Top Marketing Strategies every Entrepreneur must Learn for their Business - PowerPoint PPT Presentation

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Top Marketing Strategies every Entrepreneur must Learn for their Business

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Getting started with your business can be daunting. As an online entrepreneur, you should learn the various marketing strategies to succeed. – PowerPoint PPT presentation

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Title: Top Marketing Strategies every Entrepreneur must Learn for their Business


1
TOP MARKETING STRATEGIES EVERY ENTREPRENEUR MUST
LEARN FOR THEIR BUSINESS
2
  • Sometimes, a business idea just pops out from
    your mind, and lo! this can become the next big
    thing in the marketplace. To get started maybe a
    bit easier, but to continue and make the idea
    gets into greater heights can be daunting. As an
    online entrepreneur, you should learn how to
    apply the various marketing strategies for your
    business to succeed.

3
A Website is NOT Enough
  • Your personal branding is a significant factor to
    consider when introducing your product or
    service. Some entrepreneurs think that having a
    website can bring profit to the business. While
    that may be true, just having a website is not
    enough. You still need to implement various
    strategies that will help drive traffic to the
    website, engage possible customers, acquire
    sales, and maintain your online visibility.
    Failing to do so is like selling your business
    amid the wilderness.
  • and you would not like that to happen, right?

4
EFFECTIVE MARKETING STRATEGIES FOR ONLINE
ENTREPRENEURS
  • The following are the top effective marketing
    strategies for every business. All these must be
    well-understood by the business owners if they
    want to succeed in achieving their
    entrepreneurial goals
  • Content Marketing
    - Email Marketing
  • SEO and SEM
    - Automation
  • SMM
    - Affiliate Marketing
  •  Influencer Marketing
    - Youtube Marketing

5
1 Content Marketing
  • Some marketers may state that content is the
    lifeblood of a business. This makes the sire
    updated, and theyre an effective way to inform,
    engage, and persuade customers to check out and
    buy your products.
  • Content marketing is the process of marketing the
    product and service through blog posts, articles,
    images, pdfs, videos, podcasts, infographics,
    vlogs, and more.
  • Your content should be fresh, original,
    interesting, and enticing to your targeted
    audience. Thats why it is crucial to find and
    understand your audience very well, so you can
    come up with the content they will appreciate and
    get valuable insights.
  • VIEW MORE INFO ABOUT CONTENT MARKETING HERE

6
2 SEO and SEM
  • Search engine optimization (SEO) and Search
    engine marketing (SEM) both have the goal of
    driving quality traffic to the website and build
    an online presence. With the strategies under SEO
    and SEM, your website can be on the top pages of
    the search engines.
  • You need to make sure that your website pages and
    posts must be properly optimized. They should
    have effective

  •     Meta title
        Meta description

  •     Headings    
    Alt tags for images

  •     Tags
        Categories

  •     Internal and External links
  • You must also learn how to create quality
    backlinks through off-page SEO strategies.
  • Also, every company must consider utilizing the
    power of SEM strategies. These may include but
    not limited to Paid Search ads,  Google Adwords
    campaign, FB ads, list building, and others.
  • CHECK OUT MORE DETAILS ABOUT SEO AND SEM.

7
3 SMM
  • Social Media Marketing (SMM) is the process of
    reaching out to customers using social media
    platforms such as Facebook, Twitter, Pinterest,
    Instagram, and Tumblr. Although this seems to be
    easy, this requires proper monitoring and
    consistency. Its not enough that you create and
    publish posts on your social media channels. Ask
    yourself Is it interesting? Is it engaging?
  • Its essential to build social media engagement
    to your followers and people who show interests
    to your page or the products itself. Answer their
    inquiry, thank them for following you, join
    conversations, and contribute social media posts
    that are worth sharing.
  • LEVERAGE YOUR SOCIAL MEDIA MARKETING HERE.

8
4 Influencer Marketing
  • If you want to learn when it comes to marketing,
    then connect yourself to the experts. They are
    also known as influencers, who are well-rounded
    on the field they have chosen. They can be a
    leader in coaching or a most-followed personality
    on Twitter. Just imagine the boundless
    opportunity you can acquire if youve created a
    good business relationship with them. Its also
    an effective way to establish the credibility of
    your brand in the field of online marketing.

9
5 Email Marketing
  • Ever thought what can be an effective and more
    convenient way to keep a list of your potential
    buyers and inform them with your updates? Email
    marketing is the key. Nowadays, there are some
    email marketing tools such as Mailchimp, Aweber,
    GetResponse, Infusionsoft, and others. They are
    platforms wherein you can set up and organized a
    list of all your customers. This is also where to
    schedule or send emails to them, including links
    to your products on sale, promos, discounts, and
    new items available.
  • LEARN MORE WHAT CAN YOU GET FROM EMAIL MARKETING
    STRATEGY.

10
6 Automation
  • Save money and manage your business with less
    hassle through various automation processes you
    can apply to your business.  Using email
    marketing software, you can set up autoresponders
    or follow up emails so your leads will be kept
    updated with your offers and news.
  • Also, chatbots nowadays are bringing great waves,
    especially when it comes to Customer Support
    service. They are technology-based applications
    which are proven to help when it comes to
    accuracy and promptness.

11
7 Affiliate Marketing
  • When your product is starting to get established
    in the market, its also good to have other
    people promote it through affiliate marketing.
    Whats good about this strategy is that
    affiliates have their audience to whom the
    product can be offered. You just have to provide
    commissions for every sale they acquired.

12
8 Youtube Marketing
  • People love videos. Some prefer to have a video
    promotion instead of reading a long-written sales
    page. Since Youtube is the largest video
    marketing platform, then you should be there as
    well. It will help establish your online presence
    and build credibility.

13
  • An online entrepreneur must be open for
    innovation and informed with whats the best
    strategy that will fit the kind of business you
    have. It takes a lot of courage, consistency,
    persistence, and time management to succeed. So,
    be ready and make sure you nailed it!
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