Importance of Growing Need of Social Media Marketing - PowerPoint PPT Presentation

View by Category
About This Presentation

Importance of Growing Need of Social Media Marketing


You can’t deny it that the reach of Social Media is increasing at a great speed and there is no better way out to connect to maximum no. of people except Social Media Marketing. Let’s go through the blog to know the importance of Growing Need of Social Media Marketing. Read Full Blog: – PowerPoint PPT presentation

Number of Views:110


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Importance of Growing Need of Social Media Marketing

The Growing Importance of Social Media Marketing
Google Partner
About Us
Jeewangarg is a renowned Digital marketing
company offering the ultimate SEO services and
Amazon/Flipkart services. This website designing
company has a team of SEO and PPC experts in
Delhi NCR equipped to handle an array of in house
services. Jeewangarg is the SEO expert in Delhi
who work on services like setup for SEO, Content
marketing, social media marketing , Off page and
On page optimization etc. PPC expert in Delhi NCR
work to provide various services such as creating
PPC campaign from scratch, preparing landing
page, provide quality ROI etc.
(No Transcript)
Let us Explore how big brands are taking into
consideration The Social Media to Engage Buyers
The role of marketing in engaging people has
shown revolution and Social Media is becoming a
very important tool in the hands of marketers to
engage with the target audience. According to
statista, Expected Revenue from Social Media is
going to jump around 2.5 times of the current
i.e. it is expected to reach around 6.5 million
by 2023 which is 2.6 million right now i.e. in
2018. But what the most critical thing to do is
to keep both reality and authenticity alive in
each brand interaction. And wherever you find
these both things you will be succeeded. 
Let us understand it with an Example of American
food beverage maker company PepsiCo
The Company doesnt just want to promote its
products but to make a cultural connect with its
customers and for that what could be better than
Social Media. They tried to target the youth by
touching their passion points through some
cultural moments, for instance festivities,
movies, music, emotions amp memes etc. For
valentines they start preparing for a Social
Media Campaign from September.
In this campaign the bollywood celebrity couple
Tiger Shroff and Disha Patani was introduced on
Pepsi. And you know what the impact of doing that
was instant. This campaign on Social Media soon
reached 57 million people and got 100 million
impressions. In the very less time the internet
was full of the articles on the couple with
Pepsis mention. 
Pepsi uses five such strategically planned social
media campaigns annually. And the Director, Cola
amp Hydration at PepsiCo India Mr. Tarun
Bhagat said If you do these moments every year
for 10 years, you will see the drastic difference
in brand connect.
Brands are working on very crucial and targeted
engagement. Each kind of moment works
differently for different brands and as per their
needs. For instance Some big companies need to
use retargeting to keep their brand on top of the
chart but others may need long-term involvement.
With the increased use of SmartPhones amp
Internet, a sudden visible increase in the
Digital Advertising can be seen that drives in
the customers to find out the trusted voices.
This can be done through 2 mediums, one is
through some referrals amp another one is
through influencers recommendations. But in both
of these ways the social media is becoming the
main channel to reach to the maximum no. of
It is important to get rid of the unwanted
traffic on social media, and how it will be done.
It will be implemented on the behalf of trust as
meaningful conversations are built on influence.
Everyone using social media has his or her own
community and it is important to know how people
can be rewarded on influencing his community. It
is the future of trust, word of mouth from the
friends peers and not just celebrities. But in
India we have given the celebrities God-like
status and because of that Bollywood grab all the
attention followed by cricket and religion.
Lets take an Example of Religious Campaign
The very well known Brooke Bond Red Label brand
wanted to connect with religion. And they started
a campaign on Ganesh Chaturthi in the form of a
video launched on social media Shree Ganesh
Apnepan Ka , and the most important part of the
campaign was that it showed Muslims making
Ganesha idols for a Hindu festival. It was just
to remove the prejudices.
And the effect was that Bollywood celebrities
jumped on the campaign. Actors Sai Tendulkar and
Gaurav Kapoor shared the story on their social
media profiles and Actor Sameeksha Sud recreated
the video, which gained eight lakh views
What Experts Have to Say
Experts also believe that social media is like a
boon for entrepreneurs, as it helps the pioneers
to uniquely position their brand or product.
Before six to seven years brands were just having
their presence, and customers were treating their
pages to give negative experience feedbacks only.
But thankfully it has changed as now brands
started realizing that social media requires
storytelling. And these stories need to be shared
among people with same mindset, in simple words,
Its like going back to the traditional word
of-mouth era because social media collects or
gather people with similar behaviour and tastes. 
By doing this you will get a fully fledged data
that can be used to capture to particular part in
order to become relevant to users. Social media
works at speedy pace that means when a moment
happens, you need to capture it in the first few
hours before the opportunity is gone. The brands
like PepsiCo Brooke Bond Red Label know the
fact and design their campaigns accordingly.
Wrapping Up
We are here wrapping up by saying that Social
Media Campaigns are the need of the hour for
todays businesses and websites as Social Media
has a global reach and nothing can give you as
many benefits as the Social Media Campaigns can,
when it comes to connect with more no. of people
and to engage them with your brand. When the
established brands like PepsiCo Red Label are
realizing the need of Social Media then there is
nothing to say about how much it is important for
the small medium organizations. Your quest for
the Top Social Media Marketing Ends here as at you will get the quality SMO SMM
services that too at the reasonable price.
(No Transcript)
Google Partner
Google Partner
0129-4005987 91-9350809090 91-9250809090
987, sector 37 Near Mathura Road Faridabad
,Haryana (121003) India