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Sports and Entertainment Marketing

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Sports and Entertainment Marketing Ken Kaser University of Houston Conrad Hilton College * * * * * * * * * * * * * * * * * * * * * * * * * Sports and Entertainment ... – PowerPoint PPT presentation

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Title: Sports and Entertainment Marketing


1
Sports and Entertainment Marketing
  • Ken Kaser
  • University of Houston
  • Conrad Hilton College

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Sports and Entertainment MarketingHistory
  • Today - popular course in many school districts
    across the country
  • Schools offer the course for a semester and the
    entire year

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Sports and Entertainment MarketingRationale
  • Communities of all sizes count heavily on tourism
    dollars.
  • U.S. sports equipment manufactures export to over
    125 countries.
  • Tourism is the number 1 or 2 industry for just
    about every state.
  • Sports-related travel and tourism is a huge
    industry.

7
Sports and Entertainment MarketingRationale
(continued)
  • Little league sports bring large sums of money to
    communities of all sizes.
  • In 2006, a family of four could expect to pay an
    average of 352 to attend one Chicago Cubs
    baseball game.
  • Sports and Entertainment brings money to the
    hotel, restaurant, retail, and service station
    industries

8
Sports and Entertainment MarketingRationale
(continued)
  • Sports and Entertainment Marketing
    an exciting strategy to teach all of the
    essential Marketing concepts!

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Concepts Covered in Sports and Entertainment
Marketing
  • Product/Service Management
  • Promotion
  • Selling
  • Pricing
  • Marketing Information Management
  • Distribution

11
Sports and Entertainment MarketingCurriculum
  • Importance of S E Marketing/Overview of Sports,
    Entertainment, and Recreation Marketing
  • Economic and Social Impact of College athletes
  • Big League Professional SportsComplete with
    Agents, Managers, Landing a Team, and Ethics
  • Marketing Athletics through public speaking,
    Public Relations, Book Publishing, and Fan Clubs
  • Associating Athlete of Special events (Charities,
    Camps, One-Day seminars
  • Role, Operation, and Cast of a Sports Marketing
    Firm
  • Entertainment Industry Including Movies,
    Television, Concerts, the Arts, Annual Events,
    and Entertainment Awards
  • Customized Entertainment, Information Technology,
  • and Marketing Entertainment to the world

12
Sports and Entertainment MarketingCurriculum
  • Recreation Marketing including Travel and
    Tourism, Resorts, Theme Parks, and Careers
  • Marketing Plans for Sports and Entertainment-Mark
    eting Research-Developing a Marketing
    Plan-Advertising and Promotions- The Bottom
    Line
  • Product Research and Development
  • Legal Issues for Sports and Entertainment-Laws
    and Contracts-Unions-Licensing
  • Sports Marketing Careers
  • Trends in the Global Marketfor sports
  • Promotion, Advertising, Sales
  • Public Relations
  • Economics
  • Communication

13
Sports and Entertainment MarketingResources
  • Magazines
  • Newspapers
  • Software
  • Internet
  • Television
  • Textbooks
  • Reference Books
  • Conferences
  • Athletic Director
  • Professional Sports Franchises
  • Movie and Stage Theaters
  • Theme Park marketing staff
  • Television and Radio Stations
  • Retailers/Manufacturers

14
Sports and Entertainment MarketingProjects
  • Big Stadium/Professional Football
  • Team Project
  • Steps in order to complete project
  • Questions and Answers
  • Design a Stadium and Determine other Businesses

15
Sports and Entertainment MarketingProjects
  • Music/Concert Assignment
  • Look up your favorite singer or group using any
    reliable source, and write a one page report
    about the singer or group.
  • Write two paragraphs explaining the type of music
    your singer or group produces
  • Design a T-Shirt for your singer or group
  • How much would you be willing to pay for a
    concert to see your singer or group?
  • Design the front and back of a ticket for the
    concert
  • What items will you make available to purchase
    from a fan club?
  • Present your creation to the class

16
Sports and Entertainment MarketingProjects
  • Project Using a Newspaper
  • Play Jeopardy by asking questions from different
    color-coded sections of the newspaper
  • Students summarize articles from Sports and
    Entertainment section
  • Students design a news collage using the
    newspaper highlighting current events
  • Teams of students study the newspaper sections
    and give a newscast highlighting newsworthy
    events
  • Each student makes up current event questions for
    sports and entertainment using the newspaper or
    Internet

17
Sports and Entertainment MarketingProjects
  • State Tourism Project
  • Research a state and determine which
    characteristics of that state will be advertised
    for tourism
  • Design a bumper sticker, coffee mug, T-Shirt, or
    other item to use for state promotional purposes.
  • Give a presentation that focuses on reasons for
    tourists to visit their state.
  • Design a brochure to advertise their state
  • TIME 3-5 class periods
  • Group Size 2-4 students
  • Materials Brochures from travel
    agencies, road atlases, vacation guides, 800
    numbers for state tourism, state resource
    materials
  • Background Tourism is big business for many
    states. Advertising for tourist dollars has
    become very creative and intense.

18
Sports and Entertainment MarketingProjects
(continued)
  • Preparation Gather atlases and tourism
    materials from travel agencies. Gather 800
    numbers from students to call for state tourism
    info. Possibly have a travel agent speak to the
    class about tourism for different states.
  • Procedure
  • Group decides on a state
  • Group develops a promotional item, brochure, and
    a presentation for class to advertise their state
  • Gather resource materials to use when preparing
    their presentations
  • Students give presentations to the class in which
    they highlight info about the state they have
    chosen, show their promotional items, and hand
    out their brochures.
  • Assessment Groups will receive three grades for
    this project

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23
Sports and Entertainment MarketingWeb Sites
  • Sites for Sports
  • www.espn.com
  • www.nba.com
  • www.nfl.com
  • www.wnba.com
  • www.newsweek.com
  • www.chronicle.com
  • www.usatoday.com
  • www.sports.com
  • www.cba.com
  • www.wallstreetsports.com
  • Sites for Music and Entertainment
  • www.rollingstone.com
  • www.diryahoo.com
  • www.msbet.com
  • www.jslyrics.com
  • www.arista.com
  • www.mtv.com
  • www.soundz.com
  • www.jazz.com
  • www.amc-theaters.com
  • www.mrshowbiz.go.com

24
Sports and Entertainment MarketingTV/Newspapers/M
agazines
  • TV Programs
  • CNBC
  • 20/20
  • Dateline
  • 60 Minutes
  • HBOs Outside the Lines
  • Newspapers
  • USA Today
  • Wall Street Journal
  • Magazines
  • Street Smiths Sports Business
  • The Sporting News
  • ESPN
  • Variety
  • Premiere
  • Ad Week
  • Brand Week

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Cengage Leaning Team Up
28
Cengage Team Up Calendar
29
Online Seminars
30
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