How To Prioritize Social Media Efforts? - PowerPoint PPT Presentation

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How To Prioritize Social Media Efforts?

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When marketers could think to ignore the shiny new ball of social media doesn’t exist anymore, but 2018 demands much more than that! To using social media platform marketers who find it difficult to decide what they should be doing based on their industry and marketing goals. So Let’s discuss how to prioritize the social media strategies so that you can achieve your business goals flawlessly. – PowerPoint PPT presentation

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Title: How To Prioritize Social Media Efforts?


1
How To Prioritize Social Media Efforts?
2
Social Media Marketing Scenario
  • The era when marketer could think social media
    doesn't exists anymore.
  • 2018 demands much more than that!
  • Social Media Platforms become a least requirement
    in digital marketing strategies of various
    companies.

3
Queries in Social Media
  • Which platforms should you be active on?
  • What are the buzzing social media platforms you
    should know about?
  • These questions certainly plague such marketers
    who find it difficult to decide what they should
    be doing based on their industry and marketing
    goals.

4
Mistakes
  • Marketers don't focus on the platforms which
    relevant to their business.
  • To avoid missing out any big opportunity they
    touch every social media platforms.
  • Because of these such a rush, they aren't able to
    pay attention to the platforms which actually
    matter for them.

5
Facts of Social Media Marketing
  • Facebook
  • 79 of people online use Facebook.
  • Daily Facebook use 76
  • Facebook sends 82 of social media traffic to
    longer stories and 84 of social traffic to
    shorter news articles.
  • As of June 2018, Facebook had 1.47 billion daily
    active users and 2.23 billion monthly active
    users.
  • Twitter
  • 81 of millennials check Twitter at least once
    per day.
  • 29 of Internet users with college degrees are on
    Twitter.
  • Twitter accounts for 16 of referrals to longer
    articles from social sites and 14 for shorter
    news articles.
  • There are 369 million monthly active Twitter
    users as of 2018.

6
Social Media Marketing strategies
  • These are the following strides to prioritize the
    social media strategies so that you can achieve
    your business goals flawlessly.
  • Surveying internal content generating range
  • Recognize your goals
  • Understand the contrast between social media
    platforms
  • Know the concept of organic posting vs promoted
    posting
  • Choose the social media platform as per your
    business

7
1. Surveying internal content generating range
  • Understand how to create and post the contents on
    social media plateforms.
  • Unaderstand what you are capable of doing
  • Focus on the area you want to improve
  • Make the perfect contents for those platforms
    that you want to target.

8
2. Understand the contrast between social
media platforms
  • You have to devote significant amount of time to
    figure out the contrast between social media
    platforms.
  • Most buzzing Social Media Platforms
  • Facebook
  • Twitters

9
Facebook
  • Facebook is casting the widest extent of net
    possible.
  • Organic posting seems to be a challenge with
    constant changes in the algorithm of its
    Newsfeed.
  • Posting the video content on Facebook would be
    great as it will continue to grow its video
    platform in the near future.

10
Twitter
  • Twitter is the most favorite platform for social
    media marketers.
  • It's an amazing and powerful tool for promoting
    your brand and content.
  • Twitter is the direct communi-cation with other
    users, so you should get out there, go social,
    and engage with more and more folks.

11
3. Know the concept of organic posting vs
promoted posting
  • Organic Posting
  • Using free tools provided by each social
    network(Facebook/Twitter) to build a social
    community and interact with it, sharing posts and
    responding to customer comments
  • Disadvantage is that sometimes your posts have
    got minimal views.
  • People don't pay attention on organic post.

12
Know the concept of organic posting vs promoted
posting
  • Promoted Posting
  • Promoted posting in social media is influenced by
    advertising dollars spent.
  • Any post in your news feed that has the
    Sponsored tag is paid social media.
  • If you then like that post, that is considered
    a paid reaction.
  • Paid social media includes boosted posts, ads
    optimized for clicks, lead generation forms,
    video ads, among other objectives, and can be
    targeted by a variety of demographic and
    behavioral factors.
  • In social media you need to balance between
    posting organically and understand the fact when
    it would be advantageous to post social ads.

13
4. Choose the social media platform as per your
business
  • Find out which channels go for better engagement?
  • For prioritizing the social channels then
    consider the following factors
  • Time to get engaged.
  • Platforms which have the highest engagement.
  • Resources and time to curate posts.

14
Wrapping Up
  • At the end, everything is depend on
  • what is the niche of your business?
  • what is the quality of content that you can
    create?
  • a deep insight of knowing about your ideal type
    of customers
  • what extent they use social media?

15
Thank You
For more Information visit to https//www.blurbpoi
ntmedia.com/
  • Stay in touch

Blurbpoint Media Pvt Ltd, TF-6, Shubh Complex,
Shahibaug, Ahmedabad-380004. Gujarat, India.
Ph. 91 99786 32425 Email
support_at_blurbpointmedia.com Web
https//www.blurbpointmedia.com
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