7 Best Podcast Marketing Strategy For Beginners in 2020 - Geoflypages

1
7 Best Podcast Marketing Strategy For
Beginners in 2020
Digital Marketing Agency
2
What is Podcast Marketing

• Podcast is gaining popularity in the last few
  years. With more number of people showing
  interest in this single channel of content.
  Companies and advertisers are considering it as a
  good medium for the advertisement. 
• With over 5,25,000 podcast episodes online, this
  channel is growing with leaps and bounds. The
  average American time spending on podcasts grew
  many folds in the last eight to nine years.
  Businesses are considering to invest 500 million
  on advertising in Podcasts. But it is always
  difficult for advertisers to know the right
  strategy to tap the right audience. 

3

• With so many online channels and startups
  mushrooming in different business sectors. They
  are always looking for an effective medium to
  advertise their products and services. Video and
  blog marketing is there for years, Now is the
  time to try something new that helps you target
  and cater different set of audience which is
  unreachable before.

4
Podcast marketing strategies that you can use to
market your business.

• 1. Publish a Great Content
• 2. Invest in Equipment
• 3. Collaborate Your Show
• 4. Release at Least 3 Episodes in the Beginning
• 5. Sharing Your Content on Social media
• 6. Market Your Podcast on ios and Android
  Differently
• 7. Be Regular with Your Content

5
Explain One by One Podcast Marketing Strategy
How to Promote Your Podcast

• Publish a Great Content
• Your content is your hero. If you are producing
  great content then that will help you grow your
  podcast. Most businesses fail to produce
  high-quality content and they often fail after a
  few years. In other words, you can benefit a lot
  by doing nothing, just published a great and
  valuable content for your audience. 
• Word of mouth is a great marketing strategy even
  when there are no modern means of promotion. To
  get it done you need to record the best show
  possible. The topic should be attractive, add
  value to the user, your voice should be optimal
  and recorded in a professional way. Finding a
  great topic is the most difficult way and for
  that, you can take the help of various tools.

6

• 2. Invest in Equipment
• If you are a beginner then you must know that
  investing in audio equipment is a must for good
  online show. Buying cheap out-market equipment
  will make your content quality low. If you have
  the budget then you surely invest in high-quality
  audio equipment with controllers so that you can
  create effects and change the depth of voice.
  Good quality equipment will filter your voice and
  remove all the disturbances and turbulences which
  are created during the recording. 
• There are various high-Quality microphones in
  the market which you can choose from. Surely buy
  a branded and trusted audio tool to make your
  podcast episodes interesting.

7

• 3. Collaborate Your Show
• There are a number of ways by which you can
  drive traffic to your Podcasts. You can choose
  online channels that are hosting the shows from
  other producers. If you are a newcomer then you
  can collaborate your ideas with other podcasters
  and create content. This help in making your
  channel popular and tap the attention of other
  audience too.
• Collaboration has its own benefits, it gives you
  other's attention and helps in improving the
  idea. Featuring in other show is a kind of
  Advertisement which make your channel popular and
  help in using others medium to outreach audience.

8

• 4. Release at Least 3 Episodes in the Beginning
• Most of the Published only post a single episode
  in the beginning. This actually puts a negative
  impression on the users mind who has just joined
  your show and try to understand what is
  happening. Leaving a blank in the first week will
  upset your listeners. Try to publish at least 3-5
  episodes in the beginning so that

9

• 5. Sharing Your Content on Social Media
• Social media is a great content delivery
  platform, where you can share the content with
  your audible listeners and can even run an
  advertisement to promote your channel. Being
  social is everything and creating a fan base on
  social media is a must for the influencers and
  speakers. Keep in mind that podcast is a single
  channel content platform where your audience can
  only listen to you. So creating compelling
  content is pertinent. 
• Social sharing only help you reach a set of
  audience and to create their interest in your
  product you must have a great story to tell.
  Facebook and other social media channels have a
  certain taste of the audience. Choose the
  platform wisely, Facebook is good for humor based
  content and Twitter for interviews and sharing
  life experience. It is good in each and every
  channel so create content only for your audience,
  not for the robots.  

10

• 6. Market Your Podcast on ios and Android
  Differently
• One of the biggest problems that people are
  facing is how to target different listeners and
  where to send them after clicking the link. Well
  if you are trying to grow your base then you
  should use different platforms, With the ubiquity
  of Apple podcast and launch of google podcast, it
  becomes very easy to target the audience on
  different devices. 
• Social Media giant like facebook is also sending
  the traffic to cross platforms like Spotify, Stitc
  her, and TuneIn which are available for all types
  of Devices. Deep linking and landing experience
  are good for users. It even targets the audience
  beyond the podcast listeners. We can create ads
  and target an interesting audience so that even
  the non-listeners can be targeted.

11

• 7. Be Regular with Your Content
• If you are starting a podcast, please be regular
  with your content. Its important to publish to
  episodes regularly to keep the interest of the
  audience alive. Generally, people move out of a
  channel or stop listening if they are not
  consistent with your publication. Post at least 3
  episodes in a week to keep the audience
  interest. 
• To have a great start, Schedule your posts and
  monitor the performance. Keep on adding new and
  interesting content. If possible run an
  advertisement at the beginning which helps you
  showcasing your product and target your niche
  audience.

12
Source Geoflypages

• Final Words
• There are several benefits of starting a
  podcast. It will help your brand to grow and
  target a different set of audience which is
  untapped by other general means. So before
  starting a podcast define your audience and type
  of content that you want to deliver, Create an
  interesting piece of content that people like and
  generate awareness

13

• Digital Marketing Agency Web Design Company
• Visit Website