Social Media Strategy and Planning Essentials – Strategy and Tactics

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Social Media Strategy and Planning Essentials
Strategy and Tactics
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Building the strategy
A strategy should define the main aim of your
social media presence and set the parameters for
what it will deliver and how it will be delivered.
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Strategic challenges
Here you set out the business challenges for the
social channel that need to be overcome, and the
strategic activities that will enable this.
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Target audience
This frames who you want to reach via social
networks. For this, you need to understand your
core audience (personas, profiles, demographics
etc.) and identify any new customer types that
you want to attract based on your
products/services.
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Creating your social media plan

• Deliverables
• Channels activities
• Integration with other marketing
• Measurement

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