What Should Be Your Digital Marketing Strategy in 2016 - PowerPoint PPT Presentation

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What Should Be Your Digital Marketing Strategy in 2016

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Digital marketing is no more an option. It has become the need of the hour. With an ever expanding base of internet users, companies are taking their marketing online in order to connect with their customers and keep steady with the competition. – PowerPoint PPT presentation

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Title: What Should Be Your Digital Marketing Strategy in 2016


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What Should Be Your Digital Marketing Strategy in
2016 http//www.brainminetech.com/
2
Digital marketing is no more an option. It has
become the need of the hour. With an ever
expanding base of internet users, companies are
taking their marketing online in order to connect
with their customers and keep steady with the
competition. Whether doing it yourself or
hiring a digital marketing company in Pune, the
key is to develop a digital marketing strategy
that helps your business grow. Here are the
significant steps to formulate an advantageous
digital marketing strategy for online success.
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3
  1. Goal and Objective
  2. Identify Your Customer
  3. Identify Your Competitors
  4. Assign Rules
  5. Search Engine Marketing
  6. Content Marketing
  7. Social Media Marketing
  8. Email Marketing
  9. Mobile Marketing
  10. Affiliate Marketing

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4
1. Goal and Objective-
  • When looking for ways to grow your business, you
    might want to create brand recognition, beat
    competition or have a larger pool of customers.
  • Whatever your objective is, having clarity on
    what do you want to achieve through digital
    marketing efforts will increase your chances of
    success.
  • 3. Small businesses usually jump in blindly
    without any clear goal and that can ruin their
    efforts.

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5
2. Identify Your Customer-
  • Understanding your customers helps you to sell
    more. The more you know your customers or target
    audience the better you will be able to identify
    opportunities to connect with them and make them
    interested in your products and services.
  • 2. You need to understand that traffic does not
    equal to conversions. So keep your digital
    marketing strategy focused on conversions, which
    can only happen if you know who your target
    audience is and what their needs are.

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3. Identify Your Competitors-
  • According to the marketing guru Philip Kotler,
    Poor firms ignore their competitors average
    firms copy their competitors winning firms lead
    their competitors.
  • 2. Only those businesses are successful that keep
    an eye on what their competitors are up to, and
    use such information to strategize better. So
    identify who your competitors are, what they are
    doing and what is their position in the market.

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7
5. Search Engine Marketing-
  • 1. People are greatly spending time online,
    regularly using search engines to look for
    information, products and services.
  • 2. Be it on their computers or smart phones.
    Clearly, they can be targeted for your business
    through Search Engine Marketing. It is an
    incredible opportunity to target people directly
    based on what they search, putting your company
    and brand right in front of them.
  • 3. Targeting online users through search engine
    marketing tools like keyword research, on page
    and off page search engine optimization, link
    building, paid search advertising, and PPC can
    help you get traffic that leads to desired
    conversions.

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6. Content Marketing-
  • Content is the soul of digital marketing. And
    doing it right is the biggest challenge. There
    are multiple ways to share your business
    information with customers and it is wise to use
    a mix.
  • 2. Some of the popular ways of doing content are
    blogging, guest blogging, press releases, white
    papers, documents, presentation, podcasts,
    eBooks, videos, and infographics.

9
7. Social Media Marketing
  1. Defining the goals you want to achieve through
    social media marketing is a must. Chose the
    social networks you should be on. Also, think
    about whether you should have multiple social
    media accounts for certain networks.
  2. Obviously, you should be on the same networks as
    your audience be it Facebook, LinkedIn, Twitter,
    Google, Instagram, Pinterest, YouTube, Tumblr or
    Snapchat. Plan ahead the content you will share
    through social media. Without fail, stay focused
    on the topics your audience cares about.

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To conclude, consistently measuring the
results of your digital marketing efforts is of
utmost importance. Take time to analyze and check
how things are going. See what works and what
does not. Rectify the plans where necessary. And
yes, do not hesitate from seeking professional
help. A failed digital marketing strategy can
cost you lot more than the money spent on
advertising. The competition is tough and
customers today do not wait for a brand to
reappear to make another impression. So go ahead
and hire a professional digital marketing company
in India.
http//www.brainminetech.com/
11
Contact Us
Brainmine Web Solutions Pvt. Ltd.Ashoka Society,
Sambhaji Nagar, Kalewadi Phata(Thergaon), Pune,
Maharashtra - 411057 India P (020) 65297774 M
07387677774 info_at_brainminetech.com sales_at_brainmin
etech.com
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12
THANK YOU!!!
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