Strategic Media Planning 3'0 - PowerPoint PPT Presentation

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Strategic Media Planning 3'0

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Scott Howe, Global Sales Lead, Microsoft. Bart Sichel, Principal, McKinsey & Co. Brad Santeler, Director External Media Corporate Marketing, Abbott. Two Key Topics ... – PowerPoint PPT presentation

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Title: Strategic Media Planning 3'0

1
Strategic Media Planning 3.0
PANELISTSSean Finnegan, Chief Revenue Officer,
Vibrant Media Scott Howe, Global Sales Lead,
MicrosoftBart Sichel, Principal, McKinsey
Co.Brad Santeler, Director External Media
Corporate Marketing, Abbott
2
Two Key Topics

Roadblocks and Enablers for Testing Learning
Rise of Specialization and Complexity of
Integration

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