1.03 Identify significant people and events in the history of the sports and entertainment marketing - PowerPoint PPT Presentation


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1.03 Identify significant people and events in the history of the sports and entertainment marketing


First female to be named The Sporting News Man of the Year. George 'Babe' ... Voted Greatest Baseball player of all-time by the Sporting News. Cassius Clay ... – PowerPoint PPT presentation

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Title: 1.03 Identify significant people and events in the history of the sports and entertainment marketing

  • 1.03 Identify significant people and events in
    the history of the sports and entertainment
    marketing industry.

P.T. Barnum
  • Developed the Barnum and Bailey Circus promoting
    it as The Greatest Show on Earth.
  • Earliest US millionaires
  • Had a New York newspaper run his obituary in
    advance so that he could read it himself. He
    passed away two weeks later.

Walt Disney
  • Created Mickey Mouse in Steamboat Willie which
    was the first fully synchronized cartoon. Disney
    was the voice of Mickey formerly known as
    Mortimer Mouse. His wife suggested he change the
    name to Mickey Mouse.
  • Produced the first feature-length cartoon Snow

Walt Disney continued . . .
  • Opened Disneyland in Anaheim, California in
  • Developed Disney World in Orlando, Florida in
    1971. (First of the four parks.)
  • Developed the Experimental Prototype Community
    of Tomorrow (EPCOT)
  • Died prior to seeing any of his plans completed.
  • Upon his death, his empire worth over 100

Charlie Chaplin
  • Slap-stick comedy
  • Widely recognized movie stars
  • Character wore
  • Baggy pants
  • Tight coat
  • Large shoes on the wrong feet
  • Black derby hat
  • Turned film comedy into an art form
  • 1915, signed with Essanay for 1,250/week to make
    14 films

Lucille Ball
  • Actor, musician, comedian, model, producer
  • Emmy awards
  • 1952 Best Comedienne
  • 1955 Best Actress in a Continuing Performance, I
    Love Lucy
  • 1967 1968 Outstanding Lead Actress in Comedy
    Series, I Love Lucy

Lucille Ball continued . . .
  • One of televisions first leading ladies
  • The man served as supporting role
  • Helped to advance career of many Latino
  • Husband Desi Arnez, Cuban bandleader

Steven Spielberg
  • Director and producer
  • Films include
  • Jurassic Park I-III
  • Men in Black I II
  • Shrek
  • Schindlers List
  • E.T., The Extra-Terrestrial
  • Jaws
  • The Color Purple

Steven Spielberg continued . . .
  • Commercial tie-in
  • Reeses Pieces in E.T., The Extra-Terrestrial

Louis Armstrong
  • Revolutionized jazz
  • Put the soloist to the front of the band,
    emphasizing talent
  • Played the cornet and trumpet, sang and led the
  • Wrote Hello Dolly and What a Wonderful Life

The Beatles
  • Included George Harrison, John Lennon, Paul
    McCartney, and Ringo Starr (Richard Starkey)
  • Early members included Stuart Sutcliffe and
    Peter Best
  • Created first concept album, Sgt. Peppers Lonely
    Hearts Club Band
  • 1970, band split
  • 1980, Lennon murdered

Elvis Presley
  • Sold over 1 billion records worldwide
  • 131 different albums/singles to achieve gold,
    platinum or multi-platinum status

Elvis Presley continued . . .
  • Revolutionized television performances
  • On the Ed Sullivan show record-breaking, hip
    shaking, scandal making performance
  • Caused a nation-wide scandal
  • Many advertisers reconsidered their support of
  • Pioneered rock and roll
  • Actor movies included Blue Hawaii, Jailhouse
    Rock, and King Creole

Oprah Winfrey
  • Baltimore Talk show, People Are Talking
  • Chicago Morning talk show, A.M. Chicago
  • 1986 launched the Oprah Winfrey Show
  • Grossed 125 million by end of first year

Oprah Winfrey continued . . .
  • Production company Harpo Productions
  • Oprah spelled backwards
  • Privately syndicating her show allowed her to
    make more money
  • Oprah Book Club
  • 1999 Oxygen channel
  • Magazine O The Oprah Magazine

Pioneers in the Sports Marketing Industry
Michael Jordan
  • Greatest player ever to play basketball
  • Nike and NBA marketed him as Air Jordan
  • Minor league baseball with Birmingham Barons, the
    Double A affiliate of Chicago White Sox

Michael Jordan continued . . .
  • Movie Space Jam
  • President of Basketball Operations for the
    Washington Wizards
  • Endorses products including
  • Nike
  • Gatorade
  • Sara Lee Corporations Hanes brand clothier
  • Rayovac
  • Chevrolet

Mildred Babe Didrickson Zaharias
  • Greatest female athlete of all time
  • Female Athlete of the Year six times

Mildred Babe Didrickson Zaharias continued . . .
  • Sports included
  • Basketball, track, golf, baseball, tennis,
    swimming, diving, boxing, volleyball, handball,
    bowling, billiards, skating, cycling
  • First female athlete to sign an endorsement
  • Wilson Sporting Goods
  • 100,000

William (Bill) H.G. France Sr.
  • Founded National Association of Stock Car Auto
    Racing (NASCAR)
  • Founded International Speedway Corporation (ISC)
    owns and/or operates
  • Daytona International Speedway
  • Talladega Superspeedway

William (Bill) H.G. France Sr. continued . . .
  • Michigan International Speedway
  • California Speedway
  • Homestead-Miami Speedway
  • Phoenix International Raceway
  • Richmond International Raceway
  • Darlington Raceway
  • North Carolina Speedway
  • Kansas Speedway

