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Social Media

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Social Media IST 331 - Olivier Georgeon April 15th 2010 * * Adults are catching up with the trends Face has 250,000 new registrations per day with the over 18 ... – PowerPoint PPT presentation

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Title: Social Media


1
Social Media
  • IST 331 - Olivier Georgeon
  • April 15th 2010

2
Examples
  • Facebook
  • YouTube
  • Myspace
  • Twitter
  • Del.icio.us
  • Digg
  • Etc

3
Nominee for Nobel Peace Prize
  • The Internet was nominated to the Nobel Peace
    Prize for promoting dialogue, debate and
    consensus through communication.

4
Why You Should Care
  • eMarketer estimates by 2011 one-half of all
    Internet users will use social networking
    regulary.

5
Why You Should Care
  • Its not just for kids
  • In 2008, 43 of the U.S. adult population used
    online social networking at least once a month.
    That figure will rise to 49 in 2011.

6
Why You Should Care
  • Its still a lot of teens though
  • 83 of US teens today use social networks

7
Why You Should Care
  • Advertising Spend
  • 2.1 Billion spent on social media in 2008
  • 4.1 Billion social media spend by 2011

8
What is Social Media?
  • Social Network
  • User Generated Content (UGC)
  • Social Bookmarking

9
Social Network
  • Online communities of people who share interests
    and activities,
  • or who are interested in exploring the
    interests and activities of others.
  • Examples Facebook, MySpace, LinkedIn, Orkut

10
User Generated Content (UGC)
  • Or Consumer Generated Media (CGM)
  • Defined Media content that is publicly available
    and produced by end-users (user).
  • Usually supported by a social network
  • Examples Blogs, Micro-blogs, YouTube video,
    Flickr photos, Wiki content, Facebook wall posts,
    Second Life

11
Social Bookmarking
  • A method for Internet users to store, organize,
    search, and manage bookmarks of web pages on the
    Internet with the help of metadata.
  • Based on communities
  • The more people who bookmark a piece of content,
    the more value it is determined to have.
  • Examples Digg, Del.icio.us, StumbleUpon, and
    Reddit,

12
Social Media Principles
  • Who you are
  • Personalization
  • Who you know
  • Brows network
  • What you do
  • Generate an activity stream
  • Share an activity stream
  • Process an activity stream

13
Generate an activity stream
  • Automatic
  • Google History, Google Analytics
  • Blog
  • Micro-blog
  • Twitter, yammer, identi.ca
  • Mailing groups
  • Google groups
  • Social network tools
  • Facebook, Digg, FriendFeed

14
twitter.com
Time
Why Twitter works?
Asking why twitter works?
15
Facebook.com News / Live Feed
Time
16
plurk.com
Time
Time
There is some semantics
17
Google Groups
Time
Time
18
Share activity stream
  • Web pages
  • Twitter, Facebook, friendFeed
  • email
  • Sms
  • twitter
  • IM
  • Twitter
  • RSS Feeds

19
RSS Feed
Time
List of Items
With a time stamp
20
friendfeed.com
Time
Aggregate your Life stream From different
sources
- Twitter - Blog - Facebook - Digg
21
Process activity streaming
  • Overwhelming amount of information
  • Need for abstraction
  • Collaborative analysis
  • Automatic formatting

22
Netvibes.com
RSS Feed aggregation
Read
23
Google Reader
RSS Feed aggregation
Read
24
Google share items
RSS Feed syndication
Read
Share
25
Pipes.yahoo.com
Automatic Feed processing
  • Advanced Filter
  • Advanced syndication

Time
Time
Time
Abstraction
26
Modeling process
Raw data
Find a semantic
Infer higher-level symbols
Find patterns of interest
Analysis
Time
Activity
27
Use social mediasto improve your online presence
28
Tactics for Any Budget
  • Host a blog
  • Participate on industry leading blogs and
    conversations
  • Host or sponsor a podcast
  • Host/participate on discussion boards
  • Try Viral video
  • Create a group on a social network
  • Run media on a social network
  • Add social bookmarking links to your content

29
Best Practices
  • Attempt to leverage an existing social networks.
  • Avoid creating your own network surrounding your
    brand
  • Experiment with creating networks catering to
    specific audiences or special interests, not
    brands
  • Listen and study the community before you enter
    the discussion
  • Converse and dont shout
  • Be prepared to relinquish control of the brand
  • Be honest and transparent about your involvement
  • Learn through experimentation
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