Raising the stakes: Promoting extra care housing A project to support the development of a range of

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Raising the stakes Promoting extra care
housing A project to support the development of
a range of successful housing with care solutions
for older people
Project funded by the Housing Corporation and
the Housing Learning Improvement Network
Project partners Elderly Accommodation Counsel
(EAC) Institute of Public Care (IPC) Moyra
Riseborough (RRCA) Peter Fletcher Associates (PFA)
Extra Care Housing Industry Forum meeting Harley
Room, 89 Albert Embankment, London SE1 7TP,
Monday 18th December 2006 - from 130pm to 430pm
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people

• Project aim
• To support the development of a dynamic and
  sustainable ECH market by providing all
  stakeholders with
• An evidence base
• What are the main aims of current providers?
• How do they try to achieve these?
• What evidence of success do we have?
• Building confidence in the market
• A standard language to describe ECH products
• Tools to measure outcomes
• Kitemarking of basic standards
• Communication tools

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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people

• Project outputs
• 1. Steps to Success Guide including
• Overview of existing provision
• Standard descriptors
• Evidence of results
• Critical success factors
• Measuring outcomes
• Kitemarking our proposition to the Industry
• Key purpose to sell kitemarking proposition to
  the wider industry.

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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people

• Project outputs
• 2. A website for all stakeholders including
• All material from Steps to Success Guide
• Introductions to ECH for different audiences
• Information about all ECH schemes, including
• provider objectives
• detailed description, using standard descriptive
  language, of buildings, services, target
  customers
• explanation of outcome measures adopted by
  provider
• details of outcome measurements
• Key purpose to promote ECH to all stakeholders

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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Current ECH provision Survey findings Prospects
for a descriptive typology
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Less than 10 properties
Stepping Stone
Mrs Mrs H Allison
BML Healthcare Ltd
Goldsborough
HicaLife
Orwell HA
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
30 - 40 properties
Retirement Security Ltd
Joseph Rowntree HT
Accent Homes
Housing 21
McCarthy Stone
Hanover
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
100 properties
Retirement Villages plc
Anchor Trust
Whiteley Homes Trust
HicaLife Developments Ltd
ExtraCare CT
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Facilities
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Resident selection comparison by main tenure
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Terminology
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Most frequently used words in providers literature
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people

• Survey method
• Starting point EAC National Database of Housing
  for Older People
• Devising the questions housing, services,
  services users
• Two stage survey
• Statements survey
• Returns and quality of data

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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
Findings figures and statistics Findings what
does this tell us? Findings statements Provide
rs share a common language with that of
Government departments and agencies, and with the
voluntary sector Independence, own home, care
and support are at the core of the present
definition of Extra Care Housing.
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people

• STAGE REPORT
• Survey has demonstrated the providers
  willingness to work with the project.
• The success of the project depends entirely on
  the involvement of the extra care industry.
  Ultimately the industry must own their Kitemark.

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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people
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Raising the stakes Promoting extra care
housingA project to support the development of a
range of successful housing with care solutions
for older people