Jack Jackie Roosevelt Robinson
  • First student to letter in four sports at UCLA
  • Baseball
  • Basketball
  • Football
  • Track field
  • Professional football for Los Angeles Bulldogs

Jack Jackie Roosevelt Robinson continued . . .
  • Broke Major League Baseball color barrier
    offered contract to play for the Brooklyn
  • Won National League batting title and Most
    Valuable Player awards
  • Former President of Chock Full ONuts
    restaurant and coffee company

Jackie Joyner-Kersee
  • Basketball scholarship at UCLA
  • Cover of Sports Illustrated labeled Super
  • First female to be named The Sporting News Man of
    the Year

George Babe Herman Ruth Jr.
  • Baseballs first great slugger
  • Called Bambino The Sultan of Swat
  • Babe came from Jack Dunn, former manager of the
    Baltimore Orioles
  • Orioles sold his contract to the Boston Red Sox
    and then sold to the New York Yankees

George Babe Herman Ruth Jr. continued . . .
  • Yankee Stadium is considered The House that Ruth
  • Associated Press Athlete of the Century
  • Member of ESPNs Sport Century/Athletes of the
  • Voted Greatest Baseball player of all-time by the
    Sporting News

Cassius Clay
  • Self-promoted as I am the Greatest!
  • Won Gold Medal Olympics Light Heavyweight
  • Defeated Sonny Liston to become the World
    Heavyweight Champion

Cassius Clay continued . . .
  • Joined Nation of Islam changed name to Muhammed
  • Refused to join the Army. Was stripped of boxing
    title and license. The Supreme Court reversed
    the conviction.
  • Rumble in the Jungle in Kinshasa, Zaire
    defeated George Foreman to regain the World
    Heavyweight Championship.
  • Thrilla in Manilla defeated Joe Frazier
  • Lit the torch at Olympic Summer Games in Atlanta,

Max Muhleman
  • Founded Muhleman Marketing Inc. in Charlotte
  • Clients include Anheuser-Busch, Coca-Cola, and
  • Created permanent seat license
  • Helped Charlotte to acquire the Charlotte Hornets
    and the Carolina Panthers

Vince McMahon
  • Born Pinehurst, NC
  • Graduated from East Carolina University
  • 1982 purchased Capitol Wrestling from father,
    later called World Wrestling Federation
  • Called professional wrestling sports
  • Battled World Wildlife Fund to keep WWF. Courts
    ruled against the World Wrestling Federation.
  • Changed name to World Wrestling Entertainment

Examine the Evolution of Sports and Entertainment
Sports Marketing
  • 1858 Fans paid to attend a baseball game
    between two teams in the New York City area at
    Fashion Rack Course in Queens.
  • 1906 National Collegiate Athletic Association
    (NCAA) was officially formed to govern collegiate
  • 1934 Lou Gehrig appeared on a Wheaties box.

Sports Marketing
  • 1943 All-American Girls Professional Baseball
    League was formed due to many Major League
    Baseball players serving in WWII.
  • 1949 Wilson Sporting Goods signed golfer Babe
    Didrickson Zaharias to an endorsement contract
    for 100,000 per year.

Sports Marketing
  • 1964 Phil Knight opens Blue Ribbon Sports. In
    1972, the name is changed to Nike.
  • 1972 Title IX is enacted, mandating equal
    access to educational opportunities for men and
  • 1973 Rich Foods pays 60,000/year for the
    naming rights to the Buffalo Bills football

Sports Marketing
  • 1980 The US boycotts the Summer Olympics in
  • 1984 The Olympics becomes commercialized.
    Peter Ueberoth helps to make the Olympics
  • 1996 Olympic Park in Atlanta, GA is bombed.

Entertainment Marketing
  • 1550-1700 Introduction of outdoor entertainment
    including bowling, primitive amusement rides,
    music and dancing.
  • 1919 Development of recording of sound on
    motion picture film.
  • 1920 First commercial radio stations with
    regularly scheduled broadcasts.

Entertainment Marketing
  • 1926 RCA established the National Broadcasting
    Company (NBC)
  • 1927 Farnsworth transmits first electronic
    television picture receives patent.
  • 1927 The Columbia Broadcasting System (CBS) is

Entertainment Marketing
  • 1929 The Stock Market Crash leads to the Great
    Depression closing nearly three-fourths of
    amusement parks.
  • 1939 First television is sold.
  • 1948 Televisions are in over one million
  • 1951 Color television is introduced.

Entertainment Marketing
  • 1955 Disneyland in Anaheim, California opens
    costing 17 million to build.
  • 3.8 million visitors come the first year
  • 1960 Over 100 million television sets are in
    homes around the world.
  • 1961 Six Flags opens in Texas
  • First regional theme park

Entertainment Marketing
  • 1971 The Magic Kingdom in Walt Disney World in
    Orlando, Florida opens costing 375 million the
  • 1980 CNN, the first all news network, is
    launched by Turner Cable Network
  • 1980 Prince Charles and Diana Spencer are
    married on international television

Entertainment Marketing
  • 1981 First IBM Personal Computers are available
    for retail sales
  • 1981 MTV debuts
  • 1982 Michael Jacksons Thriller sells 20
    million albums
  • Largest selling record ever
  • 1983 First compact disc is released

Entertainment Marketing
  • 1985 Nintendo home entertainment system is
  • 1989 Time and Warner merge to become Time
    Warner Inc.
  • 1995 First television program delivered via the
    Internet (webcast)
  • 1997 Princess Diana is killed in an automobile
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