Get the best digital marketing services at Dexcel Digital Marketing Agency in Pune

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Digital Marketing Introduction
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• Any marketing that uses electronic devices like
  computer, phone, tablet or other devices.
• Including online video, display ads, search
  engine marketing, paid social ads and social
  media posts.

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What is digital marketing?
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• Also called online marketing.
• It is promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication.
• Includes email, social media and web-based
  advertising.
• Also text and multimedia messages as a marketing
  channel.

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Types of digital marketing
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Search Engine Optimization

• It is the process of optimizing your website for
  search engines.
• Main goal is to help a website rank higher in
  search results and get organic traffic from
  search engines.
• SEO has 2 types
• On-Page SEO
• Off-Page SEO

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Pay-Per-Click (PPC) Advertising
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• It gives you the ability to reach internet users
  on a number of networks through paid ads.
• You can set up PPC campaigns on Google, Bing,
  Linkedin, Twitter, Pinterest, or Facebook.
• Show your ads to people searching for terms
  related to services.
• Every time a user clicks on your ads, you pay a
  fee to the provider (and thus the term pay per
  click).

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Content Marketing
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• Content marketing is all about the content.
• Content in different forms like text, images,
  audio, and video.
• The goal is to reach potential customers through
  content.
• Content is usually published on a website.
• Then promoted through social media, email
  marketing, SEO, or even PPC campaigns.

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Content marketing tools
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• Blogs
• eBooks
• Online Courses
• Infographics
• Podcasts
• Webinars

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Email Marketing
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• It is the medium to get in touch with your
  potential customers.
• The people interested in your brand and this
  entails that these people want to hear from you.
• It create a number of funnels to turn those leads
  into customers.

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Social Media Marketing
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• It has to do with reaching people in the various
  social networks either through content marketing
  campaigns (postings), paid ads, or both.
• Goals are brand awareness and establishing social
  trust.
• Like Instagram, Facebook, Linkdin, You Tube.

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Affiliate Marketing
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• It works like you promote other peoples products
  and you get a commission every time you make a
  sale or introduce a lead.
• Affiliate marketing as a way to get people
  involved in your brand and sell your products for
  a commission.
• Affiliate marketer will get a commission as a
  reward but the benefits for you as a provider are
  much more.

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Video Marketing
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• It is something relatively new but recently it
  has become so popular that you simply cannot
  ignore it.
• You can make video of your content and publish it
  on your social media, websites.
• Videos are more likely to attract new customer.
• The best way to take advantage of video is to
  integrate them into your SEO, content marketing,
  and social media marketing campaigns.

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The benefits of digital marketing
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• A broad geographic reach
• Cost efficiency
• Quantifiable results
• Easier personalization
• More connection with customers
• Easy and convenient conversions

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The selection of digital marketing channels
depends on
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• Marketing Objectives Goals to increase brand
  awareness or encourage purchase
• Marketing Budget
• Customers Which platforms are your customers on?

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Why digital marketing required?
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• Competitive and sustainable content marketing
  strategy to reach and convert more customers
• Importance of embracing transformation and
  preparing for it.
• New channels of reaching customers.
• It is need of new digital era.
• Brand awareness
• Promotion of services or products.

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DExcel Digital Hub
Your Lifelong Business Growth Partner. Complete
solutions for all your Business Growth.

• Address Haritara, Shivane-Haveli, Pune, 411023
• Email Sales_at_DExcelDigitalHub.com
• Website www.dexceldigitalhub.com
• Contact No 91 8668252801 (What's app)