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What is Social Media Marketing (1)

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To create your brand, increase sales, and boost website traffic, social media marketing is the use of social media channels to communicate with your audience. This includes posting great content on your social media accounts, listening to your fans and engaging them, reviewing your performances, and running ads on social media. Yahoo, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the main social media sites (at the moment). There are also a variety of resources for social media management that help companies get the most out of the above mentioned social media channels. – PowerPoint PPT presentation

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Date added: 7 October 2020
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Title: What is Social Media Marketing (1)


1
Social media marketing
  • To create your brand, increase sales, and boost
    website traffic, social media marketing is the
    use of social media channels to communicate with
    your audience. This includes posting great
    content on your social media accounts, listening
    to your fans and engaging them, reviewing your
    performances, and running ads on social media.
    Yahoo, Instagram, Twitter, LinkedIn, Pinterest,
    YouTube, and Snapchat are the main social media
    sites (at the moment). There are also a variety
    of resources for social media management that
    help companies get the most out of the above
    mentioned social media channels. For instance,
    Buffer is a platform for social media management
    tools that can help you achieve social media
    marketing success. We want to help you succeed,
    whether you want to create a brand or to develop
    your business.

2
OVERVIEW
  • Marketing on social media first began with
    printing. To attract traffic to their websites
    and, potentially, sales, companies have posted
    their content on social media. Yet social media
    has matured well beyond just being a platform for
    material to be broadcast. Today, corporations use
    social media in a multitude of different forms.
    For example, a company that is concerned with
    what people think about its brand will track
    discussions on social media and respond to
    specific mentions (listening and interaction on
    social media.

3
How Social Media Marketing Can Help You Meet Your
Marketing Goals
  • Marketing on social media will help with a
    variety of objectives Growing traffic from
    websites Constructing conversions Name Awareness
    Raising Creation of brand identity and positive
    association of brands Improving engagement and
    contact with main audiences The larger and more
    involved your audience is on social media
    networks, the easier it is for you to accomplish
    any other marketing target on your list!

4
Best Social Media Marketing Tips
  • Ready to get started with social media marketing?
    To kick start your social media campaigns, here
    are a few social media marketing tips. Planning
    Social Media Content -As discussed earlier, it is
    necessary to develop a social media marketing
    plan. To help brainstorm marketing topics that
    would interest your target audience, suggest
    keyword analysis and competitive research. What
    do other companies in your business do to drive
    social media engagement?
  • Consistent with other aspects of online
    marketing, content reigns supreme when it comes
    to social media marketing. Fantastic social
    content. Make sure you post frequently and give
    genuinely useful knowledge that will be helpful
    and interesting to your ideal customers. Social
    networking photos, videos, infographics, how-to
    guides, and more can be used in the content you
    post on your social networks.
  •  A Clear Brand Image helps the company to project
    the brand image across several different social
    media channels using social media for marketing.
    Although each platform has its unique atmosphere
    and voice, the core personality of your company
    should remain unchanged, whether its friendly,
    fun, or trustworthy.

5
  • Social Networking for Content Promotion Social
    media marketing is a great way to share with
    readers the best website and blog content. If you
    build a loyal audience on social media, you will
    be able to share all your latest content and
    ensure that new items can be discovered
    automatically by your followers. Plus, great
    content for your blog will help you create more
    followers. Its a surprising way of selling
    advertising.
  • Sharing curated links-While it is a fantastic way
    to utilize your exclusive, original content to
    gain followers, fans, and devotees by using
    social media for marketing, it is also an
    opportunity to connect to outside posts. Dont be
    shy about referring to them if other outlets have
    fantastic, useful knowledge that you think your
    target audience would enjoy.
  • Competitor monitoring is often necessary to keep
    an eye on rivals, which can provide useful
    information for keyword analysis and other
    insights into social media marketing.
  • If your rivals are using a certain platform or
    form of the social media marketing that seems to
    work for them, try doing the same thing, just do
    it better! Measuring Analytics Success Without
    monitoring data, you can not evaluate the success
    of your social media marketing strategies.
  • As a fantastic social media marketing tool,
    Google Analytics can be used to help you evaluate
    the most effective social media marketing
    tactics, as well as assess which strategies are
    best abandoned. Social Media Crisis
    Management-For brands on social media, things do
    not always go swimmingly. Its best to have a
    playbook in place to let the workers know how to
    cope with a snafu. See our Social Media Crisis
    Management Guide see some of the worst social
    media scandals, plus advice on how to cope with
    them.

