Group Sessions

• Individuals get into the HOT Seat for real time
  coaching
• The Action Coach and the business owner lead a
  public conversation with each coachee intended to
  make a difference in one of the four areas of
  action coaching.
• This is done in a way that all participants
  contribute, as well as learn about coaching,
  leadership, and the business.
• Teachable Point of View
• The Action Coach brings to the group a TPOV
  (powerful distinction) that has the power to
  alter how people see things. These distinctions
  have been chosen carefully for being highly
  impactful and actionable.
• Peer Coaching
• People engage in one-on-one coaching
  conversations with their colleagues to support
  real-time success, progress breakthrough
  execution, while learning and developing coaching
  skills.
• Debriefing
• Distinguishing and reviewing as a group all
  lessons learned.

All elements are aimed at execution so people can
turn their commitments into success.
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Elements of Individual Phone Sessions

• We focus on insights, progress, breakdowns, and
  next steps on leadership and business
  breakthrough commitments and coaching of others.
• We focus on key project commitments.
• We deepen the understanding of the distinctions
  learned in the group sessions and ensure the
  powerful application in action of those
  distinctions.
• We also bring additional distinctions that are
  needed for a participant to break through or see
  openings for powerful action.

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Examples Teachable Points of View

• Leadership arises in taking a stand that a
  difference can be made vs. trying to look good
• Design an Impossible Future vs. predictable
  future
• Be a game-changer who challenges the process
  vs. a game-player who maintains the status quo
• Execute by linking the three core processes 1)
  people, 2) strategy, 3) operations
• Creating an environment of breakthrough and
  accountability vs. reasons and excuses
• From win/lose and win/win to transformational
  negotiation
• Spend your time on what makes a difference vs.
  whats is important or the trivial

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Key Aspects of Action Coaching

• Leadership
• Achieve a quantum leap in your leadership ability
  and in the way leaders think and interact
  together. Action coaching creates a coaching
  context.
• Possibility
• Breakthrough commitments and a structure for
  fulfillment.
• Execution
• The ability to take a plan or blueprint and
  actually make something happen.
• Delivery
• People deliver in action coaching measurable
  breakthrough results over the course of a year
  that have a bottom-line impact.

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Masterful Coaching 1732 Beacon St. Brookline, MA
02445 617-739-3300 www.masterfulcoaching.com