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n today's rapidly evolving business landscape, staying ahead of the competition requires more than just a good idea. It demands a deep understanding of strategic principles and the ability to adapt quickly to change. – Business Strategy Podcast
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Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It also contributes to the entire sales and marketing pipeline. The stats back this up. The average B2B customer consumes between three and five pieces of content before they engage with a sales rep. 96% of those buyers choose to do business with organisations who have provided them with relevant content throughout the buyer’s journey. So it’s clear that an effective content marketing strategy can have a dramatic impact on both lead generation and lead quality. There are two parts to creating an effective content marketing strategy – the content and the distribution. Whether your content is created in-house, or it’s outsourced, you need to be tactical about your content marketing strategy. Leads nurtured by content spend up to 47% more, so you want to make sure your content marketing is done right.
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