6
How to Choose the Best Social Media Platforms for
Marketing
  • Heres a summary of how to use social media
    according to the specific user base and climate
    of-site for marketing. Different marketing sites
    for social media need different approaches, so
    create a specific approach customized for and
    platform.
  • Using Facebook for Social Media Marketing
  • The informal, friendly world of Facebook demands
    an aggressive marketing strategy for social
    media. Start by building a Business Fan Page for
    Facebook. As the visual dimension is a key
    element of the Facebook experience, you will want
    to pay close attention to the layout. Facebook is
    a place where people go to talk with friends and
    relax, so keep your tone light and welcoming. And
    note, the organic scope can be extremely
    restricted on Facebook, so consider a
    cost-effective Facebook ad strategy that can also
    have a significant impact on your organic
    presence on Facebook!

7
Using Pinterest for Social Media Marketing
  • One of the fastest-growing trends in social media
    marketing is Pinterest. The image-centered
    platform of Pinterest is suitable for retail, but
    for social media purposes or sales-driving
    advertising, everyone can profit from using
    Pinterest. Pinterest enables brands to highlight
    their product offerings while also building
    eye-catching, distinctive pinboards for brand
    personality. When designing the Pinterest plan,
    note that the primary audience of the social
    network is female. You need a presence on
    Pinterest if thats your demographic!

8
Using Twitter for Social Media Marketing
  • Twitter is a marketing platform for social media
    that helps you to broadcast your updates around
    the internet. In your industry or related fields,
    join tweeters, and you can obtain a steady stream
    of followers in return. Mix your official tweets
    with friendly, brand-building tweets about
    specials, promotions, and news. Be sure to
    retweet when a client has something good to say
    about you, and when possible, dont forget to
    answer questions from users. Using Twitter as a
    marketing tool for social media revolves around
    conversation and contact, so be sure to connect
    to grow and develop your followers as much as
    possible.

9
Using LinkedIn for Social Media Marketing
  • LinkedIn is one of the platforms for social media
    marketing that is more competent. LinkedIn Groups
    are a fantastic way to enter into a professional
    conversation with individuals in related
    industries and provide a way for like-minded
    people to share information. Its also perfect
    for a job posting and general networking amongst
    employees. Encourage clients or clients to send a
    recommendation on your LinkedIn profile to your
    company. Recommendations make the organization
    look more trustworthy and credible to potential
    clients. Browse the Questions section of LinkedIn
    as well providing answers allows you to become a
    thought leader and win trust.

10
Using YouTube for Social Media Marketing
  • YouTube is the number one place for video content
    production and sharing, and it can also be an
    immensely effective tool for social media
    marketing. To make their video go viral, many
    companies attempt to create video content, but in
    fact, those chances are pretty small. Focus
    instead on making useful, insightful how-to
    videos

11
Location-Based Social Media Tools
  • Platforms for social media such as Yelp and
    FourSquare are perfect for brick and mortar
    companies trying to incorporate social media
    marketing. To claim your location spot, register
    on these pages, and then consider additional
    benefits such as check-in rewards or exclusive
    discounts. Know, these tourists will have their
    phones in their hands, so they can write reviews
    and upload them.

12
Using Reddit for Social Media Marketing
  • For sharing compelling content, Reddit, or
    similar social media sites like Stumble Upon or
    Digg, are perfect. Reddit has tremendous social
    media marketing potential with over 2 billion
    page views a month, but advertisers should be
    warned that only genuinely original, interesting
    content will be accepted. Posting on Reddit is
    playing with fire, posting spammy, or openly
    sales-focused content, and this extremely
    tech-savvy group could berate your business. If
    you have content that you think will be
    appreciated by the Reddit community (most are
    young, geeky, liberal, and internet-obsessed),
    you could reap enormous advantages and gain
    valuable traffic.

13
Paid Social Media Marketing Tips
  • We love paid social ads because it extends your
    scope in a highly cost-effective way. If you play
    your cards correctly, at a very low cost, you
    will get your content and deals in front of a
    large audience. Most social media sites offer
    extremely granular targeting capabilities,
    enabling you to concentrate your budget on
    precisely the types of people most likely to be
    involved in your business.  Below are some tips
    and resources for getting started with paid
    social media marketing

14
Creating Effective Facebook Ads
  • Facebook can be one of the most effective
    advertising outlets for moving your company
    forward if you know how to use it properly. And
    thats not just to increase awareness of the
    brand. Youll learn how to create powerful
    Facebook ads that generate real leads in this
    guide. Check out WordStream Social Ads, our
    latest offering that makes Facebook advertising
    simpler and more successful, if youre already
    advertising on Facebook and looking to save time
    AND money.

15
How to Create Twitter Ads
  • Many organizations are not quite sure how to
    approach Twitter marketing from a paying
    viewpoint. Its not a one-size-fits-all
    undertaking, and if you dont know exactly what
    youre doing, you could end up spending a lot of
    cash. Learn how in this guide to master Twitter
    ads.
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