The History of Sports and Entertainment Marketing - PowerPoint PPT Presentation

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The History of Sports and Entertainment Marketing

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The History of Sports and Entertainment Marketing Connection-All types of venues provide us, the consumer, with a type of excitement or thrill that we seek from our ... – PowerPoint PPT presentation

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Title: The History of Sports and Entertainment Marketing


1
The History of Sports and Entertainment Marketing
2
Connection-All types of venues provide us, the
consumer, with a type of excitement or thrill
that we seek from our everyday lives
  • Whats the last venue you went to?
  • What was it for?

3
History of Leisure
4
Development of Sports and Entertainment Marketing
5
Marketing Today
6
Marketing Price Similarities of Sports and
Entertainment
7
Comparing the 4ps of Marketing
Marketing Mix Component Traditional Consumer Product Entertainment Product Sports Entertainment Product
Light Bulb Movie Baseball Game
Product Who is my customer? Someone in the dark who needs a light bulb Someone who wants to be entertained by a plot/character Someone who wants to be entertained by sports
Place Where will I sell the product? In a local hardware store, grocery store, or online In local theaters, stores. Online, though pay-per-view TV, or cable/satellite TV At local stadiums, in sports bars, online, through pay-per-view TV/satellite TV
Price Ho do I compete for customers? Price better for quality than the competition and increase sales Consumer choice to buy a movie ticket is not base on price. Is largely set and based on what theaters can charge and what people will pay Consumers choice to buy a baseball ticket is not based on price. Price is set and based on what sports teams can charge and on what people will pay
Promotion How do I inform customers? Advertising in print and on TV, and having in-store promotions Great Web site in theater and TV previews stars on late night TV/talk shows in magazines and books and lunch boxes and billboards action figures and collectibles Games on TV selling jerseys giving away prizes at games family days at the stadium talk radio ads sports shows high profile players on TV, in magazines and on billboards, bobble head dolls, trading cards
8
Marketing Place Similarities of Sports and
Entertainment

9
Marketing Place Similarities of Sports and
Entertainment
10
Marketing Price Similarities of Sports and
Entertainment
11
Price Problems
12
Marketing Promotion Similarities of Sports and
Entertainment
13
Convergence of the marketing mix?
14
Synergy
15
Risk Insurance CoverageIf you were planning a
rock concert, what would you insure
Illness or Bodily Injury Property Damage Loss or Damage Event Cancellation
Actors/ Performers Studios/ Theaters Props/Costumes Movie/TV Production
Athletes Stadiums Contracts Athletic Training
Pro and Amateur Sports Teams Arenas Equipment Sporting Events
Spectators/ Audience Members Concert Halls Merchandise Concerts
16
The Differences in marketing Sports and
Entertainment
17
What are the 2 key differences in marketers
18
Differences in Products
19
Differences in Revenue
20
Differences in Revenue
21
Sponsorships vs. Endorsements
22
Advertising and Broadcast Rights
23
Homework
  • -30pts for all late assignments
  • Key Terms
  • P. 28, P. 32, P. 39
  • Quick Check
  • P. 31, P. 38 P. 42
  • Work Sheet 2.2 (in textbook)
  • P. 44
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