Smoke-Free Movies

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• Presented by the Y.E.S. Team

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• Tobacco companies agreed 10 years ago not to
  target youth in their advertising, but

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• Youth are still being reached through glamorous
  images used in movies.

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• New research suggests that young people may be
  influenced to smoke by movies they saw in early
  childhood.

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Movies rated G, PG and PG-13 have almost
80 of smoking scenes.
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• The study focused on 2,200 students ages 9
  through 12.

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• Researchers conducted interviews with children
  and their parents to track whether the kids had
  smoked in the past.

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List of Movies Used
Rated PG-13 40
Rated R 40
Rated PG 15
Rated G 5
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Smoking Occurrences in Movies
Rated PG-13 60
Rated R 21
Rated G and PG 19
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By the third survey

• 10 of kids had started to smoke
• On average viewed about 37 films
• Average exposure to almost 150 smoking
  occurrences

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• Children who may have seen smoking scenes at a
  preschool age were as likely to pick up a
  cigarette as those who had seen such scenes at a
  later age.

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• Bad language never killed anybody.

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• kids-in-mind.com
• smokefreemovies.ucsf.edu

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• Smoking in movies has doubled since 1982.

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Smoking is NOT glamorous.

• Yellow teeth and fingers
• Lip, lung, tongue cancer
• Wrinkles

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• Smoking half pack of cigarettes a day
• 1,000 a year.

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Secondhand smoke contains 4,000 chemicals

• Carbon monoxide
• Formaldehyde
• Chromium
• Arsenic

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